01x09 - Selling Out


Scene One - KACL Radio Station.
Frasier is on line with Roger.

Roger: [v.o.] Well, I had a really good year. I decided hey, why not
reward myself? So I bought what I really wanted - a forty-
eight foot cabin cruiser. Want to know how much it cost me?
I'll tell you how much it cost me: three hundred grand, not to
mention the twenty thou for the custom teak decking. Now,
here's my problem: the wife wants to call this incredible
vessel Lulubelle, after her mother. Lulubelle! So I say,
"no, we call it the Intrepid.” So what do you think it should
be called? Lulubelle or the Intrepid?
Frasier: [after a beat] Roger, at Cornell University they have an
incredible piece of scientific equipment known as the tunneling
electron microscope. Now, this microscope is so powerful that
by firing electrons you can actually see images of the atom,
the infinitesimally minute building blocks of our universe.
Roger, if I were using that microscope right now... I still
wouldn't be able to locate my interest in your problem. Thank
you for your call.

Roz enters and hands him a piece of paper.

Frasier: And now, [reading] “Hungry for Chinese tonight? I always”...
Uh, I'm sorry, I just - we're experiencing technical
difficulties. Let's go to a pre-recorded commercial message.

He goes off the air and steps into Roz's booth.]

Frasier: Roz, why did you hand me this copy? I don't do personal
Roz: What is the big deal? All the other personalities do them.
Frasier: The other personalities aren't doctors. If I allow myself to
become a common pitchman, I lose all my credibility. I am a
wise man, a shaman.
Roz: Zip up your fly, wise man.

As he does so, Bulldog walks in.

Bulldog: Whoa, Doc! This is a radio studio, not a bus terminal.
Frasier: Look who's here, Roz. Noel Coward.
Roz: Listen Bulldog, I hate to mix business with revulsion,
but Frasier, as usual, will not do this promo...
Bulldog: Love to. [snatches copy from Roz]
Roz: Great. I need it done now.
Bulldog: No problem. Doc, doc, with all due respect, you're an idiot.
These promos are easy money.
Frasier: The money is irrelevant. It's a question of integrity.
Bulldog: Integrity? [raps on Frasier's forehead] Hello? We're talking
mucho dinero. But hey, the more you turn these down, the more
liver snacks for the Bulldog. [goes into recording booth]
Frasier: [reading a piece of paper from Roz's desk] What is this with
my name on it here, Roz?
Roz: Oh, that's the contract for the “Hunan Palace” gig. It's how
much they were going to pay you.
Frasier: Wow.
Roz: I guess I need to have them change the name on here to
Frasier: They pay you that much money just to read some copy?
Roz: Yeah. Of course, Bulldog usually adds his own special touch.

Bulldog bangs his little gong, then reads the copy over the air,
with a BAD, stereotypical Chinese accent.

Bulldog: Aww, so you come chop-chop to “Hoo-nan Parace,” where Pekin’
duck is awrays extla clispy!

He emphasizes "clispy duck" by crinkling a sheet of cellophane into
the mike, and then blowing a duck call. As Frasier and Roz stare in
disgust, he raises his arms proudly.

Roz: [to Frasier] We're gonna get sued this time, for sure.



Scene Two - Frasier's Apartment.
Martin and Daphne are sorting out some photos. Frasier enters.

Frasier: Damn it! I just put a dent in my front bumper when I pulled
into my parking space. Does anybody know what happened to
that tennis ball I hung over my space so I wouldn't pull up
too far?

On cue, Eddie pads up to Frasier and drops the ball at his feet,
so it can be thrown again.

Martin: He was bored, he needed a toy. Hey, go ahead and throw it,
he'll run and get it for you.

Frasier picks up the ball, goes to the balcony and throws it over
the edge, inviting Eddie to fetch.

Martin: He didn't think that was funny, and he knows where you sleep.
Frasier: Dad, Daphne, a situation has arisen over at work and uh, I'm
not sure how it should be handled. I was hoping maybe your
objective viewpoint could uh, be helpful.
Martin: Sure, shoot.
Frasier: Well, what would you think if I did a commercial and publicly
endorsed a product?
Daphne: Oh, you mean like Cher does?
Frasier: Thank you Daphne, one against. Dad?
Martin: What's the product?
Frasier: Well, the station wanted me to do a commercial for a Chinese
Martin: Well, what's the problem?
Frasier: Well, I hold a position of trust in this community, and people
do what I tell them to, and I would hate to be accused of
abusing that position. The thought of a doctor selling things
is kind of distasteful, don't you think?
Daphne: What about Dr. Sneezy's cold medicine?
Frasier: Dr. Sneezy is a cartoon character. The fact that he's a giant
purple hippopotamus should have probably tipped you off.
Martin: I say take the money and run.
Frasier: Well, you know, I'm tempted, if for no other reason than to
keep Bulldog from further alienating the Asian-American
community. I just want to make sure I don't compromise my
Daphne: Dr. Crane, you've dedicated your live to helping people,
haven't you?
Frasier: Well, yes.
Daphne: Well, suppose one of your listeners was in a quandary over
where to buy good Chinese food? Wouldn't your commercial be
helping them?
Martin: Look, why don't you just go down there? If you like the food
do the commercial, if you don't, don't.
Frasier: I suppose that's the logical approach. Why don't the three of
us go tonight? I'll make a call. Oh, I'd better make the
reservations under a different name, I don't want any special
treatment, you know. [dials] I want them - I just want to be
treated like an average working Joe. [into phone] Good
evening... Yes... yes, we'd like a reservation for three this
evening at eight. Oh, nothing 'til ten? Oh, well then, ah,
this is Dr. Frasier Crane... from the radio, and ah... Yes, I
thought you might. Thank you. [hangs up] We're in at 9:45.


Scene Three - The radio station.
Frasier is finishing off his commercial.

Frasier: Did I say tasty? Tasty doesn't do justice to those succulent
pot-stickers. And the kung pao chicken - ooh, don't get me
started. “So if you've got a yen for Chinese tonight, hurry
on down to the Hunan Palace.” Well, that's it for today.
This is Dr. Frasier Crane hoping we'll see you tomorrow, on
KACL 780 AM.

He goes off the air. Roz enters the recording booth.

Frasier: You know Roz, I think I'm getting the knack for doing these
promos. Did you hear that little ad-lib I did about the “yen”
for Chinese food?
Roz: Yeah. By the way, “yen” is Japanese, not Chinese.
Frasier: Well... Did I tell you, I got a call from the owners of the
Hunan Palace the other day, they said that since I started
doing these commercials their business had gone up by 30
Roz: Well, isn't that what advertising is supposed to do?
Frasier: Yes it is, Miss Sour-Britches, give me a little credit. My
God, I've pleased the boys upstairs, I've gotten perfect
strangers to try a new restaurant, and most importantly, I've
helped a struggling immigrant family who came to these shores
a mere twelve years ago, with nothing more than a dream, a few
recipes, and a wok.

Frasier exits into corridor to find a woman (Bebe) waiting for him.

Bebe: Dr. Crane? What a privilege this is.
Frasier: Excuse me?
Bebe: Bebe Glaser. I'm Bulldog Briscoe's agent.
Frasier: Ah. Ah, well. Pleasure meeting you.
Bebe: Listen. I'm not usually this forward, but I'm going to come
right out and say it. I've done some research and I know
you're not represented by anyone, how would you feel about
signing on with me as a client? If your answer is no, it
won't hurt my feelings.
Frasier: Well, I really don't think so.
Bebe: [sorrowfully] Why?
Frasier: It's not that I'm not flattered, Miss Glaser, but umm... you
see, I'm not really a radio personality per se.
Bebe: Oh come on, Dr. Crane, I've heard those spots you've done for
that Chinese restaurant, you make me want to stuff my face
full of egg rolls and... I don't know what.
Frasier: Thank you. Uh... but I, you see, I dine at the Hunan Palace
frequently, and uh, that's the only reason I did those
Bebe: The last thing I would ever want you to do is to advertise
something you don't believe in. I am an agent, not a pimp.
Frasier: Well, I don't mean to offend...
Bebe: Are you kidding? You're terrific, you can't offend me. Let
me just leave you with my card.
Frasier: Well, I really don't think that's necessary.
Bebe: [snatches card back] Give me back my card. I will not let you
call me. It is too refreshing to meet someone who isn't
seduced by the almighty dollar. I would refuse your call.
[checks watch] Ah, I've got to go. Flying to Palo Alto, my
daughter's at Stanford. [starts to leave] Ah, wait. You don't
have kids, do you?
Frasier: Well yes, I have a five year-old son.
Bebe: Lucky you, you won't have to worry about it for years. [starts
to leave again]
Frasier: Worry about what?
Bebe: [returns] Tuition, innocent. Oh wait, I see. You're going to
send him to a state college.
Frasier: Well no, no. I plan to send him to my alma mater, Harvard.
Bebe: Ouch! Kiss it and make it better. Have you seen Business
Week's projection for college costs in the year 2010? [gives
a small, high pitched squeal] Oh! I've got to go, that plane
is not going to wait for little Bebe. [walks off again]
Frasier: Well, you know, maybe we should talk, sometime.
Bebe: Let's talk now. [comes back] I think I can die peacefully
without seeing the first half of the Stanford-Cal game.
[they walk off arm in arm]
Frasier: You see, it's not that I object to doing commercials, it's
just that I would have to try a product first before I could
endorse it.
Bebe: Dr. Crane, I wouldn't have it any other way.



Scene Four - A bathroom showroom.
Frasier, Daphne and Martin are in swimming costumes, sitting in a

Martin: Tell me again why I'm here?
Frasier: Because if I do the commercial I have to say that my friends
and family enjoy this, and I won't say it unless it's true.
Daphne: I feel kind of silly sitting here in the showroom.
Frasier: Well I apologize for that, but it's the best place to try one.
So, tell me the truth. Aren't you two enjoying this?
Daphne: Well, I do like the bubbles. It's a little like sitting in
hot champagne. Not that I've done that very much.
Frasier: Dad, did you know that this unit is made from the same heat
resistant space-age polymer that's used on the NASA space
Martin: Great. Next time I'm re-entering the earth's atmosphere in a
hot tub I won't have to worry.
Frasier: Well? Do you like it?
Martin: ...I have to admit, it's making my hip feel a little better.
Frasier: That's all I needed to hear. My friends like it, my family
likes it - I like it. I can do the commercial and Frederick
can go to Harvard. [a man walks into the showroom] Oh my god!
Isn't that Dave Hendler from our building? You know, he's the
head of the Seattle Psychiatric Association.

He takes a big breath and ducks under the water

Daphne: That's not Dave Hendler.
Martin: Shh, don't worry about it. Enjoy the quiet while you can.




Scene Five - Frasier's Apartment.
Frasier, Daphne and Martin are listening to a recording of his advert.

Advert: ...soothing bubbles, bubbles that will ease your aching body.
This is Dr. Frasier Crane. In these pressure-packed times,
what could be better that a warm, relaxing dip in a Renwood
hot tub? Let Renwood's patented Ultra-Blow air system
surround your body. My family and friends like it...
Daphne: [to Martin] That's us.
Advert: ...and you'll like it too. And if you act quickly, you'll
receive a complimentary scum guard. So hurry down to your
Redwood Hot-tub dealer. Say Frasier Crane sent you.
Frasier: [turns off recording] Well? What do you think?
Daphne: I could almost smell the chlorine.
Frasier: Dad? How about you?
Martin: [leaving] I liked it.
Frasier: Really?
Martin: Yeah. I liked it.
Frasier: You really, really like it?
Martin: No, I liked it.
Frasier: Well, what was wrong with it?
Martin: Nothing.
Frasier: You hated it, didn't you?
Martin: Yeah. Goodnight, Frasier. [exits]

The doorbell rings, Frasier answers it. It's Bebe.

Bebe: Hello, darling. [enters]
Frasier: Bebe.
Bebe: First off, mea culpa for dropping by unannounced, but you are
going to kiss me when you hear what I've done for you.

She notices Daphne and jumps to the wrong conclusion.

Frasier: Oh... hello.
Daphne: Hi.
Frasier: Oh, no no no no no. Bebe, this is Daphne Moon, my father's
physical therapist. [Bebe laughs, as if to say “the very
idea.”] Well, I believe I was about to kiss you for something.
Bebe: Well, today I got a very attractive offer for you to be a
product spokesman, and we know they're serious because it's
pay or play.
Frasier: Ooh... [he says to cover his bafflement]
Daphne: That's the best kind. You get your money whether you do it or
Bebe: Well, listen to this one.
Frasier: How do you know that?
Daphne: Well, I must confess, there is a chapter of my life I haven't
told you or your father about. Back when I was twelve, I
starred in a television show in England. Well, I'll leave you
to your business. [makes to escape]
Frasier: Daphne, Daphne, just get back here. You what?
Daphne: I starred in a TV series. It was quite popular in its day,
maybe you've heard of it? “Mind Your Knickers”? It was about
a group of high-spirited, ethnically diverse twelve-year-olds
in a girls’ private boarding school. I played Emma, the
short, spunky one. Of course, by the end of the series, I was
sixteen, five foot ten, and they had me boozies bound up
tighter than a mummy. Well, I'm off. [leaves]
Frasier: The woman is like an artichoke. You just peel away one
astounding leaf after another. Well anyway, back to business.
What have you got for me?
Bebe: [producing tin of nuts] Voila. Emery's Nuts.
Frasier: Oh, dear. Oh, I can't endorse these.
Bebe: Why not?
Frasier: Well, for one thing I don't like them, and they're sixty
percent fat, they're laced with salt and they wreak havoc with
my diverticulitis.
Bebe: Of course they do, they're nuts.
Frasier: I'm sorry, I'm afraid I can't.
Bebe: Well... then I will just tell them they can take their five
figure deal and find someone else.
Frasier: Five figures?
Bebe: Didn't I mention, precious? This is for television, the big
Frasier: Television?
Bebe: Well, I understand if you have a problem.
Frasier: Well I-I... I don't mean to be difficult, I do have my
standards, you know? I only endorse things that I like or...
or I think are therapeutic, like the hot-tub.
Bebe: Let me pinch you, you're not real!
Frasier: Well...
Bebe: But still, I... I wonder if you're not being the tiniest bit
shortsighted. Research has shown that a single television
commercial can turn an obscure radio personality into a
national celebrity... a year from now, someone like you could
be broadcasting your message of hope and healing not just to
the Pacific Northwest, but to the entire nation. But of
course, there's not much I can [opening tin] do about it if
you [slides tin over to Frasier] don't like the product.

Frasier slowly picks up the tin and forces himself to eat a nut.



Scene Six - Television studio.
Frasier is sitting in front of the makeup mirror with Bebe.
He has two paper tissues round his neck, to protect his collar.

Frasier: I've never been one hundred percent happy with my nose.
Bebe: You can't be serious. That's a nose people trust.

A member of the crew comes over and hands her a piece of paper.

Bebe: Finally, a script. Thanks, Jeff. [hands it to Frasier] Seen
it already, you're going to love it.
Frasier: [reading] “Two nuts are arguing with each other.” That's
cute. “‘I'm a nut.’ ‘No, I'm a nut!’” Ha, that's funny. Ah...
“‘Hold it, you're both nuts. I'm Dr. Frasier Crane, noted
psychiatrist, and I know a nut when I see one.’” Hmm, I
just, I don't know abut that line.
Bebe: Oh, what's wrong? It's a scream.
Frasier: Yes, but it... it may be a scream, but it, it's... what's the
word I'm looking for?
Bebe: What? “Tuition?!” “Retirement beach house?!” [calms down]
I'm so sorry. I'm so sorry, it's just that I want so much for
Frasier: Bebe, I don't want to get a reputation for being difficult,
but I... I'm just not comfortable with this line.
Bebe: Frasier? Frasier, Frasier. How long have we been together?
Frasier: Six days.
Bebe: Do you think I would ever have you do something that you were
uncomfortable with? What makes this so wonderful is that
you're spoofing yourself, you're showing that psychiatrists
can be loose, you're making shrinks more accessible to the
average person.
Frasier: So what you're saying is that I would be doing psychiatry a
service by doing this commercial?
Bebe: You have a way of cutting through the baloney that knocks me
out cold.
Frasier: [reading] Oh, dear. What does this mean? “Frasier comes out
of his shell.”

Bebe notices two stagehands pulling on set a giant monkey nut,
and swivels Frasier's chair round so he can't see it, B.S.-ing
as she does so.

Bebe: It is a... technical term. It's a light... a lighting thing.
You, you see, you come out of your shadow, or your shell, into
the light.
Frasier: [in awe] I have so much to learn about this business.



Scene Seven - Cafe Nervosa.
Niles is sitting at a table when Frasier rushes in. He still has the
tissues around his neck.

Frasier: Oh Niles, Niles, thanks for meeting me, I have to talk to you
about something.
Niles: Why do you have that ridiculous tissue around your neck?
Frasier: Well, they didn't tell me I could take it off, so I kept it
Niles: Oh, silly me. Here I thought it was just a means to attract
attention, to have people come up to you and say, “Are you an
actor?” thus affording you the opportunity to say yes, you are
indeed an actor, and then proceed to crow, gloat and strut in
a way you could not otherwise do.
Frasier: And the reason you have “SHRINK” on your license plate would
be...? Niles, listen. I've got to do this commercial in half
an hour and... I just don't think I can go through with it,
I'm afraid that I'm compromising my integrity as a
Niles: Why do you feel like that?
Frasier: Well, for one thing my co-stars are dressed up as an almond
and a walnut. Now listen Niles, I've... I need your guidance.
Niles: Frasier, I don't see this as a problem.
Frasier: You don't think this is the selling out of Frasier Crane?
Niles: Oh, certainly not. You sold out a long time ago. You know,
the moment you agreed to do that call-in show, you sold out.
Frasier: Oh, Niles. You are such a purist. Granted, I can't do the
kind of in-depth analysis one can with a single patient, but
my show helps literally thousands of people a day.
Niles: Let's face it, Frasier, you talk about wanting to safeguard
your professional dignity, but the first time you went on the
air, you got out of medicine and into showbiz. You're no
different from that movie star who let everybody look up her
skirt in that film, and then did nothing but complain that
nobody took her seriously as an actress.
Frasier: Well, that has nothing to do with this!
Niles: Have you seen that movie? Maris and I rented the video and,
I don't mind telling you, we pushed our beds together that
night! [pause] And that was no mean feat. Her room, as you
know, is across the hall.
Frasier: Niles, will you just tell me, would you do it?
Niles: A nude scene? I suppose if it were integral to the plot...
Frasier: Not a nude scene! Would you do this commercial?
Niles: Oh, certainly not, I'm a respected psychiatrist. [looks at
watch, then stands]
Frasier: So what you're saying is that I shouldn't do it.
Niles: No, no no no. I'm saying it doesn't matter. Let's face it,
Frasier - they've already looked up your skirt and they've
seen everything there is to see.

Niles exits. Frasier sits with his knees tightly together.



Scene Eight - Frasier's Apartment.
It's nighttime, and Frasier is sitting on the couch, watching a video
of the commercial. Martin enters.

Martin: What are you still doing up? [sees Frasier rewinding the
video] Oh geez, you're not watching the tape of that dumb
commercial again!
Frasier: I can't get it off my mind. Did I do the right thing?
Martin: Of course you did. Freddie's gonna thank you for it.
Frasier: Here, watch it with me one more time.

He starts the video. The commercial consists of two nuts arguing
until the monkey nut opens up, revealing... Dr. Joyce Brothers.

Advert: Stop! You're both nuts! I'm noted psychologist Dr. Joyce
Brothers and I'm here to tell you that I'm just crazy about
Emery's Nuts. So if you're crazy about nuts too, pick up a
can of Emery's today. Emery's - the nut lover’s nut.
Frasier: [switching off video] I suppose you're right, dad. Freddie
will thank me. Dr. Joyce is his favorite psychologist.
Martin: You know, Dr. Joyce is pretty good. I remember her from
“Hollywood Squares.” She was always under Charlie Weaver.

As they head for bed:

Frasier: No, no. Charlie Weaver was always on the bottom.
Martin: No, I don't think so. Let's see, Paul Lynn was in the middle,
George Goldblum was under him, and... where was Wally Cox?
Frasier: Wally Cox. Uh, upper left, next to Rosemarie Dubarr.
Martin: Oh, right...



The Jacuzzi showroom:
Daphne and Martin are peacefully relaxing in the water. This
tranquil scene is interrupted after 20 seconds when Frasier
comes to the surface, gasping for air.