15x05 - Episode 5

[bunniefuu]

Narrator: Tonight
on "Shark t*nk"...

Stein-Bischoff: This is the
next massive children's brand.

O'Leary: Why? Imagine, Kevin...

Why does anybody
need any of this?

Dang. I said,
"Give me two years.

Let me give it a swing."

But the sales are so low.

[ Chuckles ] You went all in.

We came here
today to make a deal.

I actually think
you're pretty brilliant.

What?! I want to have some fun.

All of our problems
have gotten too dang big!

We need more...

Herjavec: Oh, my goodness!

O'Leary: 15 years, never seen
anything like this on "Shark t*nk."

♪♪

Narrator: First into
the t*nk is a solution

for an inconvenient
problem in the great outdoors.

♪♪

Good morning,
Sharks. I'm Bob Legg.

And I'm Keith Lindsey. And
we are Air Boss Outdoors.

And we're from
Jacksonville, Texas.

And we're here to ask you
for $65,000 for a 10% equity

in our necessities
product business.

At Air Boss Outdoors,

we design and develop
innovative solutions

to some of those
age-old problems

that outdoorsmen have
experienced for years.

In the outdoors, you
go out and you relax

and you have a good time,

but there's always... there's
a number-one problem...

Relieving yourself in the woods.

[ Laughter ]

We've developed the
number-one necessity

for doing number two outdoors.

[ Laughter ]

Let me introduce you
to the Krapp Strapp.

[ Laughter ]

♪♪

Cuban: That's great!

It allows everybody
a comfortable...

Doing the deuce outdoors.

Wait a minute, now.

Wow. Cuban: "Doing
the deuce outdoors."

Don't be laughing.

You can see how it works.

You just simply attach
it around your waist,

attach it to a strong structure

like a tree or
even a fence post.

You could use the
bumper on a vehicle, even.

John: There you go.
And you simply lean back,

squat down... And let it fly.

And relieve yourself.

Oh.

Herjavec: Bob, I was worried
we were going to see... Brilliant.

Everything there.

I tried to get it on TV,
but I couldn't get there.

[ Laughter ]

It will take and
hold 400 pounds.

It's got two pockets,
each... one on each side.

Toilet paper,
corncobs, leaves...

Corncobs?!

Or any other thing
you want to put in it.

Now, how many
of you, one-handed,

can take a piece of toilet paper

and make it into a nice
wipeable piece of equipment...

While you're hanging
on to the tree?

It's hard... while you're
still hanging on the tree?

Let's say you get through that.

Well, you got to finish
up the job one-handed.

Mm. Well, let me just tell you.

One-handed and
you don't do enough

and you leave a residual,

it's going to itch
when it dries. Oh!

Right.

[ Laughter ]

Fact! Now, by God, the
reason you're laughing

is because you've been there.

Oh, it's so true, right?
It's so true, right?

It is true!

Now, Sharks, we've
come a long way

from Jacksonville, Texas.

And, honestly, we came
here today to make a deal.

We'd like to be also... Mark...
Mark, owns Texas. Get up here.

Mark, go demonstrate.

John: Yeah, Mark. Cuban:
No one drops a deuce

better than me. Yeah, baby.

You're the man!

Bob? Yes, sir?

Why do you say it
holds corn on the cob?

'Cause anything you want to
put in it to do the wiping job...

People use corncobs. A corncob?!

What?! Where are
you from? Oh, my God!

[ Laughs ]

All right, Mark.
Hey, wait a minute.

Move it down on his cr*ck.

Down on your waist a
little bit and pull your feet...

Pull your feet forward. Come on.

All the way, Mark. All the way.

Herjavec: Oh, yeah!
You go boy! Now,

hands-free. Oh!

Mark, go... No,
Mark, Mark! Oh, yeah!

Like Lori would tell you,
knees up, Squatty Potty level.

I need the knees way up
there, baby. That's right!

Get Squatty Potty
level. Like a dog.

Like, knees way up there. Lower!

Yeah, yeah! Oh! Eee!

Eee!

[ Laughter ]

This is great. Well
done. Greiner: Now, Mark,

do you feel like you're
seated? Stand up.

Like, comfortable,
seated? It's comfortable.

It actually works. Yeah.
It's comfortable. Yeah.

That's cool.

So I have to find out about you.

I'm 81 years old.

Okay. You're a young
pup. Congratulations.

I'm an old man.
Dude, I got to watch.

I can bend my knees,
but then I can't get up.

And is this your
first invention?

No, ma'am. Our company
started with motion decoys.

Herjavec: What's a motion decoy?

When you put decoys out to go
duck hunting, what do they do?

They just pfft.
They just sit there.

Right? Right.

Well, I put a motor in
them so they'd move

and the ducks would
say, "Hey, dude.

There's someone
down there. Let's go."

[ Laughter ]

Anyway, I sold the
company and whatever.

And then about
three or four... Three.

Four years back, got
associated with Keith,

whom I have known for 30 years,

and we developed
an outdoor business.

Greiner: That's good. Okay,
well, let's talk about sales.

Has anybody bought
the Krapp Strapp?

Yes. How many?

The Krapp Strapp
went on the market

in October of last
year, okay? Yeah.

With zero advertising
dollars spent...

Yep... last year,

we sold approximately


between October and
January. What? Wow.

O'Leary: How many dollars
is that? Wow! Impressive!

Every unit went through
our e-commerce website.

What do you charge for it?
Greiner: How much do they cost?

$49.95 each.

What does it cost you to
make it? That's a good price.

$50?! Wow!


of Krapp Strapps?

In four months.

What does it cost you to make?

It costs $17.

And it was no
advertising whatsoever?

No advertising. We spent zero
dollars. So how do people know?

Was it your existing customer?

Oh, no. No, ma'am.

How did they know?
I'll tell you exactly.

July the 1st, he put it online

just... just for grins.

One social media post by me.

That was on the


Tuesday, it had been
seen by 1,000,200 people.

And we had a list of... Wow!

I could see that.
Wild and wooly stuff.

John: So can I ask you, what
do you need the money for?

I want to be clear about our
intentions for your $65,000.

Okay?

You know the people that
have been really successful

at marketing, e-commerce,
social media, advertising.

We have tried some of that.

And failed.

We waste money, okay, on that.

We've tried. We do.

Help us! We waste money on that.

So we get it. So right
now, what you're saying is,

that you want to take the money

and, I guess, the partnership
to do the sales and marketing.

That's exactly what we want.

Let me have this. I
want a partnership.

Go ahead. I want a part...

I want to have some fun.

[ Laughter ]

You know, I think it's so
inspiring to see you here,

creating products and
building a business.

Bless you. And I think
it's a great product,

because sales don't lie.

And you've got
sales. Right. We do.

But I will not

be going on the Krapp
Strapp journey with you.

It's not for me. But I
wish you all the best.

I'm out, but there's
four other Sharks.

And one from Texas.

Well, thank you.

Keith and Bob,
fantastic presentation.

And right to the point...

I was a camp
counselor as a teenager,

and I've had my rear
end bitten by mosquitoes

while doing number two.

And that's why I have
a new motto for my life.

Every night, I have
to sleep somewhere

where there's a
mint on my pillow.

That's how I work.

I think this is a
fantastic product.

You think about products
on "Shark t*nk" for 15 years.

No, there's never
been a Krapp Strapp.

Never. Ever.

And it works.

But, guys, I'm not
your Shark. I'm out.

We appreciate that, Mr. Kevin.

Keith and Bob, I think
that I'm actually interested.

I'm one of... I think I'm the
only outdoors person here.

But I'll be very honest.
There's another Shark here.

She would be interested
because she happens to

have been in this space
in different categories...

Squatty Potty.

I think you have some
other products in this area.

I'm asking if I can get
another Shark in on here

or if she's interested.
Greiner: Yes.

I will go in on it
with you, Daymond.

I'll clear the...
I'll clear the deck

because I wanted to make
sure you guys got an offer

because you'd be
fun to work with.

But Daymond's
the outdoors Shark,

and he understands
better than I do,

so I'll go out.

And if their deal is nasty,
then I'll come back in.

[ Laughter ]

So what are you
guys going to do?

Lindsey: We have 31...

Wait, they're getting ready.
You got to stop selling.

♪♪

♪♪

Narrator: Three Sharks are out.

Daymond and Lori are interested
in teaming up to make an offer

for Keith and Robert's outdoor
bathroom aid, Krapp Strapp.

Okay, so Daymond
and I discussed this.

We realize you need a lot
of help with a lot of things.

Yes, we do. Thank you.

But Daymond and I
are going to go in on it,

but we want to be more
equal partners to you.

You came in asking
for $65,000 for 10%.

We're going to ask
for $65,000 for 35%.

Cuban: Ooh!

Ichiwawa! Caramba!

It's not bad.

John: There you
go. There you go.

So we will collectively
own one-third. Hey!

And I'm assuming... Let's go 25%

and be done with this.

Give us a little bit of
room. Yeah, let's do 25%.

Come back this way a little bit.

You want 33.3%?
Daymond loves that number.

♪♪

Bob, we're there? We're done.

We're done. Cuban:
Congratulations, guys.

Well done, well done!

John: I love this thing!

Now you two can say you help
people do the deuce outdoors.

Thank you. Cuban:
Do the deuce outdoors.

Help people do the
deuce. Thank you, man.

I love ya. Great. Thank you.

I love you, too,
man. Thanks, darling.

All right. Thank you, brother.

Now, you didn't take a crap while
we were here talking, did you?

Daymond! Ooh.

How did you know?

[ Laughter ]

Bob, you're a star,
buddy. You're a star.

Thank, y'all. Thank you.

We love ya. They're
going to be so much fun.

[ Laughing ] Oh, my God.

Oh... my... God.

Good job, Bob! You go, boy!

Whoo!

We'll all make some money.

It's fun!

They enjoyed it. I loved it.

That's just us.

Narrator: In season 14, we
watched Whitney and Chaz Gates

make a deal with Mark Cuban

for their wine-based
cocktail company, WONDRY.

Mark, you got a deal. Welcome to
WONDRY. Welcome to our wino family!

Let's see what
they're up to now.

Whitney: Before "Shark t*nk,"
we were just a local Texas business.

But after, we became a
nationally-recognized brand

overnight.

Within 24 hours,

we had sold out of
every single product.

Chaz: After signing
the deal with Mark,

he got to work immediately.

He connected us
with Southern Glazer's,

the world's preeminent
alcohol distributor.

Within two weeks, we
signed a 10-year partnership

that gives us access
to restaurants, retailers,

airlines across the nation.

When we pitched the Sharks,

we were in just


Today, we're in
nearly 400 retail stores.

We're in Sam's
Club, Costco, Target.

We started in a


Now we're in a


When we went into the t*nk,

we had just been in
business 11 months

and done roughly
$250,000 in revenue.

It's been less than a year,

and WONDRY has gone on
to make $1.1 million in sales.

They had a vision,
and they went for it.

Chaz and Whitney eat, sleep,
and breathe this business.

They took everything they had
$100,000... and went all in.

Introducing our
newest innovation,

Creamy Chocolate Martini.

[ Cheers and applause ]

Cuban: You know, when
you're a Black winemaker,

you're a rarity.

And as a rarity, their
community looks up to them,

and you compound that
with them being successful

and growing so quickly,

they are going to be
encouraging entrepreneurs

across the country.

To WONDRY Wines. Let's go!

Chaz: We know that
there's not a lot of people

who've gotten into this
business who looks like us.

You know, we have two
boys now who look up to us.

We also know that there's
a lot of children out there

and people in the
community who look up to us.

And they see that we're
literally breaking curses

from the past that
could have held us back.

But we persevered.

And if we walk away
with one message today,

it's to young people
out there to know that

they can do it, too,
and they can also create

generational wealth
for their families.

We are living proof that
you can break barriers

while chasing your
dreams, one glass at a time.

♪♪

♪♪

Narrator: Next up is a big
idea for those who think small.

♪♪

Hello, Sharks! My
name is Jared Waters.

I'm from Portland, Oregon.

And I am seeking $100,000

in exchange for 20%
equity in my company.

Sharks, the world has been
through a lot of big changes

these past few years...

A big pandemic, a big recession.

In fact, all of our problems
have gotten too dang big!

We need more...

cute in the world.

It's time to think small.

Smaller.

Smaller?

Smaller.

That's what I'm talking about.

Introducing Mini Materials,

authentic, high-quality, modern
miniature building supplies

for dollhouse
construction, dioramas,

and to-scale re-creations.

We deliver joy
by the pallet-load.

We use innovative techniques
to bring high-quality products

that are made in the USA,

and they are as real
as they are adorable.

Aw!

Real concrete, real
wood, even real metal.

Traditional dollhouse
companies do Victorian molding.

We do breeze blocks.

They do picket fences.
We do Jersey barriers.

They do doilies and frills.

We do moving
dollies and pallet jacks.

That's pretty good.

We are not your grandmother's
dollhouse company.

We cater to a new
generation of creatives

who make art with fingerboards

and action figures
and RC crawlers.

If your hobby is small,
then we are the perfect fit.

Now, Sharks, we don't like to
make guarantees about gains,

but after one day
with many materials,

you will be able to lift

an entire pallet
of cinder blocks

over your head with one hand.

So, Sharks, who wants to...

demolish a stagnant industry

and make a big deal
with Mini Materials?

That's great. Good job.
Good job. Greiner: Good job.

Thank you. Bravo!
John: That was great.

Why? Why does
anybody need any of this?

It's a toy.

What are you talking about?

Because people need joy.

And everybody has some
samples in front of them

if you guys want to
start playing. So cute!

I'm here to answer questions
when you're done playing with

the sample. Oh, that's
so crazy. [ Grunting ]

Honestly, from someone who
has had to wrap a lot of pallets,

this is adorable.
Yeah. Thank you.

When you said, "This is real"...

Real concrete. Yeah.
This is real. Yes.

It's actually mortar? It's
actually mortar. Yeah.

Greiner: So cute!

Oh, look, even
a little buzz saw.

O'Leary: 15 years, never
seen anything like this.

Super cute.

How does it
translate into sales?

Give us an idea of when you
started this and what occurred.

I actually bought the business
one year and one month ago.

Oh. Daymond: Okay. Herjavec: Oh.

So the business has
a lot to do with Reddit.

With the online
forum Reddit? Yeah.

One of the original cofounders
was looking on Reddit,

and somebody had
handmade a concrete block,

and they were like,
"That is awesome."

And so, he started making them.

And then he put it on
Reddit, as well, saying,

"Look, I have this whole
pallet with cinder blocks."

And people were
like, "I love that,"

went to the front
page of Reddit,

went to the front
page of Reddit again.

Dang. So lo and behold,

pretty soon they had a
very healthy side business.

I came across this post,

"Hey, I have a business,
and I'm looking to sell it."

So I reached out via Reddit

and ended up purchasing
the company from them.

What did you buy the
business for? $200,000.

And where did you get
the money for that, Jared?

So I took a HELOC
against my house.

So... Wow. You really believe.

Cuban: You went all in. I did.

I have been always
wanting to start a business.

What attracted me to
this is it's making things.

And what are your
margins on this?

So on an individual
product basis,

they go from 50% to like 93%,

with a blended
rate of about 75%.

Well, that's not bad at
all. What are your sales?

So in the last year, I've
done $200,000 in sales.

Good for you. Greiner:
Good for you. Oh, pretty good.

And you own it 100%
yourself? Waters: I own it 100%.

And you're making
them? I make them, yeah.

How much does this sell for?

That one, without the
logo printed on it, is $20.

And what does it
cost you to make this?

$4.

John: That's pretty pricey.

So this is really for
enthusiasts or hobbyists

that are probably
a little more mature.

Is this for children, really?

Like, I'm trying to get the age.

Like 8 to 12 is what my
packaging guidelines recommend.

What's the average?

I don't know if I have
a hard number on that

that I would be 100%
confident in saying.

I do know...

Generally?

So generally, I...

Well, what do you see
Let's talk social media,

because that will reflect... Well,
he still didn't answer my question.

Well, because he doesn't
know his demographic.

Greiner: Maybe he doesn't
know. Yeah. I mean, I would say...

Well, for, then,
that reason, I'm out.

Daymond! What do
you want me to tell you?

So what do you do
with social media?

You know, I could
see this, like, doing a lot

of stop-action animation.
Yeah. Stop animation.

People do stop animation
with things, for sure. Yeah.

But are you doing any
of that to increase sales?

I am, but one of the
reasons I'm here right now

is marketing is my biggest
weakness as a company.

I'm not horrible at it.

Tell us about your background.

I'm doing this
full-time right now.

I grew up in rural Idaho, went
to a two-room schoolhouse.

And then after I graduated,
I moved to Portland.

I blinked and got my
first real, professional job,

blinked and then was
married, blinked and had kids,

blinked and had a house,
and life just was flying by.

And this, like, desire to start
a business was always there.

But starting a business
and not having sales

just seemed
slightly irresponsible

for having kids and
having a mortgage.

I love how you said
that. You know, "I blinked,

and 15 years later"...
Blinked, yeah, for real. Yeah.

Truer words have never been
spoken..."here we are on 'Shark t*nk.'"

Yep. Yeah, life just goes by.
And blink, you have a business.

Are you making
money on the $200,000?

I am making money. Yes.

Are you paying
yourself? How much?

I am paying myself... So, so far

in that last year and a
month, I have pulled out

about $55,000 out of the
business. Good for you.

Good for you. You
know, it's really interesting.

I can see a forever,
perpetual demand for it

from a very small
segment of the market.

Everything about
it is small, literally.

Yeah. And that makes it a
difficult investment for me

because, I mean, I don't know
how you blow this thing up.

It's just too small for
me, Jared. I'm out.

I'm sorry to hear that.

I do think there is
a lot of good upside.

I think it's cute as can be.

It's not a business for me,

but I think it's a great
business for you.

And I wish you
good luck, but I'm out.

Thank you.

Jared, I blinked, and I've
been here for 15 years.

What I've learned is, if
you have a good business,

you can get it to
$2 to $3 million

by sheer willpower
of your execution.

You can make a fantastic living.

But as an investor, I
need to see more scale.

I don't see it beyond that.

So I'm going to
be out just for that.

Wish you all the best.

So I think there is upwards
of... room for it to happen.

Cuban: Look,
Jared, Jared, Jared,

entrepreneurs are willing
to take the pain of working,

working to avoid the
pain of looking back

when you're 70, 80, 90
years old and never had tried.

Yes. And so, you get a
ton of credit for going for it.

I think this business
can be successful,

but because it's so new
and inventing a new industry,

in a lot of respects, it
can take decades, right?

And I know that you don't
want to hear that sound of it.

That's a lot of pain.

But I just... I'm not ready to
go along for that long a ride.

So for those reasons, I'm out.

Everybody loves the product.

Yeah. It's great. You just
got to grind it out, Jared.

John: Yeah, it is very cool. Jared,
you really have something here,

and it'll never
happen fast enough,

but when you blink again,

it could be a $2, $3,
$4 million business

with $1 million in your pocket.

Yeah. All right, man.
Good luck, Jared.

Good luck. Thank you, guys.

I am disappointed, for sure.

There's no way to not be.

But I know that I will succeed

and end up with
mini world domination.

♪♪

You can toilet train
your cat with CitiKitty.

[ Laughter ]

Take a look here.

[ Cat urinating ]

[ Laughter ]

I mean, just think about a
cat sitting on a toilet seat,

having a coffee,
smoking a cigarette,

waiting to take a dump.

That's what I was
thinking on that deal.

This is so crazy.
Rescate: Just remember...

Okay, if you don't have
cats, you don't understand.

[ Cat meows ]

Narrator: Next up is a
solution to an annoying problem

for guitar players.

♪♪

♪♪

Hey, Sharks. I'm
Nicholas George.

And I'm Kevin Mac.

We're here seeking $75,000

for 10% equity in
our business TIK PIK,

the pick that sticks.

Now, before we get
down to business, I'm sure

you're asking yourselves,
"What exactly is a TIK PIK?"

So, Kevin, I was thinking maybe
you could sing them a little song.

♪ Well, hey there, Sharks,
I like playing guitar ♪

♪ But I'm always losing picks
in them h*nky-tonk bars ♪

♪ Don't worry,
y'all, I got the fix ♪

♪ All you really need
is a pack of TIK PIKs ♪

♪ See, before TIK PIKs,
I put picks in my mouth ♪

♪ I'd drop them on the floor,
I'd lose them in the couch ♪

♪ No one ever made a pick
Kevin Mac couldn't lose ♪

♪ But with TIK PIK,
that's hard to do ♪

♪ See, TIK PIK has
a real good grip ♪

♪ And it feels mighty
fine on your fingertips ♪

♪ Just put them on your guitar ♪

♪ And they'll stay till you
want to pick them up ♪

♪ And you're ready to play ♪

Both: ♪ With TIK PIK, TIK PIK ♪

♪ The only pick that sticks ♪

♪ TIK PIK, TIK PIK ♪

♪ For $29.95,
that'll get you six ♪

Yeah! Good job.

Yeehaw! Greiner: Good job.

Nice! George: Thank
you, guys. Thank you.

Sharks, we have some
samples out in front of you.

You guys can all put them on
the guitar, see how they stick.

Kevin, play something for us.

Well, Kevin, if you want, I
got that electric sitting up there

if you want to plug that in and play.
John: This is actually the only thing

that Kevin is decent
at. Let's do the electric.

Let's do the electric? Okay.
Let's do it. Yeah. Yeah.

Let's do it, Kev. Give
me some... There you go.

Let's do blues in E.

[ Guitars playing ]

Oh, come on, man!
Give me something.

[ Playing continues ]

Whoo!

Ah-haw! Yeah!

Get it, Kev!

Go, Kevin!

Come on, Kevin.

[ Playing continues ]

Yeah, Kev! Oh!

Whoo!

♪♪

[ All cheer ] Kevin: Thank you,
thank you. Thank you very much.

There you go, Kev!
George: Excellent.

My man! Yes!

Oh, man. Greiner:
Great job, Kevin!

Yeah, good job. So Kevin was
playing with one of our guitar picks.

What do you think, Kevin?

So how do players feel
about the... the raised pod

of... of silicone or
whatever that is? Yeah.

First off, I've been a
guitar player for 25 years.

I make a good living being
a professional musician.

I had a guy who brought me
this pick, one of our partners,

and he was telling me about
this pick with a grip on it.

I didn't care.

When he handed it
to me, I lost my mind

because, the thing is, picks
that are in the industry now,

they don't have a grip.

People are dropping picks.

If a pick company tries
to put a grip on a pick,

it's not comfortable, so
that's what I liked about it.

Then he stuck it to my
guitar, and I about passed out.

I told him, I said,
"You've missed it.

The grip is great.

Sticking to my guitar
with no adhesive

or residue or stickiness," I
said, "that's the home run."

That's key. There's
no residue? None.

What about the sweat? Does
it take away the stick factor?

No, it does not. No.

You can drop it in
the dirt and pick it up...

It'll get dirty... and
rinse it in water,

and it's brand-new.

What's your background?
I got a crazy story, man.

I used to work back
in Virginia Beach

with a lot of hip-hop artists
who were from Virginia Beach,

who helped me get into the
studio and learn the studio,

which I played a hip
country music at a...

Would that be Timbaland
and those guys? Yeah.

So Timbaland and Missy
Elliott and Teddy Riley.

Then I played shows with
them. Met a guy, a big producer.

He was like, "Kevin
Mac, you're dope.

You're great. Move to Nashville.
Here's a publishing deal."

My wife moved back
in with her parents.

I got in a truck,
moved to Nashville,

slept on a couch for two years.

And my wife
believed in me for it.

Man, I said I wasn't
gonna cry on the show.

Greiner: Aw!

She's gonna k*ll me.

But she... she
believes in me so much.

And she... I said,

"Give me two years.
Let me give it a swing.

I don't want to be 70
years old going, 'What if?'"

Right? And I said,
"But if it works out,

you come to Nashville," and
we've been there for eight years.

And we got a 3-year-old
little boy out there.

Good for you. And
through the community

I built there, record producer
who's done so much for me,

his name is Keith Stegall,

and that's how I met Nick.

You can tell them. So
I was born and raised

in the Cayman Islands.

Cuban: Hey, I get it. Oh, wow!

East End, baby! Yeah. East End!

My father's a career musician.


in Cayman on the beach.

Blond-haired calypso singer
goes by The Barefoot Man.

The Barefoot...
The Barefoot Man.

Oh, my God, my wife, like, just,
like, just goes nuts. That's my dad.

That's my father,
right? Oh, my God!

So my dad... I've always
been Barefoot's son.

So I never wanted
to get into music,

though I always wrote music.

And during COVID,
my daughter said,

"I think I might want to be
a musician like grandpa."

And I said, "Well,
let's go make a song."

And in the process of doing
that, I wrote a whole album.

And in that process... He
just mentioned Keith Stegall.

We met through Keith, who's
been a friend of my father's.

And we became
friends. We hit it off.

So, guys, who said, "I'm
going to put two silicone pads

on a pick"? We
have a third partner.

There's actually five
of us in the business.

Five owners?

It's like a herd
of ticks in that.

But we need six
to fill the pack.

Yeah, we need six.

So he was searching
for the best grip

and came across this
nano-suction material.

And when they brought it to
Kevin and I in the first place,

it was, "It's a
really good grip,"

and we just went right past that

to, "It sticks to your guitar."

I buy that it's a
better product.

Tell us about the
sales. Absolutely.

So we've been selling
since October of last year,

barely eight months.

We have a total of
$60,000 sales lifetime.

We sell a six-pack,
which is our main product.

So that has either one
of each of the gauges.

We do a thin, medium,
and a heavy gauge,

or we have a multipack,

and that's two of each
gauge in the multipack.

What do you sell it for?
What does it cost to make?

You Sharks are
going to like this.

It costs $2.44 landed.

For six of them? For
six of them in that pack.

$29.95 retail.

Greiner: Wow! $15 wholesale.

And, Nicholas, are
you making any money?

Did you make any
money on the $60,000?

We're expecting this year to
have about $120,000 total sales,

and we expect anywhere
from breaking even

to about $20,000 in profit.

We sell primarily on our
website and on Amazon.

We also have four music shops

that we've been able to
get as wholesalers so far.

And our split this year
we're estimating to be

about 85% direct to customers

and about 15% wholesale.

So, guys, how big do
you think this could be?

So the entire pick industry,

I can tell you, without
naming names,

one of the biggest
manufacturers of guitar picks

sells tens and tens
and tens of millions

of packs of picks a year.

So what is an average cost
of a pack of six? Fifty cents.

Fifty cents. And
this is... This is $5.

So you have to be a
committed guitar player.

Yeah. No, no.

I've had a company
talk to me about

wanting to put it in
new guitar players.

They love it for
the student. Yeah.

They love it for the
guitar player coming up.

You know what my
mom hated most of all?

Picks in the dryer,
picks in the couch,

the dog eating a pick.

Understood. So you guys
are, like, in Guitar Center

at all, or have you tried?

We tried to reach out
to the big-box stores,

and their response has been,

"When we get the demand,
we'll give you a call."

Okay, so I love your name.

TIK PIK... the pick that sticks.

It's great. Thank you.
Thank you so much.

Guys, let me shortcut.
Well, let me finish, Mark.

Wait. No, hold on, hold on.

Honestly, I don't know
how big this can be.

Yes, sir. But as someone who
tried to teach themselves guitar...

I was sitting up all night
teaching myself chords...

I see the value of a good pick.

So I'll tell you what...
I'll make you an offer.

You have five partners.

I'll be the sixth partner.

$75,000 for 16%.

For 16%. Uh-huh.

[ Chuckles ]

I'm a Shark. I
know you are, man.

You're a good guy, too.
Yeah, you're a good guy.

Yeah. Thank you
for the offer, Mark.

Can... Does anyone
else have any other offers?

Oh... Are you waiting? 5... 4...

Yeah, I'm not
waiting. Dude? ...3...

George: Yeah... 2...

Yeah. You got a deal, Mark.

John: Oh! Ooh! Okay.

I was waiting to see
what happened. Whoa!

Good one. Mac:
We're going to have fun.

Done. Let's go.
God bless you, man.

Guys, thank you all
so much. Good job!

Give us a song. Hold on
one sec. Hold on a second.

♪ Well, hey there, Sharks,
let me tell you how I feel ♪

♪ Mark Cuban, we're so
happy that we got a deal ♪

Yeehaw!

Herjavec: Good one.

Thank you, guys.
Appreciate it, guys.

Greiner: Good one!
Thank you. Thanks, Keith.

Congrats, guys.

That's crazy, bro. Crazy.

Awesome!

I think there would have
been a bad taste in my mouth

if he tried to just b*at
us up, and he didn't.

His offer was fair for the
amount of money we're asking

and, you know,
where we're at now.

He understands we're
just getting started,

but he sees where
we can go. Yeah.

♪♪

Narrator: Next
up, an original way

for kids to express themselves.

♪♪

Hi, Sharks. My name is
Jennifer Stein-Bischoff,

and I'm from Brooklyn, New York.

I'm seeking $250,000 in exchange
for 10% equity of my company,

Supermix Studio.

Sharks, as a mom, I've
witnessed the self-esteem boost

that kids get when they
pick out their own outfit.

As a designer, I wondered
how I could enable kids

to create something that's a
true reflection of who they are.

Introducing Supermix Studio,

the world's first interactive
custom kids clothing brand.

Our innovative
platform empowers kids

to celebrate their individuality

by designing their own clothes.

If a video game and a
clothing brand had a baby,

it would be Supermix Studio.

Users can hyper-personalize
our clothing and accessories

and create something
that's 100% original.

Just like Jake, who
loves soccer and skating.

John: Nice.

Herjavec: Cool. And Jasmine,

who loves tennis and dance.

But Supermix is really all
about the design experience.

Let me show you.

First, visit our website
and choose a style.

We have sweats, denim jackets,
backpacks, and accessories,

all made of
sustainable materials.

Then click "customize now."

Our design platform opens up,

and you'll find over 500
premium patches to choose from.

Just drag and drop
and place them

anywhere you
want on the style...

The front, back, sleeves,
and even the hood.

Step three is our job.

In our studio, we bring your
child's masterpiece to life.

As you can see, May is
wearing the final product

just like the one
designed onscreen.

Nice. Nice.

And the best part?

Your kid won't want
to take Supermix off

because they're proud of it.

That's the Supermix magic.

Sharks, who wants to join me

in empowering kids
to express themselves

by literally wearing their
hearts on their sleeves?

All: Ready, set, patch!

[ Laughter ]

Good job. Good job, guys.
Cuban: Good job, guys. Very good.

Stein-Bischoff: Thank you,
guys. You were amazing.

Thank you. Thank
you. Good job, guys.

Greiner: Thank you. Herjavec: Thank
you, guys. John: Excellent. Excellent.

Bye! Bye!

Sharks, in front of
you you'll find Supermix

that I took the liberty
of designing for you.

This is super cute.
Oh, my goodness!

Look at this!

Of course... All right, I'm in.

It's really cute.

Sniffle.

Robert, you have our
classic denim jacket.

And what you're seeing there
are our super-sized patches.

As I mentioned, we
have over 500 patches,

and we have over 30 of these
large, super-sized patches,

which is really what everybody
gets super excited about.

Greiner: It's really a
cute idea. Very cute.

This is really
well-made. It is thick.

And this is a jean
jacket, but it's soft.

Yes. And how much is it?

What would this
jean jacket cost?

Sure. So that jean jacket is
$69. That's the base price.

We're seeing an
additional $15 to $20 upsell

in all of the
patches per design.

It comes... That's an
amazingly good price.

Yeah, that's a great price.
Thank you. It is an amazing price.

What does it cost you to make?

So that denim jacket
is $13.75. Wow.

And as I mentioned,
it retails for $69.

So the margins on
denim are in the high $70s.

What about in the sweatshirts?

The sweatshirt... So,
Daymond, the sweatshirt

that you have there is
$7.05 and retails for $55.

And it appears
that you're actually

manufacturing the
patches yourself.

All of them.

All of the patches are


I'm a designer. I've been in
the industry for two decades.

I'm responsible for generating

billions of dollars
in apparel sales.

What companies were you with?

Well, my first big job
was for Gloria Vanderbilt.

I was hired to launch
their first ever junior brand.

I would create a jean there
that ultimately was written up

as the $100 million fit.

Tommy Hilfiger saw that
article, and the next thing I knew,

I was sitting in his office.

And at 28, he hired me

to be the vice president
of design for Tommy Jeans,

to breathe some new
energy into the brand.

Wow. Wow.

Jennifer, you're
a real loser. Yeah.

Thank you. So you
have no experience at all.

Greiner: Yeah, keep going.

My last role was as chief
merchandizing officer

for a large-scale private
children's wear manufacturer.

It took my entire career
to finally figure out

that kids is what I
love doing the most.

This is definitely the most fun
I've had in... in my whole career.

What inspired you to say,
"Enough of the corporate world"?

It was the pandemic,
and my kids were home,

and I was just looking for
things to keep them busy.

We started tie-dyeing and
putting patches on things.

I was like, "This
is so much fun.

This is the white-space idea
that I'm keeping for myself.

I love this."

John: So you're
rolling out kiosks? Yes.

Where would the kiosk be going?

So we're looking at
taking these kiosks

to all kinds of
physical locations.

The first people that
we're testing the kiosk with

is actually with Claire's.

They're the premiere
destination of all things tween. Oh.

That's smart.

But we're also looking at
putting them in kids' clubs

at resorts and on cruise ships.

And, of course, department
stores and boutiques.

Greiner: Okay, so
when you came in,

I thought that this was
you do this online...

Yes... direct to consumer.

I go to your website.
That's correct. That's correct.

Yeah. Me too. Is this
now an expansion?

Yes. But, Jennifer, why?

Well, because I'm
a trend forecaster,

and that's how I've been
successful in my career,

by doing things that
haven't been done before.

And this is an incredible
in-store experience.

Everything's about
retail-tainment.

What are your sales?

I launched in October of '22.

My first holiday
season was $60,000.

Okay.

And year to date,
we've done $110,000.

So it's $170,000 lifetime sales.

You're not making any
money yet, are you? Not yet.

Cuban: You're not
selling the kiosks at all.

You're putting them
in stores. Right?

It's a very interesting
relationship

with our retail and
venue partners.

I hate this kiosk idea.

Take your retail shackles off.

No, no, no. Set yourself free.

I am... Be reborn.

I am reborn, and I'm very happy

to go into this from
a DTC perspective.

But we all know that
customer acquisition costs

are very expensive,
and they're rising,

and they're getting
more and more difficult.

This is customer acquisition.

Yeah, but it's not. This is...

It's not. And here's why.

Because we've
gotten to the point now

with direct to consumer
where there's online

and there's in-store.

And typically, when you make
the decision to go in-store... Right.

It's the immediacy of
the product, right? Right.

I can grab it and
get it right there.

That doesn't happen
with your kiosk.

I think you're going to
have people walk up to it

and maybe put in
some information,

which is great for
customer acquisition,

and then expect
it to pop out. Right.

And you're going to get
a lot of canceled carts

because that product
isn't right there.

So, for those reasons, I'm out.

O'Leary: Daymond,
what are you doing?

I'm struggling. I
like this thing a lot.

You know, this kiosk thing
can either be a massive hit

or a real problem.

It's just too risky
for me. So I'm out.

Jennifer, incredible
quality, great price point.

The sales are so low.

And now we're going into kiosks.

But I still love it.

♪♪

Narrator: Two Sharks are out,
and Robert may be interested

in Jennifer's customizable
kids clothing brand,

Supermix Studios.

I hear your feedback
about the kiosk,

and it's certainly giving
me a lot to think about.

The people in this
space that I've shown it to

have been very,
very excited about it.

It's an incredible
in-store experience,

keeping people
in the store longer.

What do you pay the retailer?
And so... And the arrangement here,

as we're discussing
going into Claire's,

is that they will receive


driven from the
machine. That's fine.

It's a win-win.

Ultimately, I'm holding
the inventory and fulfilling,

so all they have to do is
put this kiosk in their store,

and then it's 100%
incremental volume.

Right. Greiner: No, I agree.

I'm telling you, this is the
next massive children's brand.

Imagine it as the
Build-A-Bear of apparel.

O'Leary: Let me take a s*ab at
it. Okay? You're very impressive.

Thank you. And I really
believe in the demand.

And it all came to
you during COVID-19.

But before COVID-19,
you got a different virus.

It's called retail-19.

And it's... it's running
through your veins even now.

You can't let it go.

It's 30% to 40% of
your margin forever.

It's a curse. But
she's selling online.

She's about to do
retail, which I hate.

I'm sorry, I'm out. Kevin...

Don't come too close
to me with that retail-19.

[ Laughter ]

I mean, that's just...

Listen, I actually think
you're pretty brilliant.

Thank you. I think that
you think out of the box.

You're an innovator. Thank you.

You've done something
completely unique and different,

and I think it's super smart.

I see this for Disney.
Yes, that's right!

I see this as...
Yes! Yes, of course.

Of course... in places where

you have the mom and the kid.

They're a c*ptive
audience. Right.

It's empowering. It
feels empowering to me.

Yes. Let's make an offer.

All right. So, okay, we're
going to make you an offer.

I don't know. We're
going to figure it out.

I mean, honestly, I've never
done a kids clothing line.

But I think there's... Oh, we're
going to do a kids clothing line.

So at this point... Yeah.

While you're on to a great
thing, it's still pretty early.

We're going to offer
you the $250,000.

We want 25%. Okay.

Ooh. We'd also like a royalty

because we think you have
a cash flow of 5%. Mm! Oye!

Until we make back the initial
investment. The $250,000.

After that, it goes away. Of 5%?



What a bad deal.

Greiner: Well,
you can negotiate.

O'Leary: I mean, Mark, you're
not putting up any money.

And Mark is not
in this deal here.

Cuban: I'm just saying. I
do not find that a bad deal

in today's market.

Capital is completely dried up,

particularly in your space.

The fact you have an
offer goes to your credibility

of your past. Greiner:
Right. Yeah, it's all you.

Even though you are
infected with retail-19.

Obviously, it's really
important for me

to remain liquid and to be
able to grow this company.

So I'd like to counter
at 20% and 2% royalty.

I'm sorry, I just can't.

All right, Jennifer,
$250,000, 20% equity,



Lori? I'm good
with that. Are you?

The royalty goes away
after you're paid back?

Correct.

You have a deal!

John: Wow! O'Leary:
There you go.

Amazing!

Thank you so much!

Lori! It's such a cute idea.

Thank you. Congrats. Well done.

Thank you, guys.
O'Leary: Great presentation.

Thank you. Thank you
so much. Good luck.

Lose the retail.

Oh, my gosh, we did it!

Ahh!

This is so awesome!

Lori and Robert just got it.

They really understood
what I was doing

and this is the next big
thing and this is revolutionary.

And they saw the vision, and I
couldn't ask for anything more.

This is absolutely incredible.

So exciting.

♪♪

♪♪

♪♪

♪♪

♪♪