18x03 - Lemonade for Sale

[bunniefuu]

♪ Reading rainbow ♪

♪ Butterfly in the sky ♪

♪ I can go twice as high ♪

♪ Take a look, it's in a book ♪

♪ A reading rainbow ♪

♪ I can go anywhere ♪

♪ Friends to know
and ways to grow ♪

♪ Reading rainbow ♪

♪ I can be anything ♪

♪ Take a look, it's in a book ♪

♪ A reading rainbow ♪

♪ Reading rainbow ♪

Captioning made possible by
u.s. Department of education

Hi. I'm in new york city

On one of the most famous
streets in the world--

Wall street.

It's where the world's biggest
companies come to do business,

But some of those companies
weren't always so big.

Many were started
by just a few people
with a great idea

And the desire to work hard
to make that idea a success.

We call people like that
"entrepreneurs."

Here's a story
about 4 young entrepreneurs

And their thirst to succeed.

It's called lemonade for sale.

The members of the elm street
kids' club were feeling glum.

"Our clubhouse is falling down,
and our piggy bank is empty,"
meg said.

"I know how we can
make some money," said matthew.

"Let's sell lemonade."

Danny said, "I bet if we can
sell about 30 or 40 cups

"Each day for a week,

"We'll make enough money
to fix our clubhouse.

Let's keep track of our sales."

Sheri said,
"I can make a bar graph.

"I'll list the number of cups
up the side like this.

I'll show the days of the week
along the bottom like this."

On monday, they set up
their corner stand.

When people walked by,
petey--meg's pet parrot--
squawked,

"Lemonade for sale.
Lemonade for sale."

Matthew squeezed the lemons.

Meg mixed in some sugar.

Danny shook it up with ice
and poured it into cups.

Sheri kept track
of how many cups they sold.

Sheri announced,
"we sold 30 cups today.

I'll fill in
the bar above monday
up to the 30 on the side."

"Not bad," said danny.

"Not bad. Not bad,"
chattered petey.

On tuesday,
petey squawked again,

"Lemonade for sale.
Lemonade for sale,"

And more people came by.

Matthew squeezed more lemons.

Meg mixed in more sugar.

Danny shook it up with ice
and poured it into more cups.

Sheri kept track
of how many cups they sold.

"We sold 40 cups today.

"I'll fill in
the bar above tuesday
up to the number 40.

The bars show that our sales
are going up."

"Things are looking good,"
said meg.

On wednesday, petey squawked,

"Lemonade for sale,"
so many times

That most of the neighborhood
stopped by.

"We sold 56 cups today!

I'll fill in wednesday's bar
up to a little more than halfway
between 50 and 60."

"That's great!" Shouted matthew.

"That's great. That's great,"
bragged petey.

They opened again on thursday,

But something was wrong.

No matter how many times
petey squawked,

"Lemonade for sale,"

Hardly anyone stopped by.

Sheri said, "we sold
only 24 cups today."

"Thursday's bar
is way down low."

"There goes our clubhouse,"
said danny sadly.

Petey didn't make a sound.

"I think I know
what's going on,"
said matthew.

"Look."

He pointed down the street.

"There's someone juggling
on that corner,

And everyone's going
over there to watch."

"Let's check it out," said meg.

Danny asked the juggler,
"who are you?"

"I'm jed," said the juggler.

"I just moved here."

Sheri had an idea.

She whispered something to jed.

On friday,
sheri arrived with jed.

"Jed's going to juggle
right next to our stand,"
sheri said.

That day, petey squawked,
jed juggled,

And more people came by
than ever befor

Matthew squeezed
loads of lemons.

Meg mixed in tons of sugar.

Danny shook it up
with lots of ice
and almost ran out of cups.

Sheri could hardly keep track
of how many cups they sold.

"We sold so many cups today

That our sales
are over the top."

"We have enough money
to rebuild our clubhouse."

"Hooray!" They all shouted.

"Jed, jed,

Will you join our club?"

"You bet," said jed.

[Petey's voice]
"you bet. You bet."

So what do many entrepreneurs
do when their sales
are over the top

And they want their companies
to grow even bigger?

They come here to wall street

And new york's
financial district,

Where people like you and me
can actually buy pieces
of their company.

Now, those pieces are called
shares of stock,

And they are bought and sold
in giant marketplaces

Called stock exchanges.

Let's take a look.

Man: hey.

Jimmy.

Come on!

Woman: 9. 9, John.

At $4.00,
I'll print it.

This is the american
stock exchange.

There are over 700 companies
whose shares of stock
can be bought and sold here.

Now do you see those moving
letters and numbers there?

The letters are symbols
to identify a company

Whose stock has just been sold,

And the numbers tell how much
was paid for each share.

All of these symbols
represent companies
that are pretty large now,

But that wasn't always the case.

Like that symbol there.

That's twa. It stands
for trans world airlines.

Back in 1931, they were
shipping livestock,

Like cows and sheep,

With just a handful
of small planes.

But today, twa's passengers
are people.

Every day, over 60,000
of them fly some 800 flights

To destinations
across the country
and around the globe.

In 1939, classmates
william hewlett
and david packard

Started a new company

Out of a garage
in their back yard.

Today, their company,
hewlett packard,

Makes all kinds
of digital devices.

They have 86,000 employees
working in over 600 offices

In 120 different countries.

In 1936, don prudencio unanue
and donna carolina unanue casal

Began importing
authentic spanish products
to the united states.

This was the beginning
of goya foods.

Today, goya foods sells
over 1,000 different products

In over 30,000 stores
in the u.s.

And even though the company
is very large,

It's still family-owned.

In the book lemonade for sale,
the kids started small, too.

Y served cool cups
t
of lemonade to people
in their neighborhood,

And so did tom and tom.

They're known as
"the juice guys,"

And they found out
that selling something cool

Could turn into
one hot business.

Tom and tom

Are tom first and tom scott.

Their company is
nantucket nectars,

And they sell millions of
bottles of juice each year.

First: tommy and I have,
I think, a unique partnership

In that there's an amazing
level of trust.

Levar: but tom and tom
didn't start big.

They began selling their juice
out of the back of a boat
off of nantucket island.

Scott: you know, we had
what was really a floating
lemonade stand, essentially.

We happened to sell
a lot of different things

Like coffee and doughnuts
and muffins and that type
of thing.

Lobster dinners...

Lobster dinners.

Do their laundry,

Pump the doo-doo
out of their boats.

We used to go
to all the different yachts
in nantucket harbor

And sold them things,

And one of the things
we sold them was juice.

Originally, this
was our factory here.

It was a hamilton beach


We had an 8-speed,
but it broke,

And we got the 7-speed.

We used to chop,

And then we switched
over to liquefy

When we figured out
we were making liquid.

First: you know, we made
a peach juice first,

Which was a thick peach nectar,

And that's why we called it
nantucket nectars.

It was a nectar.
We were on nantucket,

So we called it
nantucket nectars.

It wasn't that complicated.

The first year we were
ever in business

We had 3 flavors,

And then by 1994,
we had 20 different flavors,

And now we have over 50 flavors.

Scott: the juice
is like a toy, right?

I want to have a lot
of different toys to play with
at different times,

So when we choose flavors,

We want to have
sort of the variety

That your average person wants.

All right, chip.
What do we have?

Today, we have a little
raspberry lemonade.

Really, really,
I'm really excited
about it.

I think you'll like it.

First: chip ford
is responsible for
what is inside of our bottles--

How we make our juice--

And tommy and I
work closely with chip

To decide what the next great
flavor of nantucket nectars
is going to be.

Just raspberry juice?
Fresh raspberry juice...

And fresh lemon juice.

What do you think?

It's good, huh?

It's a b*mb.

I think you hit it
right on the head.

Perfect, chip.

How long have you been
working on this?

Actually,
about a month.

Really?
Yeah.

Levar: chip mixes up
new flavors in a small kitchen

On the top floor
of the building.

He follows
a finely tuned recipe.

The actual amount of each
ingredient is a company secret.

Raspberry lemonade
starts with lemon juice.

Chip must be very precise.

Adjust
to the right amount.

Levar: next,
he measures out some sugar

That's been liquefied.

Purified water goes in next.

Chip: now I'm going
to measure out
my raspberry juice.

Levar: the raspberry
juice is sucked up
a long measuring tube...

And then released
into the lemon mixture.

Chip: now we're going to
make our final mix here,

See what we
come up with.

Over here.

Levar: and that's
how a flavor is born.

Nice and frothy.

Ahh. Yummy.

In the early days
of nantucket nectars

Before we produced the juice
in a factory,

We bottled it ourselves
by filling the bottles

And using this capper
to seal the cap on our bottles.

So all we'd do is
put the juice right here,

Bring the capper down--
it would seal the cap--

And then we'd place it
in the stores.

Levar: today, all the juice
is bottled by machine

In huge factories, or plants.

The flavors are mixed
in big vats

And then heated
to remove any germs

In a pasteurizing machine.

The empty bottles travel
to the filler,

Where they are filled
with juice.

The caps are vacuum-sealed
onto the bottles.

The vacuum is what makes
that popping sound
when you open the bottle.

Finally, the juice is labeled...

Boxed...

Wrapped...

And shipped.

And all of this takes
hard work and money.

We really need to look at all
the costs of the business

To produce a product--

What it costs to own a truck,

What it costs
to have a warehouse,

What it costs to,
you know, buy the gas.

Scott: when you've
added all that up

And you know what they
cost you to do that,

Then you got to figure out,

"Ok. How much
can I charge for this?"

You certainly want to charge
more for selling it

Than you did for buying it,

And that part in between

Is how you're going to

Make your money.

So we found that if we make
a really good product,

Make your money.

People will be willing
to pay for that product.

One of the hard parts
about a growing company

Is that you're going to grow
with the number of people
that you have as well,

So you need a big team of people
all sort of performing
their individual tasks.

It's like a football team.
One guy's going to block.

One guy's going to throw.
One guy's going to catch.

Kim newman
is our art director,

And she is responsible
for the way everything looks
at nantucket nectars:

Our labels,

Our posters,

Our stickers, our offices--

And we work with kim
closely to decide

How to design the products,

Because people buy things
with their eyes.

Chris and I have sort of
battled out a lot this week

About what exactly it is
that we're trying to say

With the illustrations.

Scott: when@i go to buy
things myself,

I want to know
that what the label says

Is the truth
about what's inside.

So the label at the bottle
has to match the effort

That's put into what goes
into the bottle.

If we made a bad product

And we were trying to say
that it was a good product,

That's a complicated story
to tell.

It makes it very hard.

So, in essence,
good marketing and good product

Work well together
because you don't have to lie.

We want to be the best
juice company in america,

Which means 3 things:

The best juice
in terms of quality,

The widest distribution
means anyone can find it,

And she is responsible
for the way everything looks
at nantucket nectars:

And the happiest people.

If you started, you could do
the exact same thing.

Who would've thought
that such a big business

Could come from something
as simple as a little juice?

How about you?

What ideas do you have

That you think
could make a great business?

If there was traffic,

I would make a car
that flies.

I'd help kids learn
how to read.

I would make a robot
that would do all my chores
and clean my room.

I would invent a great,
great school with no homework.

How about a fish store?

While you're reading,
you go like this with a pen--

You can't write
with the pen, though--

It has a scanner
instead of a pen.

When you scan the word
that you don't know,

It's going to tell you
the definition on the side.

Oh, I know! Like, um,
you call someone,

And he's a pizza guy,

But he doesn't give you pizza,

He gives you the homework
and he fills it out for you.

Hey, you never know,

And that's one
of the wonderful things

About being an entrepreneur
and starting your own business.

Sometimes, if you're
in the right place
at the right time

With the right idea,
it all adds up to success.

Nancy lublin is the head
of dress for success,

A not-for-profit company
that gives suits
or office clothes

To women
going on job interviews.

Dress for success
is like a store for women,

And we don't charge
anybody any money,

And we only have really
great stuff in our store.

We only have suits.

You can't buy jeans
at our store.

We don't expect anything
back from our clients.

We just want to tell them
that we believe in them,

And we don't really care
that they don't have any money.

Levar: glendina birks
had children at home

And needed to work.

With a job interview
only a few days away,

She came to dress for success
for help.

Birks: I was at
a very low point in my life.

I had just recently
lost my mom,

And I had very low self-esteem,

And, um, I really needed
to make a change because...

I didn't--
my health wasn't good,

And I really didn't feel,
you know, like a positive person

In my children's life.

When I came off the elevator

And I saw
the dress for success sign,

I got a little nervous

Because I didn't know how
I was going to be received

And if the people on the inside
were going to be nice to me.

Hi.
Hi.

Glendina?
I'm glendina birks.

Glendina,
it's a pleasure.

I'm sharon.
Come on in.

Birks: as a client,
I was treated and greeted
very well,

And they made me feel
like I was very important.

We talked about
what size clothes I wore
and my colors.

This is a beautiful
casper suit,

And I think blue
might work really
nicely on you.

I like that, too.

And then we'll pull
some blouses,

Ok.

And I'll take you
into the fitting room,

And then we'll just see
what you look good in

And you feel
comfortable in.

Ok, thanks.

Birks: they encouraged me

To try on as many outfits
as I wanted to

Until I felt
really comfortable,

And I did just that.

A little bit
too long.
Yeah.

Glendina,
you look great!

How do you feel?

I like this.

Come over
to the mirror.

Birks: when I put it on
and buttoned it

And I looked in the mirror,
I felt wonderful.

It looked fantastic,

And I felt like I'm ready
to go out there

And I'm going to land
this job and that's it.

I'm going to be
that professional

That I've always tried to be.

Lublin: the idea is that
when our clients leave
dress for success,

They look like a woman
who maybe works in a bank,

But they also feel like
a woman who works in a bank.

This suit is just one way
to make a woman feel good
about herself

And feel confident
as she goes out there

And does something
kind of scary--

Interview for a job.

Man: susan,
this is glendina birks.

Hi, glendina.
How are you?

Hi. How are you?

Good, good.
Please have a seat.

Thank you.

Glendina,
thank you very mu
for coming in today.

It's good
to have you here.

Thank you.

What kinds of things

Would you
be looking for?

One of the main things
that I'm looking for

Is the growth potential
and to more or less

Move up and learn more
with the company

As well as about
the company.

Lublin: our suits
come to us from two places.

One is from really great women,

Who clean out their closets
and give us their suits.

The second place
we get suits from is companies

Who will give us new stuff.

Woman: oh, great!
A lot of donations.

Lublin: although
dress for success

Is a not-for-profit company,

It's still a company
like any other company.

I guess you can look
at the differences

Between for-profit
and not-for-profit

Asor-profit is about
making money,

And not-for-profit is about
having some other kind
of impact on the world.

So our goal
isn't to make money,

Our goal is to do
something else--

Is to help people
feel really great

As they go for job interviews
and land those jobs.

Birks: now I'm
constantly smiling.

I smile a lot more
than what I was doing before,

So I feel fantastic,
and my children--

They are very helpful
and supportive,

And they're proud of me.
They're really proud of me.

Lublin: with my company,

People aren't buying
our clothes,

And we still have to pay
the rent and the salaries
and those things,

So where do I get money from?

Well, I have to convince people
to just give me money--

To just show me
the money--

And not expect
anything in return

But to feel really good
about the fact

That the money they've given me
has helped somebody land a job

That's maybe changed their life.

Thanks to the $20,000
contribution that you made
last year,

We were able to implement
new job retention programs.

Lublin, voice-over:
in the very beginning,

I did this by myself
in my apartment,

And then it just
grew and grew

And I needed more people.

So now I have
a terrific staff,

And every week we get together
and have staff meetings

So that we all know
what each other is doing.

Woman: that's
a great idea.

Rosetta's really
the office mom,

And she sort of makes sure

That I pay
all the bills on time

And that I get to my meetings
when I'm supposed to

And that everything
runs smoothly.

And I was wondering
if you guys were interested
in using volunteers

To help out here
at the office.

Rosetta: I came to dress
for success as a client

To be dressed
for a job interview.

Also, they had a position open
for an office manager,

And she felt that
I was a perfect match.

I got it,
and I've still got it,

And it's just...
I don't know how
to describe it.

I'm just so...

I'm just so happy
that, um...

That I made it.

I can't think
of anything right now

That would make me more happy
than helping women get jobs

So that they can
move out of shelters

Or so that they can get
their kids back

Or so they can change
their lives

In some meaningful way.

One thing's for certain--
running your own business
isn't easy,

But the people who do it
sure do love it.

So, if you want to raise
your interest in business

And profit from
some sound ideas,

Then here are 3 books
that are well worth
investing your time in.

But you don't have
to take my word for it.

Hello, kids.
My name's naz.

I want to tell you
about a book

That's one part silly
and two parts fun.

It's called
lulu's lemonade.

Martin and mattie are bored.

Off to the kitchen they go.

They're making lemonade.

Mattie's little sister lulu
joins in the fun.

First, they mix up
ordinary lemonade.

They decide to add things
and get creative.

There goes a tablespoon
of vanilla.

They even get some
mint leaves from the garden.

It's perfect.

It's so good they enter
in a kids' cooking contest.

The winning recipe
is at the end of the book,

So start your own
lemonade stand

And have fun reading
lulu's lemonade.

Hi. I'm brett,
and I want to talk to you

About something
very important.

The subject is money,

And this book tells you
all about it.

It's called
the kids' money book.

Money is part
of our everyday life.

Coins are made of silver,
gold, and other metals.

Every country
has their own currency.

Money is managed
with a budget.

Here's a sample of one.

Of course,
money is for spending, too.

Spend it, save it,
share it, invest it.

There are a lots of things
you can do with money.

Learn all about them
in this book,

The kids' money book.

Hi. I'm lee.

Here's a book with a title
that tells it all.

It's called
how the second grade
got $8,205.50 to visit

The statue of liberty.

In this story,
the second grade needs money.

First, they collect
all kinds of paper to sell.

They get paid $30.

After wagon rentals
and other expenses,

They profit $13.

They try a lemonade stand,

But it doesn't do so well.

Their candy sale profit
was $7.50.

Once the kids start a car wash,
everything goes cr

Are lemonade for sale
by stuart j. Murphy,

Illustrations by tricia tusa,

Published by harpercollins
publishers.

Lulu's lemonade

By barbara de rubertis,

Illustrated by

Paige billin-frye,

Published by kane press.

Neale s. Godfrey's

Ultimate kids' money book

By neale s. Godfrey,

Published by permission of

Simon & schuster books

For young readers,

Simon & schuster

Children's publishing.

How the second grade
got $8,205.50

To visit
the statue of liberty

By nathan zimelman,
illustrated by bill slavin,

Published by albert whitman
and company.