01x08 - Episode 108

Episode transcripts for the TV show, "Shark t*nk". Aired: August 9, 2009 – present.*
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Shows entrepreneurs making business presentations to a panel of five venture capitalists (investors in start-ups) called "sharks" on the program, who decide whether to invest in their companies.
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01x08 - Episode 108

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- Tonight,
- hopeful entrepreneurs

- who believe they have
- the next big business idea

will enter the shark t*nk

seeking the financial backing

to make their dreams

come true.

- We're gonna make you
- $24 million in revenue.

I'll bet half my company

on it.

Wow, what blind confidence.

I love that.

Not blind.

In the t*nk, the sharks

are ready to invest

using their own money,

- but only for the right person
- with the right idea.

I have no doubt in my mind

you guys have a home run here.

- Barbara, you have absolutely
- no business here.

This guy will eat you for

breakfast at every opportunity.

Believe me. He's an animal.

We just knocked us--

our equity down

because of

the bank of bozo Barbara?

But first, the entrepreneurs

must convince a shark

to invest the full amount

they're asking for

- or they'll walk away - with nothing.
- Wait a minute.

I called him a pig,

and you called him a liar,

so he's a lying pig.

Yes, but a talented lying pig.

And if the sharks hear

a good idea,

they'll fight each other

for a piece of it.

I'd like to offer you $115,000,

'cause I don't think there's--

all right, you know what?

I'll do the same deal he did.

Wow.

- Okay, that's just illogical, - that you're matching me.
- You know, Robert,

I am going to cloud your waters

because you're a bozo.

Who are the sharks?

Kevin O'Leary

is a venture capitalist

- who started a software business
- in his basement,

which eventually sold

for $3.2 billion.

- Barbara corcoran
- is a fiery real estate mogul

who turned a $1,000 loan

into an empire

worth hundreds of millions.

- Kevin harrington
- is the king of infomercials.

His genius marketing

of products

- has amassed
- billions of dollars in sales.

- Daymond John
- turned rags to riches

with his clothing brand fubu,

which has grossed

over $6 billion.

And Robert herjavec,

a technology tycoon

who sold his Internet companies

for over $350 million.

♪♪♪

♪ the best things

in life are free ♪

♪ but that ain't really

good enough for me ♪

♪ I need money ♪

♪ that's what I want ♪

♪ that's what I want ♪

♪ that's what I want ♪

♪ that's what I want ♪

♪ that's what I want ♪

♪ what I want ♪

♪ that's what I want ♪

First into the shark t*nk

are d.J. Stephan

and Sean Conway

with an innovative business

that could benefit

underachieving

and overachieving

college students alike.

♪♪♪

My name's Sean Conway.

My name is d.J. Stephan.

- I met Sean
- about eight months ago

at the university of Arizona.

So I'm gonna--I'm gonna

bust out my laptop.

You got it.

I'm gonna start working

right away.

I like it.

- We both had
- a very entrepreneurial spirit,

and we've been, uh,

great friends ever since.

While I was in college,

I always struggled

during class.

It got to the point

where I had to go see a doctor,

- and the doctor diagnosed me
- with a.D.H.D.

♪♪♪

- Have you guys heard
- of notehall?

I created a service

where students can buy and sell

class notes and study guides.

Notehall is a win-win

for both students,

because students who take

great notes can upload them

- and earn supplemental income
- for it, and students that

- happen to fall behind
- for any variety of reasons

can now log on to notehall

and get caught up instantly.

- Given the competitive nature
- of the Internet,

we have to move fast.

We need the expertise

and financial backing

of the sharks

to take this worldwide

- and literally help
- all future generations.

♪♪♪

Hello.

My name is d.J. Stephan.

This is Sean Conway.

Our company is notehall.

- And we're here
- asking for $90,000

in exchange

for 10% of our company.

- Notehall's a web site
- that allows college students

- to buy and sell class notes
- and study guides

- in each
- of their college courses.

- So, Kevin, let's say you have
- a huge exam coming up.

- So you're naturally
- gonna create a study guide

to prepare for that exam.

You're gonna load it

on notehall.

At the same time, Robert,

you have been distracted

- by the cute blonde girl - in class.
- Absolutely not.

I've been married for 20 years.

That would never happen.

- But he has been
- stealing my notes for years.

- But you're gonna go on
- and download Kevin's notes

- and pay a few dollars
- doing this,

- and then Kevin's
- gonna earn a commission

- on--on his transaction.
- It's that simple.

- We launched it
- at the university of Arizona,

and within eight months,

our web site was being used

- by over 40% of the students - on campus.
- Wow.

- We pilot launched
- at Arizona state university

- and Kansas university, and we
- saw relatively great traffic

- with basically
- zero advertising costs.

- We're planning on launching
- at 24 universities

- this upcoming fall,
- and with your help,

- we feel we can go nationwide
- in just a short period of time,

making notehall the next dorm

room name on the web today.

Is it legal?

Yes, it is.

Absolutely. what we're doing is

pretty much giving the students

a better understanding

of the actual course,

and we're teaching those

students how to take notes.

How do you know

the notes are good?

- Do you get--kind of get a chance - to take a little peek...
- Of course.

And review it

before you sign up?

- Right, so there's
- actually a preview

that's automatically generated,

and it shows 30% of the notes.

- What if it's
- the wrong information?

- We offer 100% money-back
- guarantee

if students aren't satisfied

with the content they buy.

Oh, that's better.

And we've only refunded about 25

out of over 5,700 documents

- that have been uploaded-- - but quick question--
- I just want to know

- how much you guys sold
- in one year?

Uh, so we had 5,900 credit card

transactions in 8 months,

and we had $30,000 in revenue.

What's the price

of a typical note download?

So the actual

transaction price--

- our average transaction
- price--is around $4.90.

Do you get a cut

off the fee I'm paying?

So on average,

notehall will withhold



and then note takers

will earn 40%.

This is a great idea,

- and like other great ideas
- on the Internet,

- they get copied right away.
- Right.

- Tell me about
- your competition.

- We do have some other players
- in the space,

- and no one
- has gained traction yet.

- That--when I say we saw
- relatively great traffic

at k.U. And a.S.U.,

- it's because we gained 1,500
- new users in 6 weeks time.

Some of the leading competitors

in the space have been there

for a year and a half--



- Why the difference? Why weren't
- they able to get as many people?

- We've discovered a way
- to get content creators

- efficiently and effectively,
- and that's the lifeblood.

- Our competitors are just
- focused on trying to get

- as many users as they can,
- and no one's uploading

- any valuable content.
- And if they don't get

- the valuable content,
- students are not gonna continue,

- and not gonna grow virally
- like we've seen so far

at k.U. And a.S.U.

What are you

gonna use the money for?

- It's all
- for customer acquisition.

- You're gonna expand this - into other colleges.
- Ex-exactly.

And how many customers

can you get for that money

if you spent it entirely

on acquisition?

We can get at least



Sean, you came here asking

for $90,000...

That's right.

For 10% of the business,

and you think that the company

is worth $900,000.

Why is it worth $900,000?

Guys, I'm--

I'm gonna make it easy.

- It's too much of a start-up
- for me, so good luck to you.

I'm out.

You know what, guys?

I think it's a good idea.

It's just not for me.

I'm out.

Why is it worth $900,000?

You have 30 grand in sales.

At k.U. And a.S.U., we got



Of which you're not profitable

on that.

This is

your pivotal moment.

Your answer to Kevin's question

will determine, for me,

- whether I have an interest
- or not.

- It's because we're gonna make
- you $24 million in revenue

in four years.

What?

I'll bet half my company

on it.

How much?

Half.

- Whoa.
- Wow.

Wow. what confidence.

I'm that confident in notehall.

I-I know it's gonna succeed.

Wow, what blind confidence.

I love that.

Not blind.

All right,

I'll give you $90,000

for 51% of your company

and stay out of your way.

You run around,

you sign up every single college

base of students you can,

you deliver me

that $20 million,

and I'll take you public.

Or I'll sell you to a strategic

and make you filthy rich.

Or you could keep

that 1% for yourself,

and I'll take 50%

of the business for $90,000.

Barbara, what do you want

to do with this?

What--you have absolutely

no business here.

I have every business

being here. You know why?

- The single best business deal
- I've ever made

was when I used to trade

my english diagrams in english

class for math homework.

And I did it for six months,

and I got good grades

until I got caught.

- Absolutely don't need you
- near these guys.

- It works. That was illegal.
- This is legal.

You're gonna corrupt

these young minds, Barbara.

Not at all.

Right now it's 51%

for $90,000

from someone who's done it

to the tune of $3.2 billion.

- Let that roll off your lips--
- billion, billion--

- as you--
- Sean, before I hear

- that "billion and billion
- and billion," keep in mind,

there's one very, very

important thing. Don't ever...

- Do you have an offer
- on the table, Robert...

- Don't ever be...
- Or is it just noise?

- Don't ever be enamored
- by what something sells for.

It's more important what you get

to keep in your pocket.

Of course.

I didn't sell my company

for billions of dollars,

but I had 100% of the equity

when I did sell my business.

- It's about what goes
- into your pocket.

- Are you just trying
- to botch his deal?

- It's just--
- it's just noise.

Is this your first venture,

the two of you?

Yeah.

- I'm gonna tell you
- right now, poo-poo happens.

- Stuff you had no idea
- was gonna happen to you

- is going to happen,
- bad things will happen to you,

- and you're gonna
- have to endure all that.

- And I know that's gonna occur.
- You're gonna need more money.

I know all that already.

So we're giving 50% now,

but if you're saying

we need more money,

- we're gonna have to give
- another 20%, 30% then.

- We're not willing to make
- that sacrifice.

- What--okay, but look,
- 10%'s ludicrous for 90 grand.

What's your counter?

So we want to give 15--









For $90,000.

And we're gonna give

an insurance policy

on top of that.

What's the insurance policy?



don't hit $1 million in revenue,

Sean and I will give you

our portion of the company.

Now I look at you as guys

that are just like me with hair,



I'm just gonna take a taste

of your flesh, not all of it,

'cause I want you

to stay motivated.

I would do the deal

for 35% for $90,000.

This guy will eat you for

breakfast at every opportunity.

If you've gonna

be eaten for--

every little niche and a turn,

he'll be grabbing

some more stock.

- And believe me,
- he's an animal.

I have no doubt in my mind you

guys have a home run hit here.

Thank you.

Thank you.

I'm gonna offer you 25%

for the same amount of money--

- $90,000. I think you
- should take that seriously.

Definitely will. Thank you.

And I don't want

your guarantee.

So, Sean, I think

that you agree with me

that there is value

in having experience.

- The key
- to Internet businesses--

- you gotta know what you're
- doing. this is all I do.

I start from zero and ramp up

to $50 million like this.

This is your only play.

I'd like to offer you

$115,000

for $35%.

There are three offers

on the table,

but Robert has offered $25,000

more than the asking price

for 35% of the company.

All right, you know what?

I'll do the same deal he did.

It's time

to make a decision.

♪♪♪

- Robert herjavec has outbid
- Barbara and Kevin O'Leary,

offering $115,000

for 35% of the company,

but Kevin O'Leary

will not give up.

All right, you know what?

I'll do the same deal he did.

Even he doesn't want it.

And then you can--then you can

decide. then you can decide.

- Oh, all of a sudden,
- my offer's not very good,

- but you're matching it. - You know,
Robert, - I am gonna cloud your waters,

because you're a bozo.

So you're offering

what I offered.

All you did

is you tainted my deal,

- and now I have to match
- your offer,

and you will pay dearly

in the future.

- He's giving you
- a little window of opportunity

- to see your future,
- doing business with him.

- So let me--
- let me be clear.

In your inability

to be creative...

No, not at all.

- You--you're actually matching
- my offer?

- All you did....
- You called--

- guys, is that the kind
- of copycat thinking

that's gonna get you--i don't

think these guys are that dumb.

You know, the track--

the track record here

is all that matters.

- This guy has never done
- anything in consumer space,

anything in education.

There is no one else here with

my track record in your space,

end of story.

So now you have to make

a decision.

Before you make the decision--

because I think

my lack of experience

has been hit upon here, and I

think that's entirely unfair.

Because it's the truth.

Come on. I invested

in a young guy five years ago,

when he was desperate for money

on an Internet play.

I gave him only $100,000.

That's all he wanted.

Every dollar I'm spending

on the "shark t*nk"

is a result of that

smart investment.

- And, you know, the only thing
- I knew about the guy

is he was a winner.

Don't you dare underestimate

the power of your own instinct

on here.

And if you're feeling needy for

guys like this, you're dreaming.

- You really don't need them.
- You are going...

- It's picking
- the right players.

- You are going to pay dearly
- for this verbiage.

I-I hate to admit it, Barbara,

but that was a great speech.

It's the truth.

What--what is your offer?

My offer is $90,000 for 25%.

And you know what else?

If you don't like it,

six months later,

you can buy me out.

What?

Okay, that's just illogical,

Barbara.

Are you out of your mind?

$90,000 for 25%.

- In six months time, from
- the day we sign the contract

to that 6-month period,

at that point, you guys decide

if you want to buy me out,

- and if you do,
- you give me my money back,

plus 20% interest.

Did you come here today

just for cash?

I think you came here

for experience.

So I think I can put together

a better offer, but--

- and remember, I surround myself
- with Internet guys.

I know all the big players.

But I think that

a $90,000 offer for 25%--

and I think I can

persuade Kevin to come in,

and you've got two people

with experience.

What just happened there?

I think Kevin--

we just knocked us--

our equity down

because of the bank

of bozo Barbara?

Is that what happened?

I think it's really simple.

Do they want cash or do they

want money with experience?

All right, I'll do that deal.

Kevin O'Leary and Robert

have joined forces,

offering the same amount

for the same equity as Barbara,

but they are also bringing

their experience

- in education and the Internet
- to the table.

The new offer is,

we go in for 90k for 25%.

And, Barbara,

your--your madness--

I-I-i don't want you to infect

this company with your insanity.

You have to stay away

from it.

Do you take a loan--

- which is really
- what Barbara's offering you.

Not at all. Gosh.

Let's call it--hang on.

Let's call it what it is.

Or do you take the cash

with the experience?

Okay.

Barbara's deal?

Let's make millions.

Let's do this.

Yeah.

I love these guys.

All right.

You made a huge mistake.

Oh, gosh!

- Thank you.
- Thank you so much.

You're dead to me.

Barbara b*at you

with your own trick.

I forgot their names. I don't

want to talk about it anymore.

And it felt so good

to b*at him.

- I don't want - to talk about it anymore.
- You wore him out.

Barbara, you have infected

that company with your madness.

That's what's happened.

You've tainted that deal.

- I-i don't even want to hear you.
- I'm so happy.

I can't even think of

anything but the future.

The--the whole thing is--

- it's gone into some other place
- because of you.

- It feels so good to b*at
- this guy. I don't know why.

You're okay, Robert. I don't

get joy in b*ating you.

You know--

- but b*ating you?
- Oh! I love it.

Sometimes it's just worth

the money, right?

I can't believe it.

I got it.

What's he doing?

Yes.

Yes. that was awesome.

It was awesome.

It was funny. Yeah.

Barbara--she--she had confidence

in us from the very beginning.

Right. right. That's--

you know, she wasn't trying

to high--lowball us with 50%--

hold on. Hold on.

Hold on, guys.

Ho--oh.

Listen, what happened in there

was insane.

You just made a deal

with a real estate agent.

Does that make sense to you? She

doesn't understand what she did.

I'm gonna send her off

for therapy or something,

because that was insane.

If you were in our shoes,

you would've really taken



- And look,
- I'm not saying I blame you,

- but I don't know
- who the shark is here.

I think it's you.

I don't think so.

I don't think so.

Yeah, I think so.

Anyways, I just wanted

to congratulate you guys.

Yeah, thank you.

I think it's a fantastic

business. good luck with you.

Thank you, Kevin.

But I just--it--it's--

that never happens to me,

- so it didn't sit well with me.
- That's why I came in here.

- Anyways, good luck.
- Thank you.

Thanks.

We picked Barbara,

- because she was authentic
- with us from the beginning.

- Kevin was trying
- to take advantage of us,

- and we couldn't be happier
- with our decision.

Just weeks ago,

we met entrepreneur duo

Amy and Allison

and watched as they made

a $350,000 deal

with Barbara corcoran.

Time to make a decision, Amy.

All right, Barbara.

You're in.

All right.

- I think you made a mistake. - You made
- a big mistake...

You did not.

Horrible mistake.

- I don't think we did.
- Ladies, it's over between us.

Let's see

what they're up to now.

Oh, my god. Oh, my god.

- Here we are at the largest
- baby products show

in the United States.

This is

the most amazing product.

It's actually a slipcover

for portable play yards.

- Since making the deal
- with Barbara,

we've had so many doors open.

Soon coverplay will be

available at babies "r" us.

This is such a great idea,

because the one I have at home

is so gross inside now.

We have more orders than

we could ever possibly imagine.

Okay, so I want to do probably



the patterns for each store.

We contacted one of the largest

hotel chains in the nation,

and we're in the process

of closing a deal

that would put coverplay in

every one of their properties.

Sorry, we've been, like,

bombarded the whole day.

You can't just walk into a bank

and get a loan for $350,000,

so closing the deal

with Barbara

was the best thing that

ever happened for our company.

♪♪♪

♪♪

My name is Lisa Lloyd,

and I'm from Tucson, Arizona.

- My company is called
- treasure chest pets,

and it's the next,

best plush toy line.

I live with my husband

and three children,

my mother-in-law,

father and stepmom.

It's a very full house,

to say the least.

I personally have invested

about $100,000

and leveraged all my credit

for this business.

My house is even in danger

of foreclosure.

My entire family is counting on

this business

becoming a success.

It's become

more and more stressful,

and I have cried myself to sleep

more times than I can count.

Without the investment

from the sharks,

I can't fill the orders I have,

and my family could lose

our home real soon.

♪♪♪

Hi. my name is Lisa Lloyd,

and my company is called

treasure chest pets.

I am seeking $150,000

in exchange for 20% equity

in my company.

Treasure chest pets

is a new, patented line

of award-winning organizers

that look like stuffed animals

for children.

The puppy here has a pillow

that attaches magnetically

with different

secret spaces inside.

She has pockets

in both of her ears,

a secret drawer

that's hidden behind the pillow,

and pockets also

on both sides of the body

for storing more goodies.

When they're all done playing

and storing, they put 'em

right back together,

and it's like a secret.

The monkey here's real popular

with the boys.

- His pillow head also attaches
- magnetically.

This one opens up like

a treasure chest instead.

- They're made of foam,
- and that's how they're actually

maintaining their shape

and the continuity of a toy

while doing the function

of an organizer.

Okay, so what are

they gonna retail for?

$19.99.

What do they cost to make?

$4.75.

Are you selling them today?

I am. I'm in

about 200 stores now.

We just launched. Actually,

I started testing in the mall.

I sold 600 pieces by myself--

working very long hours--

at $30 to $19.99, te-testing

different price points.

How much sales have you done

in one year, the past year?

About $100,000.

Lisa, why aren't you

in a large retail store?

- Because you've gone to them,
- and they've said to you, what?

There's three box retailers

that sell 60% of the toys

in this country.

That's right.

- You and I know both know this.
- That's right.

- What did they say to you?
- What'd they say to you?

- I have not brought it
- to any mass retailers.

I've been focusing on

the boutiques for two reasons.

- Number one, I haven't had
- the capital to be able to grow

the company at that rate,

and I didn't want

to put my cart before my horse.

I wanted to make sure

we had the right product,

- the right manufacturer. - But, Lisa, why
can't you go - to a large mass retailer

with those three guys?

Because I'm undercapitalized.

I've gone, I think,

as far as I can without

the next infusion of cash.

- How much more
- inventory do you have remaining?

I have about, uh,



and I get orders every day.

Do you believe that those pieces

are gonna sell through?

They're already sold.

I have a stack of orders

- sitting on my desk
- for fourth quarter

- that I haven't even put
- in the system yet.

You know, engrained in my mind

like a laser are these numbers.

Toys--$30 billion.

- Plush--$2 billion.
- I know this market inside out.

I also know how brutal it is

to get distribution.

Lisa, if I invested

in a toy business again,

I would wake up

with nightmares.

You've done a terrific job

of presenting it,

and there's no question

in my mind

that this is a giant

distribution Jigsaw puzzle.

For me, it's not a place

I want to be in. I'm out.

Lisa, this is

where I have the issue--

when it's age-specific...

Mm-hmm.

- You know, 3 to what?
- 14.

- 14, okay.
- Mm-hmm.

- So that's--that's what
- I call a niche product.

Other than the other niche,

which is seasonal,

- this is a Christmas-time-type
- product,

so the age

and the seasonality of it

are two strikes against

the business for me.

I'm out.

- Lisa, what are you gonna do
- with the money?

Order more inventory

to handle

- the fourth quarter orders
- that I have.

Do you have those orders?

Hard copy, firm?

Yes, sitting on my desk

right now. Yes.

Lisa,

I would be

very comfortable investing...

But only $50,000,

which creates an opportunity,

but also a problem for you.

But I must have

my third share of 50%.

Barbara has made Lisa an offer,

but only for a third

of the money she needs.

Lisa must get another shark

to go in on the deal

to secure $150,000--

the full amount

she's asking for.

I have the power to do this deal

and make you filthy rich,

which would in turn,

make me richer.

Sounds good.

- I have unlimited
- manufacturing capabilities,

- so if you have orders
- up to $10 billion,

I could ship that tomorrow.

That would be awesome.

So here's what I'm offering--

I will offer you

all the manufacturing you will

ever need and distribution.

You'll handle sales.

But I would need 60%

of the company,

because you have

no more worries after that.

Now, Barbara, if you feel

you want to come in...

Am I being invited in?

Are you happy today, daymond?

Gee, I'm suspicious.

Yes, Barbara.

I'm going to invite Barbara

into my side of the deal.

Lisa has an offer

from daymond and Barbara

for $150,000,

but for 60% of her company.

Hang on, Lisa.

I think this is all crap.

I don't think they're being

as nice to you

as they think they are.

Fundamentally,

they're giving you 150 grand

for 60% of your business.

I'll make you an offer.

♪♪♪

Daymond and Barbara

have offered Lisa $150,000

for 60% of her company,

but Robert might be throwing

a wrench into the deal.

I'll make you an offer.

I'll give you $150,000 as a line

of credit against orders,

'cause that's

what you really need.

You just need cash flow.

It's the same thing

they're giving you.

And I'll give you that

for no equity in your business.

We'll work out

a standard loan rate.

If all you need is

a little bit of money

to get to the next step,

I'm happy to help you,

simply help you.

And he can go sell

his girl scout cookies.

What are we doing?

- She's a great lady.
- If she needs a helping hand,

I'm happy to be there.

The money

is not gonna solve it.

It's gonna be the shipping,

it's gonna be the billing--

well, listen--

it's gonna be--

let me talk.

Midnight, when it's lunchtime

in Taiwan and China,

and we're sleeping here,

they need customs

and clearances

and everything else.

I'm offering you everything--

the whole back office.

The value with me--

it helps her a little bit

to move forward,

but she doesn't have

to give up any equity.

The value with you is she has

to give up 60% of her business,

but she might get

more help long-term.

So I think Lisa needs

to decide.

- So this is
- the loan shark t*nk?

That's what you're doing?

Why don't we let her decide,

daymond?

I think that you're right.

If all I need is money,

that this would be

the best way to go--

a line of credit--

if I only needed money.

Um, but if I only needed

money, I'd need a lot more

than $150,000.

So I think what's in the best

interest of this company

and where--what it needs--

just put him

out of his misery.

It would be best to work

with the two of you.

Thank you.

So thank you.

Oh, thank you so much.

- I'm gonna make you rich.
- Thank you.

Thank you so much.

Thank you.

The Robin hood crap

doesn't work with me.

Yeah!

Oh!

Thank you.

- I can't help her in the way
- you can help her.

- What if you had made her
- second-guess it?

- No, you know what?
- I just needed her to be sure.

- Where is this coming from?
- Do you know her?

- I don't know her,
- but I've been where she's been.

- I just hope you're like this
- for everybody,

- because the next time
- I see something like that,

I'm gonna say, "Rob, stick your

nose in it and just be so kind."

- Ooh, I'm so scared, daymond. - Ooh!
- "I'm so kind."

I'm so relieved. This deal

is gonna change everything.

It's been so many sleepless

nights and working so hard.

- So many people in my life
- has seen how much I've put up,

um, put on the line for this,

and it all came together today.

Next into the shark t*nk

is Edwin heaven,

who believes

he has the solution

to an age-old mystery.

♪♪♪

Hello, hello, hello.

I'm Edwin heaven.

I'm the creator of throx,

the cure for the missing sock.

Throx likes to do things

in threes,

and we aim to please

in threes.

And I'm asking for $50,000

in exchange for 25% equity.

Let me ask you, what do you do

when you lose a sock?

Do you scream bloody m*rder?

Do you kick the washer/dryer?

Well, I have a solution--

throx--three socks.

One, two, three.

So when you lose one,

you still have a pair--

the cure for the missing sock.

Throx beats the competition

by a foot.

Edwin, I wonder,

is this a real product

or is this a cute gift item

that my wife is gonna buy

one time for our kids?

No, I believe

that throx has legs.

What are your sales today?

My sales today are $38,000.

For the year?

For--for the year. I've sold



I predict 80,000 units

in 2010.

Listen, Edwin, if you actually

started to take any market share

from the established

sock makers,

they could crush you like

the vampire cockroach you are

in two seconds.

You have no sales.

You have--

you don't even have .001% share

of this market.

I entered the market,

and I had to do it all myself.

Okay, if it works, and your

sales get to $10 million,

and I'm a large sock guy,

and I say, "you know,

hey, there's three socks here.

They're selling a lot."

"Get my secretary in here.

- "Get the head of production
- and marketing.

You see this? It's taking share

from us. Crush this cockroach."

Have you patented this?

You cannot patent

a package of three socks.

Right.

I am out.

I see it as a novelty product.

I can't see you ever making

money with this, so I'm out.

Edwin, I'd love to buy one

or two for Christmas

and get a smile

on someone's face,

but I don't see it as a repeat

sale, so sadly, I'm out.

You keep doing it,

but this is far, far too small

for me, as an investor,

to make any money.

For that reason, I'm out.

I'm gonna agree with Robert

that you should do this

by yourself for a while.

As an investor,

I would have to say, I'm out.

Thank you, Edwin.

Thank you very much.

All right, thank you.

The fact that the sharks

saw it as a novelty

is a bit disappointing.

Up next...

I actually come from a family

- that's got a huge background
- in the fashion industry.

- If you walk out of here
- and a bus runs you over,

you're gonna be sparkling

on the pavement.

I look both ways, always.

- The guy is the real deal.
- He's got orders. He's got--

he's the real deal

and he's a pig.

♪♪♪

My name is danon beres.

My company is

washed up Hollywood.

We manufacture designer buckles

and belts for men and women.

- Hey, guys.
- Hey-o.

What are you working on?

- My dad is a very successful
- belt designer.

- He's been in the business
- for over 30 years.

He's designed for very high-end

boutiques and celebrities.

I grew up watching my dad

design belts.

- I wanted to do the same thing
- he did,

and I decided to create

my own belt company.

Washed up Hollywood

is already successful.

- We've sold to major department
- stores and to celebrities

around the world.

I love this. I just

absolutely thing this is...

- This is cool.
- This is gonna be in

- a little bit later
- in the season.

- Washed up Hollywood
- is a family business.

- My brother and sister
- work with me.

It's very important to all of us

that we make our father proud.

I know my product's awesome.

- I know with
- the right investment,

- my company can grow
- much, much bigger.

You guys did

a really, really great job.

I have huge aspirations

- to make washed up Hollywood
- a huge business.

- If the sharks invest,
- I can guarantee

- their pants
- will never fall down.

♪♪♪

Hi, my name is danon beres.

- I'm c.E.O. Of the innovative
- fashion accessory brand

washed up Hollywood.

We're seeking an investment

of $500,000.

This is in exchange for 25%

of our emerging company.

Now our company

is most notably known

for our unique hardware buckles

and belts.

Ladies.

Thank you.

Thank you.

That's cool.

As you can see,

our belts are hot.

- They're designed for the elite,
- for the celebrity in mind.

But they're affordably priced

for everyone.

Our target market's

the 18-to 40-year-old males

and females.

Our belts have appeared

in magazines worldwide.

- I personally come from
- a strong family background

in the fashion industry.

In barely three years time,

- with my own
- small capital investments,

- we've steadily grown
- and become profitable.

Our belts have sold in over



This includes one of

- the top upscale department store
- chains in the U.S.,

- as well as a major chain
- in Canada.

- You sort of dropped some names,
- but I didn't hear them.

Out with them.

We're in parasuco jeans

in Canada.

- Okay.
- We're in nordstrom right now.

So what are your sales,

danon, overall?

In 2008, they were $435,000.

Did you make any money

on $438,000?

We're $50,000 net profit.

What's the price point--

the belt

you're wearing right now?

- The retail price point's
- from $55 to $99.

This is a $99 belt.

So the prices are good

for the quality.

You sell that belt for $100,

you have on?

Yes.

And what did you pay

to make that?

- This belt?
- It cost $40 wholesale.

How many belts have you sold

in the last 12 months?

Uh, it's about 10--

a little over 10,000.

You sold 10,000 belts

in the last year?

Yes.

Danon, didn't say your family

was involved in the business?

- You're correct.
- I actually come from a family

- that's got a huge background
- in the fashion industry.

My father, al beres,

designed belts for 35 years.

He sold to the high-end stores

and celebrities--

expensive, $1,000 belts.

- So basically, what I did when
- launching washed up Hollywood,

- I worked under his wing
- for 15 years,

- going to the trade shows,
- learning the business.

I wanted to make a product

that was at a lower price point

that could be sold

to the masses, basically.

- Who's your competition
- right now?

- We don't have
- a very strong competition

- for directly what we do.
- No one's at our price point.

- None of them really have
- the type of buckle--

the type of product that we

make, a stage-presence product.

Why--why are you better then?

You guys see the belts?

I mean, what--what do you see

- about all the belts
- that makes them different?

- What's the first thing - that catches your eyes?
- The design.

The buckle.

Who's your designer?

I'm the designer.

You're the designer,

and you're the c.E.O.?

That's pretty rare.

How much do you have

invested into this company?

I have over 120,000

of my own dollars invested in.

You're saying your company

is worth $2 million,

because you're asking

for $500,000...

Correct.

For 25%.

- We have over $150,000
- in assets.

Our sales

have been growing rapidly.

I like the product.

- I like the product.
- I like the revenue stream.

I think he's growing.

The only thing I don't like is,

I don't like the value.

It's a $2-million valuation.

You've got something

you've created

- that's gone
- from zero to $400,000.

But there's no chance

it's worth 2 million bucks.

I give you the $500,000,

how do I get my money back?

I think we can build our company

into a $32-million company

in five years.

I love the arrogance.

I love the confidence.

Apparel companies

are expl*sive.

I hate your valuation.

The guy is the real deal.

He's got orders. He's got--

- he's the real deal
- and he's a pig.

- What do you do
- with a guy like this?

- I think
- he's just playing with us.

Any second now,

he's gonna say...

- "Just kidding. Just kidding."
- "I was just joking a--"

- "I'm really worth..." - And give us
- the real valuation.

"$650,000.

Let's work together."

Is that what he said?

You think

we're worth $650,000?

Yeah.

I don't believe so.

Our sales are already--

you're worth--

our sales are approaching--

you're worth one and a half

times sales right now.

Look, you're

a very interesting character--

a c.E.O./designer.

Now there's a little bit

of a risk there.

- If you walk out of here
- and a bus runs you over,

- you're gonna be sparkling
- on the pavement with that belt.

That's the problem.

I look both ways, always.

Look, danon,

here's the reality--

- I think the business is probably
- worth $600,000 to $700,000.

If you wanted 25%,

I'd give you $100,000, $200,000.

But I can't give you $500,000,

'cause I'd have to own you

and every belt buckle

that you've ever made.

And all the ones you're going to

make for the next four years.

How frustrating you are.

You've got a real business,

but you're a pig.

You're greedy.

You're not leaving anything

for me to wet my beak

with at all.

Danon is seeking $500,000

for 25% of his company.

He must get the full amount

he's asking for

in order to secure a deal.

What does

the clothing guy say?

Is this a real business

or not?

That price is outrageous.

I do like the product,

but there's nothing different

from the product.

I can't tell that's his brand

- when it's sparkling
- and walking by on somebody.

As well as, these are buckles.

- Buckles are hidden under
- your shirt most of the time.

- And I just don't believe that
- he's sold that many units

- and did a half a million dollars
- in this kind of market.

- No, I can back that up.
- Of course.

- Wait a minute.
- I called him a pig,

- and you called him a liar,
- so he's a lying pig.

Yes, but a talented

lying pig.

What do we do with this guy?

♪♪♪

Danon is seeking $500,000

for 25% of the company.

He must secure the full amount

he's asking for

or he will walk away

with nothing.

- The sharks are interested
- in the business,

but they've hit a wall

in the negotiation

because he's valued

his company too high.

What do we do with this guy?

You have to

throw him out

because he was greedy

setting the price.

- Daymond, you've been
- in the fashion business.

You've seen how quickly it can

go from zero to a crazy number.

So I don't see

why this couldn't--

- because we're valuing you
- on today

and not the crazy number.

That's only--

danon, what you're

asking for is gambling.

There's a difference between

investing and gambling.

- Gambling is,
- you throw your money down,

- and maybe it rides,
- maybe you lose it.

Investing is, you take

the value of the business today,

add some multiple

for the future

and make a decision.

Why can't we have some upside?

We're taking all the risk.

- Well, you have no upside - at $500,000.
- That's my point.

- That's my point. - You're not giving us
- any upside.

- You're just taking our money
- and screwing us.

We're paying as if you were

doing $2 million in sales,

and you're doing $400,000.

It's crazy.

But the--

- look, there's--
- there's nowhere to go here

because there's no chance

I'm giving you $500,000.

I'd need 112%.

We need $500,000, though,

to take us to the level

- we want to be at.
- And I believe that our company

is worth $2 million. One of the

top denim brands in the world

- just started working with us
- on producing

some private-label products.

We're in the initial phases

of designing. It would increase

our business fivefold.

- It's an early-stage thing. - Danon, do
you understand, - on a private-label deal,

it doesn't extend your brand,

washed up Hollywood, at all?

That business, to me, is worth

less than building this brand,

washed up Hollywood, up.

Danon, I can't give you

$500,000 for anything...

That isn't

more than you own today.

I--it's crazy.

Big mistake

with the valuation.

I'm out.

I understand.

The numbers don't work for me,

and--and the risk doesn't

work for me, really.

- I'm--I'm gonna say,
- I'm out.

If you had come in here

with that right number,

- you would have with you,
- right now, the right investors.

It's really a shame. So I'm

so sad to say, I'm out.

You know, I've gotta say...

You've wasted

your own time today,

putting a crazy number on it.

That's become very clear to you.

- I think you know that now.
- That was a mistake.

- But worse?
- You've wasted my time.

I'm out.

You remind me of me

when I started.

You are confident.

- You're--you're running
- the company.

You're designing it yourself.

- But you're asking for just,
- something that we can't do,

and that's why we're mad.

You worked so hard to get here,

and you worked so hard

to destroy your opportunity,

just by that number.

Because of the number,

I have to be out.

Okay.

Yeah, we're all out.

Thank you.

We're done.

Thank you.

That's it.

♪♪♪

The sharks couldn't see

the big picture.

I don't regret going in there

asking for the amount

we asked for.

- I think the sharks
- definitely lost out today.

- I think they missed it today.
- They missed a big opportunity.

I like the guy.

He's a pig, though.

There's no way that company

is worth $2 million.

Not a chance.

All right. He's gone.

He's dead. He's vapor.

- I'll never think of him again,
- even when I look at my belt.

But you have a belt buckle.

I know, from a dead man.

Is it possible

that larger-size women

don't care about fashion

as much?

You are really ruthless.

You are really right.

I... don't know that much

about the beverage industry.

Ooh.

That's not something

you should've just said to me.

- Are you cutting him a check?
- I am gonna write you a check.

No!

Are you crazy?

Give me the money.

You must be out of your mind.

Don't do it.

Don't do it.

I'll give you $20,000

for therapy.

Oh, my. My, my, my.
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