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01x01 - The Magic That Started Everything

Episode transcripts for the TV show, "Witch Hat Atelier". Aired: April 6, 2026 – present.*
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Coco is the kind and daydreaming daughter of a dressmaker who aspires to become a witch, but because only innate magical users can practice and use magic, she has to give up on her dream.

01x01 - The Magic That Started Everything

Post by bunniefuu »

Is an athlete an athlete
from the day they are born?

What about an astronaut or an idol?

You can't know what you'll be at birth.

Then... what about witches?

Oh. Sorry for the mess.

I'm just about finished with my laundry.

It'll go back to normal soon.

This spring is touched by magic!

It's beautiful every time I see it.

Magic is so amazing!

The world brims with magic,
an essential and handy miracle.

But how it works is unknown.

Witches are the only ones
who can cast spells,

and ordinary people can
only be blessed with it.

Not everyone can become a witch.

Must be nice being born a witch.

O sheets, O sheets...

I command you to turn
into a flying cloak!

Oh! Wait!

That's not what I meant by "flying"!

It's a Pegasus Carriage!

I've never seen one land before!

Mom! There's a Pegasus Carriage outside!

Mom!

Mom!

I'm sorry! I didn't know you were there.

It's okay. It's on me
for standing by the door.

Oh, my. I can't believe it!

Look! Who'd have thought this place
would have something like this?

Oh, but isn't wood-sorrel
embroidery a bit dated?

You won't believe what I found!
This is Harrian lace.

Oh, amazing! It sold out
in no time in the castle town.

We were right to travel
all this way by Pegasus Carriage.

They're the people who came
in the Pegasus Carriage!

Oh, no. I'm not with them.

Excuse me. Do you have
any more lace like this?

Yes, certainly!

Look, this one's so cute, too!

Coco, don't just stand there.
Help out!

How about this one?

Sir, what can we help you with?

I'm looking for some smoke-colored fabric.

But I can come back later if you're busy.

I can take care of the cutting for you.

You can?

- She's got a good handle on it.

- It's lovely!

- Wow.

Can I go see the Pegasus
Carriage after I'm done?

Say what?

There's a Pegasus Carriage outside!

A Pegasus Carriage?

You'd better not be thinking of
messing with the customers' things.

Don't worry. I'm just gonna look!

I won't say I want to be a witch anymore.

If you finish up early, sure.

Yes!

Thank you for waiting.
What are the measurements?

Oh, I wrote it down.

Thank you.

Wow.

You've got great concentration.
And you've got steady hands.

No hesitation in the line, clean cut...

and such a careful, precise finish.

I had no idea this village had
such a skilled craftsman.

This is real magic.

N-N-N-N-N-N-N-No!
It's nothing like that at all!

Magic is way more mysterious and sparkly!

It's valuable and really pretty.

And it's something that's more... more...

Something truly p-precious.

What am I saying?

You really like magic, don't you?

Mind if I ask why you like it so much?

When I was little,
I went to a festival at the castle,

and I met a witch wearing a mask.

You there.

Would you like to buy
a magic picture book?

Magic?

I love picture books, but what's magic?

Magic is a miracle
that makes this world vibrant.

A Pegasus Carriage
that soars through the vast sky,

an everlasting spring
that preserves crystal-clear waters...

Even the cobblestones beneath your feet

lighting up as you walk—it's all magic.

So pwetty!

I like magic!

It comes with a free wand, too.

And you ended up buying that?

But you said you wanted
the roasted strawberries.

When I followed a butterfly,
there was a person with a pointed hat.

You already told me that.

So it's a magical picture book!
With a wand!

Okay, then. Let's head home, Coco.

It's getting late.

Mommy!

When I grow up, I'm gonna be a witch
that makes our world vibrant!

You can't.

Why not?

Listen, Coco.

You can't become a witch unless
you're born with magical powers.

Ordinary people don't have
what it takes to be a witch.

Now, let's go home.

But look!

The ground shines
every time I take a step!

If the ground shines all the way home,

then maybe you'll be
able to use magic, too.

Since then, I've sort of
grown fond of watching magic.

I can't let go of my dream
of becoming a witch.

Could you tell me a little more about—

What was that?

Coco?

Hey, now, settle down.

There, there.

Look what you've done. Sheesh.

Shut up... Ow.

Are you guys all right?

Coco.

What happened?

We didn't do anything.
It fell apart on its own.

Liar! You crawled underneath it!

You snitch!

He hit his head, and it fell over.

Oh, my! How awful!

Look what you've done
to our Pegasus Carriage!

It was our father's.

I'm terribly sorry for the awful
trouble they've caused you!

A-Apologizing won't change anything.

We can't go back home without a carriage!

Oh, my... What should we do?

Pardon me.

Would you like me to fix it?

From what I can see,
the damage isn't too bad.

And who are you supposed to be?

My apologies. It would help
if I had my signature hat on.

My name is Qifrey. I am a witch.

The pointed hat.

So you can fix our carriage?

Absolutely.

You're a lifesaver, Mr. Witch.

It's not a big deal.

I'll just reapply the spell
to the carriage's floorboard.

We'd love to ask for your help!

At your service.

However, doing it outdoors
might be a bit—

Y-Y-You can use our workshop!

Hey, Coco!

Come on, Mom!

I mean...

He's a real witch.

This might be my chance

to see the exact moment
of a spell being cast.

Will you keep watch outside

and make sure no one looks
in while I'm casting the spell?

No matter what happens,
don't let anyone come inside.

Understood?

Life isn't that easy, huh?

But why can't we watch how it's done?

Magic is all over the world,

yet we don't know how it's cast.

Witches are the only ones
who know the secret.

The secret...

Huh?

Whoa, it's slippery!

Hey! What do you think you're doing?

She found us!

She's nothing. We're fine.

Can we see the room from here?

Wait for me!

Lower your voice!

Move over!

Bleh, no fun.

Seriously, man.

What's going on?!

I really shouldn't!

But I really wanna see it!

But I shouldn't!

He's drawing...

He's drawing magic with a pen?

Then... that wasn't a wand...

Spells aren't something you cast...

but something you draw!

That should do.

Coco, I'm done.

Coco?

Thank you for your hard work.

Uh-huh...

I'm a bit relieved, you know.

You love magic so much,

so I thought you'd say you
wanted to go with that witch.

I lost your father to illness.

So if you left me too, I'd...

I won't! I won't leave you
by yourself, Mom!

Thanks. You're such a sweet girl, Coco.

Goodnight.

Goodnight.

Oh, Coco.

Never mind. Sweet dreams.

You, too.

I thought you'd say you
wanted to go with that witch.

The patterns drawn all over
the magic picture book.

The wand wasn't just a bonus
that came with the book.

The pen itself was the magic wand!

Sorry, Mom... I won't go anywhere.

Just let me try it out.

Huh?

Bummer, nothing's happening.

Yeah, it couldn't be that easy.

It sparkled! I actually used magic!

Wow, magic! I used magic! Real magic!

It worked! Oh my gosh!

So magic is something you draw.

But I wasn't supposed to see it.
Will he get mad if he finds out?

Ugh...

But let's draw one more. Just one more...

A picture book... A picture book, huh?

It bugs me.

Could it be?!

Wow! That one was a fire spell!

No, stop burning!

Phew, that was close.

But...

I think I'm starting
to get the hang of it.

Bigger ones are stronger
than smaller ones.

And neatly drawn ones
last longer than sloppy ones.

But drawing it big and neat is so hard.

That man made it look so easy.

I know!

Just as I thought.

I can draw it neatly
by tracing over the example.

There!

You drew magic, didn't you?!

What did you draw?!
What kind of spell did you draw?!

I don't know. I just traced the pattern
that was in the picture book.

Coco?

Mom!

Coco?!

Run!

Mom... No...

Mom! Mom! Mom!

- Mom!

- This is... forbidden magic!

No! Let go of me!

- Let go! Let go!

- No! You'll get caught up in it, too!

I have to save my mom!

It's no use! It's a spell!

And an evil one—

sh**t!

Coco!

Mom!

No!

I'm sorry... I didn't know...

Of course you didn't.

It was kept a secret so
nothing like this would happen.

A special ink and a set of Casting Seals.

That's all anyone needs to use magic.

It's the One Great Rule of witches.

And now that you've found out,
I must erase your memories.

Please don't!

If I forget everything,
who will save my mom?!

It's very unfortunate.

I don't remember what
kind of magic I drew,

but I know what was written
in the picture book by heart!

And if I forget that, my mom is...

The picture book?

That's right.

If that picture book belonged to them,
I'll be losing track of their whereabouts!

I'll have no way to trace them
if I erase her memory!

You remember the book by heart, correct?

And which page you copied?

Oh! If we can find the same book,
we can find the Casting Seal I drew.

Can we save my mom if we find
which Casting Seal it was?

There's still...

a chance.

Mr. Qifrey!

Please don't erase my memories!
I'll do anything to save my mom!

Can you keep the secret?

I can!

Are you willing to learn?

Learn... What?

Once you know the truth,
it can't be undone.

In that case, you must become
one of those who know the secret.

That is the only way for you
to keep your memories.

Coco.

From now on,

you are going to become a witch.