01x11 - Episode 11

[bunniefuu]

MY BIAS, MY BOSS

I don't want her
to misunderstand me anymore.

We're almost there.

I don't think anyone has caught on

to what we've been up to yet.

I'm going to tell
Ms. Da-reum the truth.

Pull yourself together, Mr. Kang.

The company's at stake here.

- Ms. Da-reum.
- What are you two doing here?

We were discussing work.

You haven't clocked out yet,
Ms. Da-reum.

I'm sorry for interrupting.

Ms. Da-reum.

Ms. Da-reum.

Ms. Da-reum.

We need to talk.

- It's not what it looks like.
- Then what is it?

I'll explain it all
as soon as this wraps up, so...

You mean later?

I don't want
this kind of relationship.

I can't...

do this anymore.

Ms. Da-reum.

Isn't this what you wanted?

You met up with her

because you wanted a shot with her.

Not today.

It wasn't about that.

Before I...

even liked her,
she was a fan I truly care about.

What have I done?

I can't watch her suffer anymore.

Let's end this.

I didn't even get to do anything.

Ha-gi wouldn't give me a chance.

Kang Ha-gi.

Ha-gi...

I used Jeong-yeon

to drive a wedge
between you and Da-reum.

I'm sorry.

No.

It has nothing to do with you.

This is all on me.

Ha-gi.

APPELLO

EPISODE 11

- Da-reum, let's go together.
- Sure.

You don't look so well. Are you okay?

I'm fine.

You must be nervous, right?

I'm nervous as well.

But I have a feeling
things will go great today.

My gut feeling says so.

Scarcity... Scar...

Darn, why is this so hard to say?

Scarcity.

- Something I want because I can't...
- Hello.

- Mr. Choi isn't picking up, either.
- This is driving me insane.

Am I seriously doing
the presentation alone?

Why are neither of them
answering their phones?

This is bad. What should we do?

- Jeez.
- Okay, calm down.

Let's head out first,
or we're going to be late.

Okay, good idea. Let's go!

- We can't be late.
- Let's go.

Everyone, get ready. Let's go.

- Goodness.
- Come on.

Man, this is an absolute disaster.

HAN CUSTOMER PROFILING STRATEGY PITCH
APPELLO

Hello.

Well, we...

- Welcome.
- Hello.

- Have you been well?
- Of course.

I've been very busy, thanks to you.

I'll see you later.

The pitch to select HAN's partner
will begin shortly.

Today's presentations
will be sent to our HQ in Paris

for the board's final review.

Based on the draw

SE: ON will go first.

HAN CUSTOMER PROFILING STRATEGY PITCH

SE: ON AND HAN

How does SE: ON define
HAN's target customer?

SCARCITY: SOMETHING I WANT
BECAUSE I CAN'T HAVE IT

They're driven by scarcity.

- Wait.
- What?

SCARCITY: SOMETHING I WANT
BECAUSE I CAN'T HAVE IT

If anyone can buy it

- it's over.
- It's the same, down to every word.

- What the heck? Was our file leaked?
- We believe

- I think it got leaked. Oh, no...
- HAN must be a brand

- This is...
- that chooses

its customers,
not the other way around.

With this in mind

SE: ON has already secured
a showroom for HAN

on Korea's most exclusive
luxury street.

With top stars
locked in as ambassadors

we've finalized
a flawless launch strategy.

HAN LAUNCH STRATEGY BY APPELLO

Oh, this is crazy.

Is Appello ready?

- Well...
- What do we do?

Now what?

Seriously, what do we do?
Do we just run the same pitch?

We're going to look like
we copied their pitch.

One moment, please.

If you choose not to present,
we'll assume you're withdrawing

- and move on.
- No.

- We'll present. I'm going up.
- Sit down first.

- Hold on.
- We have to do this.

- Wait. We need to have a quick...
- Sit down.

Gosh. One moment, please.

- Sit down first.
- Sit.

No, we need to hurry...

Wait. Let's go to the meeting room.

Mr. Kang?

Put this on the screen.

What is this?

Our real pitch.

My apologies for the delay.

I'm Kang Ha-gi

the CEO of Appello.

HAN CUSTOMER PROFILING FINAL

I'll begin the pitch.

We believe HAN's target customers

do not follow trends.

They set their own standards.

THEY CURATE THEIR OWN TASTE

They are individuals
with a distinct taste.

When buying clothes

they focus more
on curating their own tastes.

WHY BUKCHON STREET?

How did you narrow down
to these locations?

HAN's CEO seemed to prefer places
that attract people

with distinct tastes
rather than whatever was trending.

BUKCHON, SAINT-GERMAIN, AND HAN

People with distinct tastes.

THEY CURATE THEIR OWN TASTE

Those who build their own style
and stick to it.

That's exactly where

Appello's profiling began.

Those individuals can always tell.

They recognize a brand

that stays true to its identity
and quietly builds its own aesthetic.

What the heck?

To us, HAN isn't a brand
you crave for its scarcity

but one that truly understands
your taste.

CONSISTENT IDENTITY,
CULTIVATED TASTE, TIMELESSNESS

An employee...

once told me...

that fashion...

Oh, wow.

I had a thought that fashion brands
and K-pop idol groups are similar.

They show their presence on the stage

bring thrills to people
with their visuals

and above all, they're loved
by their fans for a very long time.

That fashion

turns people into fans...

she said.

That once
something makes your heart race

it stays with you for a long time.

That's why we see HAN's customers...

not as consumers...

but as lifelong fans.

HAN is ready for those fans.

And Appello is here

to help create the lasting value...

they will remember.

The contrasting perspectives
from both companies

were very interesting.

We'll make our final decision

on the Korean partner
after our board meeting in Paris.

Go.

Thank goodness.

All right. We did a great job too.

We pulled this off together.
Let's give ourselves a hand!

We're not quite done yet.
We still have a lot to do.

- Let's go back to the office.
- Okay.

Hey, you piece of trash!

What the heck is your game?

Are you playing both sides?

Do you have any idea how much money
we poured into this?

How are you going to fix this, jerk?

What happened?

I'm sorry
I couldn't tell you earlier.

Was it

Mr. Choi who...

Are you okay?

Not now.

Let's talk later.

Ms. Da-reum.

I talked Ha-gi into it.

I told him he had to keep it

a secret from everyone at Appello,
including you.

People on the inside are quick
to notice when they're suspected.

I told you, right?

I was once betrayed
by my own best friend.

That was SE.

It must be hard on Mr. Kang
to go through a similar situation.

I heard Mr. Choi

was like family to him.

I'm worried.

It feels like Ha-gi has lost
everyone around him.

Just out of curiosity,
has Mr. Kang ever done this before?

This is a first
in the entire history of Appello.

- Goodness.
- What's going on?

Hi, Da-reum.

Mr. Kang didn't come to work today.

He didn't even say a word.
I wonder what's going on.

He never once missed work,
rain or shine

or even when he was sick.

Even Mr. Choi
didn't come to work either.

What's going on?

KANG HA-GI

CEO KANG HA-GI OF APPELLO

The number is not available.
You'll be directed to...

- Guys, no running.
- Don't you love his place?

- This isn't our place!
- It's okay.

Hey! No!

- Uncle Ha-gi...
- Uncle Ha-gi...

Go ahead.

Ha-gi.

I handed in my resignation.
Process it smoothly.

Tell me. Since when?

I mean, why...

Why did you do it?

Did SE promise
to poach you or something?

Why on earth did you do it?

I had no other choice!

I was drowning in debt
after my business went under

but I still had a family to feed.

I'm sorry, but I needed the money.

- I needed cash to pay off my loans.
- I could've helped you!

Man, you...

How pathetic do you want me to be?

Do you think it was easy for me
to swallow my pride

and work under someone

I once hired as a rookie?

You kept growing
while I kept shrinking.

Do you even know how miserable I was
working next to you every day?

Do you mean that?

You and me...

Our years together...

Is it really worth that little?

Maybe you were just delusional.

I regret

not handing the rest over.

I should've played
the proper villain.

What's gotten into you?

I couldn't even reach you.

Pour it. I'll down it again anyway.

Seong-wook said...

he needed money.

He said it was miserable
to be with me.

How could I have been so blind
until it was too late?

I always fail to notice
the people around me...

falling apart.

It was the same with my mom.

I'm home.

Mom?

Mom...

My dad left home...

and never came back.

I thought

things would get better with time.

That she'd be okay

because she had me.

But I was wrong.

Mom.

Mom!

I was completely useless.

Why aren't you watching
where you're going?

Why did you cross the road
without checking the traffic light?

I'm always too late.

I end up driving everyone away.

How is any of that your fault?

They were hurting so much...

and I failed to see it.

I don't think I deserve
to have anyone by my side.

At first

I thought you were so cold.

But now, I know.

You aren't cold.

You're just terrified.

Terrified of losing people again.

Terrified of being too late.

When things get tough,
it's okay to admit it.

It's okay to let yourself
fall apart sometimes.

I'll stay by your side to the end.

If I mean anything to you...

don't let me go this time.

Hi, Mi-mi. Have you been busy lately?

How about we go for a drive
this weekend? Are you in?

Did I get dumped?

I thought we really clicked that day.

To find myself

Lost in childhood dreams

I'll go away

Beyond the blue sky

Jeez.

Goodness.

Leaving someone on read
has its limits.

If you play hard to get,
you'll end up getting played.

This is how I keep them
thinking about me all day.

It reels them in even faster.

Reel him in? Oh, please.

You're the one who got reeled in.

I'm not into guys
who give up this easily anyway.

If it's bothering you that much

text him first.

Me?

Why would I do that?

You treat relationships like a game.

No wonder you're single.

QUICK DELIVERY

Do you know why you guys are hooked
like helpless fish caught in her net?

It's the impatience.

Your desperation.

Right, the impatience...

I'm too desperate.

My impatience.

Right when you're ready to give up

she'll toss you
another crumb with a text message.

What are you up to?

MI-MI

That's when you stop!

Don't even open it. Don't reply.

- Why not?
- Treat her exactly the same way.

The same way?

Goodness.

Gosh, what do I do?

My beloved Appello family.

A lot has been going on
at our company lately.

I'm sure most of you have guessed

but we are

- in a crisis right now.
- What crisis?

With both our CEO
and our Planning Team Manager absent

who are we supposed to rely on?

In times like these,
we must stick together.

We must protect the Appello we love.

So who do we need right now?

From here on out,
bring all important matters to me.

For anything important,
you can rely on me.

If you have any...

Hello, Mr. Kang.

You're here, Mr. Kang.

- Thanks, but I'm here now.
- Why...

I'm glad you're here.

Shall we all get to work?

- Yes!
- Yes!

I meant well.

HAN'S OFFICIAL KOREAN PARTNER

APPELLO WAS CHOSEN
AS HAN'S OFFICIAL PARTNER IN KOREA

We got it.

No way!

Check your email!

- Did you see the notice?
- Yes!

Did we get it?

Great job, everyone.

Congratulations.

HAN'S OFFICIAL KOREAN PARTNER

HAN, FASHION'S HOTTEST ISSUE

SIGNS MOU
WITH THEIR KOREAN PARTNER, APPELLO

SE: ON, GREAT LOSS
ON UPFRONT INVESTMENT

FAILED TO WIN OVER HAN,
SE CORP. MIGHT LOSE BILLIONS

SE: ON USERS, MASSIVE EXODUS

Kim Han-cheol!

SE CORPORATION

Do you know how much we lost
because of you?

- I'm sorry, sir.
- Whatever.

I won't renew your contract.

- Sir.
- Jeez.

I hope we get on well together,
Mr. Kang, my Korean business partner.

Thanks, Jeong-yeon.

You helped a great deal.

Director Kim's career is over.

Our joint operation
worked pretty well, right?

Yes.

- Are you going back to France?
- Yes.

I'll prepare the launch
as soon as I get back.

I'm serious about the Korean market.

I'll work hard
so everything works out smoothly.

Can you send
one of your staff to France?

Sure.

By the way

I still don't get it.

Why did SE Corporation
copy the fake presentation?

You said you gave Mr. Choi
the actual proposal.

I have no idea.

I'd like to know too.

Ms. Han.

Can you spare me some time?

NOT A CUSTOMER BUT A FAN
TASTEFUL SPACES IN KOREA

When did you prepare all this?

I threw together some ideas I had
while working on the proposal.

These aren't just some ideas
thrown together.

I'm a huge fan of your brand,
so I did it out of admiration.

I also felt bad keeping you in check.

- Do you have plans for today?
- Me? No.

Then have dinner with me.

I should pay you back.

What food do you prefer?

I eat pretty much anything.
What about you?

- Korean cuisine.
- Korean cuisine...

Would you like to try a place
I recommend?

- It's hot.
- Thanks.

They're all dishes my mom sent.

She's an incredible cook.

I'll enjoy this.

I've been craving a home-cooked meal.

You don't have family here, do you?

In my senior year of high school

I went abroad to study alone
because my mom remarried.

I didn't want to live
with my stepdad.

We don't keep in touch now.

Being alone must've been tough.

But I didn't struggle
financially, though.

- Thanks for the meal.
- I hope you like it.

- It's good.
- Isn't it?

Please enjoy.

It's tasty.

At first, my only goal
was to become the best employee.

Once I got started,
I found myself trying to find my way.

It'll become clearer with time.

You said last time

that after your first brand failed,
you clearly saw what you could do.

That stayed with me for a long time.

I plan to try whatever I can
and make failures too.

That's a great idea.

I can see why Ha-gi chose you.

You're comforting
like a home-cooked meal.

And warm too.

I am?

Ha-gi's a great guy for seeing that.

Enough that I want to steal him.

Sorry?

So keep him close.

You scared me.

Mom.

You liked this coffee brand.

For my sake...

will you come and have a sip?

I got your favorite.

Why didn't you call ahead?

I was passing by and thought of you.

Let's go inside. I'm starving.

It's the anniversary
of my mom's passing.

This is your first time, right?

You're such a jerk.

Have you been doing this alone
without a word to me?

I had no idea...

how much you suffered after I left.

Sorry for keeping it from you.

I guess...

I wasn't ready to face it myself.

But thanks to Ms. Da-reum

I've changed my mind.

I've decided to protect what's mine.

Everyone else has gone.

But I really don't want to lose...

both you and Ms. Da-reum.

I hate myself.

I'm nothing compared to you.

You two

mean a lot to me too.

So...

Make Da-reum happy.

You'd better call me
for next year's anniversary.

- I feel left out.
- Okay.

This is the contract
to Director Park's film.

Congratulations, Chan.

ACTOR: LEE CHAN

Whatever choice you make,
I want you to do

what your heart tells you to do.

Something for yourself.

TEO

We've been practicing together.

Drop by if you'd like to see us.

I guess I'm not over it.

Not yet.

Chan.

Thanks a lot.

I didn't think you'd actually visit.

Why are you here? To cheer us on?

There's still something
I'd like to do.

- Are we your sentimental backdrop?
- Don't.

What could you still want
when you were the first to leave?

We never waited for you.

Then why did you leave
my part vacant?

I get that you resent me.

But

I'm done running away.

I know I'm asking a lot from you

but one more time...

Why don't we try again together

just one more time?

Together?

Let's start again together.

Chan.

Okay?

Come on.

Darn it.

Jeez.

Why did you cancel my membership
when I still had classes left?

You make me feel uncomfortable.

- How so?
- You just do.

I don't want to waste my energy.

Let's call it quits, then.

I'm done playing hard to get.

I'm capable and competent,
and I'm a good kisser.

- I'm pretty good at it.
- What are you on about?

I'll call when I want
and come to see you when I want.

You win.

I lost.

You should quit playing games
and do the same.

Sorry?

What do you mean?

Let's date.

Don't you miss the other D.N.X guys?

Would they miss me?

I wouldn't know.

Can I help you?

- I brought your food.
- I see.

Can you leave it over there?

Sure.

What about Roy's part?

- Let's forget about it.
- He might come back.

How?

We don't even know
if he's dead or alive.

He can't be dead.

What if we look for him?

You feel like

you shouldn't meet the members,
even though you miss them, right?

Is it because you feel bad?

I ruined everything.

That would be too shameless.

Then go and show them how you feel.

You can show
that you feel embarrassed

or you could even cry.

Why decide on your own?

You don't know
if they'll curse you out

or yell or take you back.

I'm afraid.

Do you know why I started deliveries
just to track you down?

The thought of never seeing you again
and regretting it...

was far scarier than the thought

of getting disappointed
after meeting you.

Your members might feel the same.

They might hate you
but still miss you.

If you really feel bad

stop hiding

and give the guys
a chance to hate you.

I could cook better
if I had cookbooks.

- Shall I buy you a few?
- No, thanks.

MAGAZINE

Wait.

It's Ms. Han.

I guess she gave an interview
while she was here.

- Shall we go?
- Hold on. Let me read a bit more.

HAN AND HER QUESTIONS

A NEW ENVIRONMENT
BRINGS NEW QUESTIONS

THEY MADE ME STRONGER, FIRMER,
AND HELPED ME GROW

Shall we go to the seaside
to watch the sun rise?

I'd like that. Where would we go?

We should go to the East Sea.

Will we be
spending the night together?

I guess so?

A two-day trip?

I really just want to see
the sunrise.

I'll think about it.

Okay.

You should get inside.

Okay.

It's late. You should go.

Okay.

- I'll go.
- Okay.

- I should go.
- Yes.

Mr. Kang.

- Yes?
- My place

might not have cats

but there's something interesting.

Would you like to see it?

Something interesting?

What could it be?

I'm nervous now.

Let's see.

Try not to be too shocked.

- Why show me this?
- What?

You said your underwear was in here.

So why...

Ta-da.

I LOVE LEE CHAN

What is...

What is all this?

ALWAYS ON CHAN'S SIDE
FOREVER LEE CHAN

It's a record of my 12 years

as a fan.

I didn't want to hide it anymore.

I wanted to show you
that this is who I am

and the part of me that loves you

is also a part of who I am.

That's a weight off my shoulders.

I can sleep at night at last.

Gosh.

What is it?

You came clean first,
so I told you my secret too.

I'm jealous, to be honest.

I'll cut back on it now.

I know he gave you
the will and energy to live.

I should thank Chan.

He brought us together.

Does that mean my bias

is you now?

- I'm heavy.
- Not at all.

I used to have an olive lemon shot
and Greek yogurt for breakfast.

I quit that diet.

Why?

Cutting down on carbs
left me with no energy.

Eat as much as you want.

You weigh too little.

Stop staring at me.
It's embarrassing.

What were you thinking about?

Will you stop it?

It's not the first time
we've slept together.

What are you talking about?

When did we ever...

After the welcome dinner.

In my office.

I tried to stay up all night,
but ended up falling asleep.

No wonder.

It all felt a bit familiar.

I really had no idea then

that this would happen.

HAN AND HER QUESTIONS

A NEW ENVIRONMENT
BRINGS NEW QUESTIONS

THEY MADE ME STRONGER, FIRMER,
AND HELPED ME GROW

ANY ADVICE FOR YOUNGER DESIGNERS
OR THOSE FINDING THEIR WAY?

DON'T TRY TOO HARD TO CHANGE YOURSELF
CHANGE WHERE YOU ARE

Mr. Kang.

Yes?

How about

I apply to work in Paris?

MY BIAS, MY BOSS

I know it's a great opportunity
for Ms. Da-reum.

But I want her to stay.

Long-distance relationships
never work out.

- Hey!
- My goodness!

People there greet each other
with a kiss on the cheek.

- One.
- Two.

- Three.
- Four.

- Five.
- Let's go!

Come back, Roy.

Let's stop running away.

Instead of cheering you on

I hated myself for feeling so petty.

It felt like it was about me.

You may be saying it to your fans

but it's what I wanted to say to you.

You won't let go

just because I'm leaving, will you?