Square, The (2017)

[bunniefuu]

Are you awake?

- Christian?

- What?

Do you need anything?

It's time for the next one.

- What?

- It's time for your next interview.

- Yeah.

- Do you need a few minutes?

- A glass of water?

- Just give me a couple of minutes.

- Okay. See you in Gallery One.

- Right.

We need a soundcheck.

So, what did you have for breakfast?

I had some bread, cheese

and cornflakes.

- An egg.

- I'll just...

Some juice, coffee.

Are we all set?

I need a hand over here...

The Square is a sanctuary

of trust and caring.

Within its boundaries, we all share

equal rights and obligations.

Do you want to save a human life?

- Do you want to save a human life?

- Not right now.

Do you want to save a human life?

Do you want to save a human life?

- Do you want to save a human life?

- Sorry?

Help!

Help!

Help!!

Help!!!

You have to help me,

he's going to k*ll me!

- Hey, calm down.

- He's going to k*ll me. Help! Please!

- What's the matter?

- Help me, he's going to k*ll me!

Get a grip on yourself!

- He's going to k*ll you too!

- Calm down! Shut up!

- Hey, back me up here!

- But I don't...

- Okay, what's going on?

- Someone's howling over there.

- I can't see anyone.

- He's going to k*ll us!

- Would you calm down!

- He's going to k*ll us!

- No, no...!

- No, don't...

- What the hell?!

- Cool the f*ck down!

- I wasn't going after you guys!

- What the hell?

Have a nice day, guys.

- Bloody idiot!

- What a bloody idiot!

- Bloody idiot!

- What the hell just happened?

That was insane...

What a f*cking idiot! Jesus...

- Are you okay?

- Yeah.

- Is your heart pounding?

- Yeah.

My heart's like...

- Good thinking, getting me in on it.

- I just reacted.

Asking for help,

that was really smart.

- I was scared, how about you?

- Well...

- Right...

- Yeah, all right.

- Take care!

- Have a nice day.

Excuse me, may I please borrow

your phone?

Could you please help me?

Could I please borrow your phone?

I just need some help.

Have you seen any of his work before?

No.

This is what "The Square" looks like.

Right.

And the exhibition will open

on September 15.

That's right.

I've booked the usual billboards,

and ad space in two

of the major daily newspapers.

Okay.

- So, we've done some prep already.

- Right. You see...

Listen, this is a very nice project

that raises important issues.

But, from a communications point

of view,

the values are too general.

We need to talk about the difference

- between art and marketing.

- I totally agree.

For every new project, we need

to assess how newsworthy it is.

What makes this exhibition stand out?

Does it involve any controversy?

Can we tie it to trends

or current events?

If not, you're stuck

with the billboards.

That makes it hard to generate

any international attention.

Then you'll only reach

the usual "culture vultures".

To get journalists to write about it,

you need some controversy.

Only this project doesn't really have

much of an edge.

As a journalist, I want

to create my own standpoint.

Like most people, I want to express

an opinion that isn't just consensus.

I'd never post a Facebook status like

"Daniel wants peace on Earth."

- So...

- Hang on.

There's more to this exhibition

than a Facebook update.

Of course.

Its strength lies in its simplicity.

That's what we should communicate.

Definitely, just let me read this.

"The Square is a sanctuary

of trust and caring.

Within its boundaries, we all share

equal rights and obligations."

No one would disagree with that.

So why should I, as a journalist,

care?

Well... You dropped this.

My point is, that this isn't

about the statement.

What's important is...

what this square activates

in its audience.

- We understand.

- That's what we want to communicate.

May I clarify something?

The guys aren't disputing

the legitimacy of the project.

As long as we agree on the content.

And they're not questioning

what you're trying to explore.

They're simply trying to explain

how the media landscape works,

and what it takes to make an impact.

I've been thinking...

How about doing something

like the Ice Bucket Challenge?

Yeah, that's a good idea.

Only what was it?

It was a viral success...

Well,

ordinary people, or celebrities,

filmed themselves

getting buckets of ice-water poured

all over them.

And it went viral.

- It was huge!

- It was all over the place.

Sure, but what was the point

of it all?

- There was no point.

- You make it sound corny.

It was to promote ALS research.

It generated one billion kronor,

so, it was a very

successful campaign,

but it wouldn't be viable here.

Your ambition level is high.

Our ambition level is high.

Together, we should sh**t

for something bold.

- I agree.

- That's what we're trying to explain.

We need to take a leap.

Do something fresh.

And these guys know how.

They were born

into this fast-moving arena.

- It's their home turf.

- Perfect.

We have everything we need,

so, let's go back

to the drawing board.

Next week we'll present our ideas

and we'll take it from there.

- Sounds great.

- Good, sounds exciting.

- Can we keep these?

- Sure.

This will be great, Christian.

So, how are things?

- The craziest thing just happened.

- What?

- The craziest thing happened to me.

- Today?

Listen, I want you all to hear this.

It's un-f*cking-believable.

And after Christian says goodbye

to the other guy,

he checks his pockets and his wallet,

his phone and his cufflinks are gone.

- You must be kidding!

- I don't understand how they did it.

And now my phone is down there.

- It's really close.

- And we're here.

- So surreal...

- Hello...

Elena, check this out.

I need a print of the press release.

Come here.

- Can you see what that is?

- No.

Of course, you can't.

Well, it's my phone.

On my way to work this morning,

I was robbed.

They took my phone,

they took my wallet,

and they even took my cufflinks!

I have no idea how they did it.

So, what do you say?

Is that your work phone?

It's the only phone I have.

Work or private,

it's the phone I use.

- It's almost time, isn't it?

- Yes.

- See you out there.

- I'm on my way.

- Will you...?

- Sure.

We'll talk about

the next step later on.

Yeah.

We will be presenting

the Argentinean artist

and sociologist Lola Arias.

Lola's art is inspired

by Nicolas Bourriaud,

and his thoughts

on relational aesthetics.

In short,

relational aesthetics explores

how we relate to each other

in a social context.

I'm sorry,

this all sounds very stiff.

May I start over again?

Would that be okay?

Cool.

I'll lose the notes...

I don't need them.

Now off with these...

Because the project

I'd like to tell you about...

It means so much to me

that I'd prefer to speak

from the heart.

This is a very special night.

Our museum has received a donation

from Anna-Stina and Gunnar's

50 million kronor.

Now I'd like to ask

our chief curator, Christian,

to tell you

about our first acquisition

with this donation, a piece known as

"The Square",

which you may have seen

on your way in.

An exhibition will also be tied

to this artwork.

Thank you for joining us,

Christian.

Dear Friends of the Museum,

we will be presenting

the Argentinean artist

and sociologist Lola Arias,

and her artwork "The Square".

Lola's art is inspired

by Nicolas Bourriaud,

and his thoughts

on relational aesthetics...

What's so funny?

Oh, a phone is ringing?

Is it for me?

Let's wait and see.

Erik? Is it for me?

My mother usually calls

at this hour.

May I take this opportunity

to start over?

It all felt a bit too stiff.

Let me lose the mic.

I'd like you to do something for me.

Are you game? Okay.

I'm asking you to imagine

that you are standing

in a public place in town.

Such as Odenplan,

or any other large city plaza.

Are you there now? Okay.

It's an ordinary day and lots

of people are in motion.

You look down and see

that you are standing inside a square

a clearly defined

4 x 4 metre square.

That's what "The Square" is

on a physical plane.

It's like an empty frame waiting

for its contents.

Lola Arias compares "The Square"

to a pedestrian crossing.

A pedestrian crossing

Drivers are to look out

for pedestrians.

In a similar way,

there is a contract implied by

"The Square", to look out

for each other.

We help each other.

If you enter this space

and ask for help,

anyone passing by is obligated

to help you.

"I'm hungry.

Can you help me with a meal?"

"Can you teach me how to swim?"

"My father just died

and I have no one to talk to.

Could you spare me

30 minutes of your time?"

Some of you may be thinking

that this sounds naive.

Maybe even utopian.

Thank you.

Thank you.

The exhibit opens in late summer,

and you just can't miss it.

And now I hope you're hungry.

We have a treat for you.

Jonas, will you present the food?

I'm sure you'll do that better

than me.

- Hello!

- Hello.

We've prepared a lovely buffet

for you.

Corn-fed chicken smothered

in mushrooms,

asparagus marinated

in truffle oil...

And celeriac roasted

to sweet perfection...

Please don't rush.

Slow down!

There's a sauce, too.

Pan juices refined with a touch

of balsamic vinegar, honey and sage.

Enjoy!

Can I ask you something?

The GPS in my car...

- Yeah.

- It's always about 50 metres off.

- Is that location reliable?

- It's right there.

- It may be 10 metres off, tops.

- That's too much.

We may not know which flat,

but we can be certain

of the building.

Listen, I have an idea.

Let's write a threatening letter

that we distribute in the building,

putting it in all the letterboxes.

That way, we get to whoever did this.

There could be 15 floors.

- So, what? It's not a problem.

- Eight flats on each floor...

I'll do it. It's fine.

Isn't a threat a bit over the top?

"To the person who robbed me,

I'll bash your head in

if you don't return my stuff."

No, no.

Come on, that's way too violent.

These people are criminals,

that's how they roll.

It doesn't justify bad behaviour

from us.

Don't be so Swedish!

Ditch the political correctness crap.

They should f*cking pay for this.

"We know who you are

and where you live, obviously,

or you wouldn't be getting this."

Good one. Very good.

- And then they...

- Hang on!

"We know who you are

and obviously where you live,

or this would never have reached

you."

New paragraph.

"Return my wallet, my phone,

and the cufflinks

that once belonged

to my grandfather."

They were my grandfather's.

- I'll type while you eat.

- Sure.

Okay if I ditch Comic Sans?

Find something less childlike.

I didn't pick it.

It's a 90s all-time favourite.

Now it won't look like

a kid's birthday party invitation.

- After all, it is a threat!

- This is insane!

- Go on. Continue.

- Just a second.

"My phone"...

"...and my grandfather's

cufflinks within 24 hours"...

You missed the "my"

in front of grandfather.

"My wallet, my phone,

and grandfather's cufflinks"...

It's getting v-e-r-y personal.

"...to the 7-Eleven

by the Central Station

or we'll be back..."

Should we add a skull?

No emoticons, that's for texting.

- Right, it's too childish.

- Let's print this sh*t!

- Let's go!

- Fifty copies.

They're driving like bloody maniacs!

- Could we listen to some music?

- Sure.

How about a golden oldie

from back home...

- Gasoline!

- Don't you have anything more upbeat?

This is more upbeat.

Cool, you've got Justice.

Track 5.

- What?

- Justice. Track 5.

That's the one.

- Okay.

- It's awesome. Put it on.

Come on, crank it up loud.

I haven't listened to Justice

for ages.

The paradox is that

they're called Justice.

And what are we out to get?

- That's not a paradox.

- Well, maybe not...

But we're out to get justice,

aren't we?

Yeah.

- That's great timing!

- It certainly is.

Are you ready?

Turn it up!

Isn't this great?

This is what happens

when they steal your phone.

- We're coming with the cavalry!

- Coming at them with a hammer.

- A great, big hammer.

- Out for justice...

In a Tesla.

- The Tesla of Justice!

- You're crazy.

- Okay.

- Okay.

Are you going?

One of us has to watch the car.

I'll do it.

- You'll do what?

- I'll watch the car.

I'll watch the car.

This is kind of embarrassing, but...

You are aware that I'm sort

of a semi-public figure?

- Yeah, yeah.

- People know who I am.

There's a good chance

I'll be recognized.

Not here.

- They wouldn't know who you are.

- True.

But I wasn't the one who was robbed.

But this was your idea.

Oh, yes, it was.

You suggested writing a letter.

Right?

I just wanted to help out.

So, I can't see why...

Let's just skip the whole thing,

it doesn't matter.

Let's get out of here.

Give me your jacket.

I can't go in there in this suit.

Hand over your jacket, you sissy.

Being a sissy has nothing to do

with it.

You're a sissy!

Hang on. I'm sorry...

Do you remember saying you'd run in

with the letters?

- I never said that.

- You did.

"It's dead easy, you just..."

- I did say that.

- You did.

But I never said

I'd do it, personally.

As your boss, I'm curious

to know if I can count on you.

If you promise to do something,

can I count on you?

- Of course you can.

- Really?

I'm willing to overlook it this time,

but in the future?

You can count on me.

Yeah, yeah.

That's cool.

m*therf*ckers...

Thirteenth floor.

Going down.

Hello?!

sh*t.

This is totally insane.

Yes, this is my car,

but I'm kind of busy.

It's a cool car.

Could you start it up?

- What?

- Start it up. Drive...

Could you please not touch it?

- You might scratch it.

- I'm not doing anything.

I just want you to start her up.

No, I don't feel like it.

Come on, don't be such a drag,

I've never seen one of these.

It's just an ordinary car.

Nothing special, dead boring.

Have a nice evening.

What the hell?

What do you think you're doing?

- What are you doing?

- Whatever I want.

Listen, stop this crap...

- Go! Go!

- What?

All right! Get in!

I think we hit something.

Yeah, I guess we did...

Could you pull over...

so I can take a look?

Please, I have three children

and diabetes. One krona?

Excuse me... Please, one krona?

- Thank you, ma'am.

- A little money? Thank you.

Thank you, ma'am. Please, kind ma'am.

Hello, help me... One krona, please.

Hello, help me. One krona, please.

Thank you. Help me, please.

Do you want to save a human life?

Do you want to save a human life?

Do you want to save a human life?

- Hello.

- Hi.

How are you today?

Money...

Sorry, I don't have any cash.

But I could buy you something to eat.

Chicken ciabatta.

- What?

- Chicken ciabatta.

- Okay, chicken ciabatta.

- Yeah.

What did you say?

- "No onions"?

- Yeah.

- Hi.

- Hi.

I'd like a pay-as-you-go SIM card

and one chicken ciabatta.

Has anyone dropped off a parcel

or letter addressed to "Christian"?

Peggy?

- Peggy?

- Yes?

Has anybody dropped off a parcel?

A parcel?

A parcel or a letter for Christian?

- No.

- Nothing?

- Sorry.

- Okay.

Have a nice day.

Here's your ciabatta.

Pick the onions out yourself.

c*ck, goddammit!

Show us your boobs!

We apologize,

my husband has Tourette's.

wh*re!

- f*ck off!

- That's enough.

c*cksucker! wh*re!

This is outrageous.

Shut up! Go home! f*ck off!

We have this one opportunity

to meet this fantastic artist...

Show us your boobs!

Let's continue.

Everyone is welcome,

irrespective of views...

Go home! f*ck off! Suck c*ck!

- We can't hear a thing.

- The atmosphere is stressing him out.

Shut up! Go home!

Camel toe!

Try to be a bit tolerant.

The man is suffering

from a neuropsychiatric disorder.

This isn't voluntary,

so show some tolerance.

What are you up to?

Algot, come here.

She's off her rocker...

Hello, my name is Christian.

I believe you called me?

Well, I'll be damned!

Unbelievable.

Money?

- This is for you.

- Thank you.

- And this...

- Thank you.

Thank you...

Attention, people...

This is a very special place.

Right behind here...

I'm serious,

this is the Royal Palace.

The former private quarters

of the king and queen is next door.

And one person here tonight has

the keys...

We thought we'd pop in

and have a look.

Oh, crap! We have...

Don't forget to be extremely careful

with the interiors.

- Josefina!

- Come with us...

Do you know this one?

No.

I am not going to sleep

with her tonight.

- Hello?

- Hello, is this Christian?

Yeah.

This is the Central Station

7-Eleven.

I'm calling to say

that there's a parcel here,

waiting for you.

There must be

a misunderstanding,

I picked it up yesterday.

This came just a little while ago.

I'm holding it as we speak.

It has "Christian" written on it,

so it has to be yours.

- And it was dropped off today?

- Yes, today.

That's strange...

Could you open it for me?

- You want me to open it?

- If that's possible, please do.

There's a little note inside.

Is there a message?

- Yes, want me to read it to you?

- Yes, please.

"You accused me of being a thief.

Apologize to me

and my family,

or I'll make chaos with you."

Oh, I'll be darned...

"Chaos", you said?

Yes."Or I'll make C-H-A-O-S

with you."

Yeah, well, I'll pick it up

as soon as I can.

There's a phone number here

too, want me to say it?

No, never mind, I'll come

and get the parcel.

- Thank you for calling.

- Great, bye.

- Will you be wearing your hair up?

- That's the plan.

- Okay

- Is it time?

One, two, three...

Yes!

What's up!

- How are you feeling about this?

- Great.

We're getting closer.

I'm excited to hear

what you've come up with.

- Right. Are you all set?

- Absolutely.

- It's great to be back.

- Great to have you back.

This project raises many interesting,

topical and humanitarian issues.

But the challenge here,

is to cut through the media clutter.

Your competition isn't other museums,

it's disasters, terrorism,

and controversial moves

by far-right politicians.

Keep that at the back

of your mind, stay calm,

and Daniel will tell you

about our idea.

Moving media,

that's what we recommend.

When making films today,

you need to be aware

that people have

a very short attention span.

If the viewer isn't hooked in

two seconds, they'll move on.

In 10 to 15 seconds, tops,

we also have to create

something so powerful or interesting

that people want to share it

on Facebook,

social media, to the press,

thereby creating a viral effect.

We conducted market research

on what's shared the most

on social media.

It's generally vulnerable groups.

People post about women,

the disabled,

the racialized, LGBTQ people...

You can make that list longer,

but there is one group

that affects people

beggars.

So we'd like to use a beggar

in this clip,

but also turn it up a notch

by making the beggar a child.

In addition to this,

the beggar will have fair hair.

Personify the Swedish...

What are you thinking?

We open on the Palace courtyard.

The Square is visible.

So, there's product placement

from frame one.

Towards this artwork...

is daybreak and the Square,

is shimmering

with its promise of trust,

caring, moral courage

and all that good stuff...

Then we see a little girl

approaching the Square.

She's shivering.

She's all alone. She's crying.

She's wrapped in a dirty blanket

and you sense

that she's homeless.

These are powerful images

so we've hooked the viewer.

The girl keeps on walking...

- Excuse me?

- Sorry, please go on.

Powerful images, you wonder where

it's all heading.

She's crying

as she moves along...

She enters the Square...

And there,

it's time for the unexpected.

The total opposite of everything

the Square stands for.

The surprise effect will generate

the attention we need,

creating the perfect platform

to express your message.

All those values and issues

your exhibition

would like to raise.

Exciting...

And not at all what I expected.

- That's good.

- A novel approach.

That's what we wanted

to achieve.

So, what happens?

Exactly what happens?

Well, we haven't quite figured

out exactly what that will be,

but in one way or another,

the girl will get hurt

inside the Square.

What do you mean by "get hurt"?

Well, it's the last thing

viewers expect,

and opposite of...

- Hello.

- Great! Come on in.

Michael, can I bother you for a sec?

Christian, it would

be great if you could join us.

It would be great

if you could join us.

- Let's take it from the top.

- He needs to be on board with this.

This looks fine.

It's the right approach.

Go ahead, run with it.

- I could run through it...

- I've got to go.

- Bye.

- But...

Okay, we'll do a recap later.

Let's move on.

Explain, please.

What's happening here is exactly

what we want to achieve.

Questions like these reflect

how the general public

and the media will react.

- That's what I'm afraid of.

- Don't be...

Excuse me...

What's your name?

Hello...

- Yes, you.

- Nicki.

- Do you have a drivers' license?

- Yes.

Come along.

- Right now?

- Yes. Please.

We have, of course,

prepared for crisis management.

That's part of our risk analysis,

to prepare for any external concerns.

The same concerns I sense here.

We can handle them.

Don't make me angry!

Don't act stupid!

I don't know

what you're talking about.

- It says "Christian" here. And there.

- Yes, but...

- Oh. Are you Christian?

- No, he's my boss.

- Your boss? Where's your stupid boss?

- Listen...

- Where's your stupid boss?

- Lower your voice.

I've got nothing to do

with all this...

- I want his phone number.

- You can't have it.

Why not? Look what he did to me,

I need to talk to him.

I'm really sorry,

we made a mistake.

What? Why did you write this?

My parents think I'm a thief.

They won't let me play ball,

or anything! All thanks to you!

- Hey, listen...

- You put this in my letterbox.

It wasn't me, it was my boss.

No, you did this!

You're lying. You're Christian.

- He's lying to me!

- Calm down.

Look what he put in our letterbox!

Now my parents think

I'm a thief.

- My boss was robbed...

- All I get to do is stay home and rot

They took his phone

and his wallet...

So, he put a note

in all the letterboxes.

- What are you laughing at?

- Well, it's...

- You b*stard! Shut up.

- Chill...

- You can't fight in here.

- Look at what he wrote.

Don't I have the right

to be angry?

I don't know who's right here.

He's pretending

to have a boss called Christian.

And he's pretending that

he can't understand my Swedish...

Translate, so the idiot understands.

Stop calling me an idiot.

- Give me his number!

- Shh! Calm down!

- Hey, where are you going?

- Hey! What are you doing?

What's wrong with you?

What do you expect me to do?

I didn't do this!

What the hell are you doing?

I'm sorry, but...

- This is not a good time.

- It's an emergency.

- What?

- Excuse me. Sorry.

All right...

One of the cleaners managed

to sweep up

parts of the Gijoni exhibit.

- The piles don't look the same.

- Are you pulling my leg?

Are the piles gone?

No, but they don't look the same.

And we found a bag full of gravel.

So, I'll call the insurance company.

No, no! No, don't do that.

Where's the gravel?

The gravel that was swept away?

In a bag? Great.

And we have photos, don't we?

Um-hm.

Meet me downstairs in 5 minutes,

with the photos and the gravel,

and we'll fix it.

Without telling anyone at all.

She doesn't understand a thing,

she's American.

Are you serious?

We're going to fix the piles?

Sure, it will be fine. Hm?

We'll sort it out.

"You accused me of being a thief.

You will apologize to me

and my family,

or I will make chaos with you."

- Daddy!

- Why didn't you open the door?

And why didn't you pick us up!

It wasn't my turn to do it.

- We had to call Mummy!

- She didn't tell me...

- Go inside, you idiot!

- Stop it!

No... What's going on here?

What's wrong?

Don't fight like that...

What's wrong with you?

- You twerp!

- I hate you!

- Let go!

- Stop it!

Hey, hey...!

What are you doing?

No, go to your room.

What's the matter, Lise? No!

Lilly? What have I said

about slamming doors?

What have I said about that?

What have I said

about slamming doors?

We've talked about this.

What's wrong with you two?

Lise? You're the eldest...

What's all this?

Hello?

Why are you fighting like this?

What's the matter?

- I'm sorry, Daddy.

- No, it was my fault.

I raised my voice. I shouldn't have

shouted like that.

I'm sorry. Forgive me.

Do you want to wait here

while I go get Lise? All right?

Welcome! I'm delighted

to see such a crowd.

Here are sets for our new exhibition,

one that is very promising indeed.

To enter, you have to decide

whether you trust other people,

or that you don't, you mistrust them.

This is done by pressing

the appropriate button.

You're welcome to do that now.

Excited?

Let's see what happens next.

- Should we?

- What do you think?

- That's what it says.

- So, shouldn't we?

- Here?

- Mm-hm.

Is that okay?

Does it feel strange?

Yes.

It'll be interesting to see

if they're still there

when we get back.

This reminds me of something

your grandpa told me.

He was a boy, about 6 years old.

And he was about to go out

and play...

His parents made him a tag and wrote

his name and address on it.

They hung it around his neck

and sent him off to play

all by himself

in the middle of Copenhagen.

Imagine if I had done that

to you when you were six.

That never would have happened.

Attitudes change...

Back then,

people trusted other grownups,

to help their children if they had

problems or had lost their way.

But nowadays, you tend to regard

other adults as potential threats.

- Do you understand?

- What's that got to do with this?

Everything. Read this again

and you'll understand.

Read it again. Out loud.

"The Square is a sanctuary

of trust and caring.

Within it, we all share

equal rights and obligations."

I don't have any cash.

Sorry, I don't have any cash.

I don't have any cash.

Hello?

Hello, I'm Pauline

from YouTube Sweden.

- Oh, hello...

- Congratulations to 300k.

- Excuse me?

- Congratulations to 300,000 clicks.

- 300,000 views?

- That's right.

Your video has seen a lot of traffic

in just a few hours.

Really? Well, that's nice.

I presume you're referring

to our artist talk.

No, it's "Blonde Child Beggar

Gets Blown Into Pieces".

The reason I'm calling is to ask

if you are interested in any ads,

thereby sharing partner revenue.

- Hello?

- I need to get my head around this...

We have a clip-on YouTube

that features kids being blown up?

I haven't seen

the clip myself...

I don't work with content.

No, of course not.

Listen, can I call you back

in ten minutes

when I know more about this?

- Sure.

- I'll do that. Great. Bye.

This so can't be happening.

Unbelievable...

Excuse me, could you help me?

No?

- Could you give me a hand?

- Sorry...

- Well,

- He's here.

at least we got people talking.

...have produced this

video with taxpayers' money...

Hello...

Hi, Elna.

And the other thing they do,

that they are clueless about,

is to attack one of Sweden's

most vulnerable groups,

the beggars.

People who sit day

and night outside shops.

A video like this is pissing

them straight in the face.

What's really sick is that

my 6-year-old daughter...

- Could you turn that off?

- ...sees body parts flying...

Who's that idiot?

Elna, this is an opportunity

to take a stand.

We, as a museum, mustn't

be afraid to push boundaries.

To transcend all kinds of taboos.

Nothing should stand in the way

of freedom of expression.

That's my conviction.

It's something to stand up for.

Without a doubt.

BabyBjrn...

Do you think they'll want

to donate money to this museum?

You do realize

that I didn't have anything

to do with this video?

- I didn't make it...

- That's totally irrelevant.

Really.

I have a board meeting to attend.

And I want to make sure

that you will comply

with any decisions we make.

Well, that depends

on what we're talking about.

That would be decisions related

to the consequences of all this.

- Obviously.

- Okay.

Good.

Girls, if you want to draw,

there are some crayons

over there.

- No...

- You don't want to? Why not?

One more thing.

We need new press photos of you.

- What for?

- On the ones we've, you're smiling.

Welcome.

Christian?

Keep in mind that they don't know

about the clip.

- What's happening?

- This will be exciting!

- This is rather fierce.

- Yes.

Let's have a round of

applause... for Oleg Rogozjin.

Amazing!

Great! Thank you very much.

Oleg, I just said that...

I'm just saying that...

I'm just saying...

Help...

Hey...

That hurts a bit...

Hello? Help...

Fredrik, could you help me?

Okay... Help!

Stop it! Hey! Stop it!

k*ll him, for God's sake!

Are you Christian?

Are you Christian?

Daddy?

Why don't you go upstairs?

This won't take long.

You can wait outside.

- What are you doing here?

- You put this in our letterbox.

- My parents think I'm a thief.

- You shouldn't be here.

Yes, I should.

And you should apologize.

Listen to me, you shouldn't be here.

This is just weird.

You have to leave.

- Stay here. Hey!

- No.

Hey...

- Hey, stop!

- Don't shout, people are sleeping.

If you apologize, I'll go.

Listen carefully to me...

I'm really sorry

if my letter caused you trouble.

This has nothing to do with you.

Please, let me finish...

It was nothing personal.

All I wanted was to get

my stuff back.

- What are you doing?

- Good night. Go now.

Stop!

Hey! Stop!

What are you doing?

Beat it!

- Hey!

- Stop this.

No. Apologize to me and my family!

Stop shouting!

Stop this and get out!

I will smack you one,

believe me.

I'm counting to three.

One, two...

Get out.

Get out!

Let's go inside.

What are you doing?

Don't do that!

Stop doing that!

Stop it!

You called me a thief,

so I'm making chaos with you!

Stop this...

No! Don't you...

- They're my neighbours! Get out!

- Help me!

- Hello? Hello?

- Beat it!

Why didn't you listen to me?

You should have listened.

Right? Now go home.

All right, go and brush your teeth.

Go on, brush your teeth...

Shoes off first.

Help!

Help!

- Hello?

- Help me...

Is there anyone here?

Hello?

Help!

Here we go... Yes.

Help me!

Help!

Help me...

Help!

Help me...

Help...

The person you're trying to reach

is not available...

Uh, hi...

You can probably see who this is.

We just met on my stairwell.

I tried to call,

but I couldn't get through.

So now I'm making

this video instead.

Because you're absolutely right.

I apologize for the rotten thing

I did.

I accused you

of being a thief.

Please show this

to your parents,

so they'll know you are

not a thief.

The note said you stole

my phone and my wallet,

but that wasn't true.

I want to emphasize

that this is simply not true.

So, I'd like to apologize.

It was a bad thing to do.

It was so selfish of me.

Careless and prejudiced

and I'm...

Looking back, I should have gone

into your building,

knocked on the doors

and asked a simple question.

But that never occurred to me,

because...

Well, honestly, I was too afraid.

Afraid of the people who live...

Afraid of the people I picture

living in a building like yours.

Those negative expectations

say something about me.

They say something

about our society,

because I'm sure I'm not

the only one who's prejudiced...

You have preconceptions

about us too,

probably because

our lives are so different.

So suddenly,

it comes down to politics

and the distribution of assets.

Because these problems can't be

solved by individuals alone.

Society needs to lend a hand too.

It's not enough

that I admit I was wrong

and apologize to you in a video.

There are bigger,

structural problems

involved that society needs

to deal with.

I actually know one of the 291 people

who own more than 50%

of the world's wealth.

A guy like that could fix

all this in an instant.

Welcome...

We have...

We have called

this press conference

in response to a certain video

circulating on the Internet.

We believe that it's the best way

to deal with your questions.

This session will be led by

our chief curator,

Christian Juel Nielsen.

Hello.

Well, as previously stated...

We are here to discuss

the video clip

published on the museum website

and on our YouTube channel.

We have received a massive

amount of messages

and indignant responses

with regard to this video,

and this pains us.

- Could you please speak up?

- Yes, certainly.

We're very sorry

to have caused this commotion,

particularly since this clip

was published by mistake.

This museum has clearly defined

procedures.

It's my role to supervise

all our communications

and marketing efforts.

In this particular case, I did

not fully comply with protocol,

and this video was published

without my knowledge.

I have acted

irresponsibly in this matter,

and have therefore,

in accord with our board,

decided to step down.

- Are you saying you're resigning?

- Yes.

- When?

- As soon as possible.

- Were you sacked?

- No, it was a unanimous decision.

We felt that it would be

the best solution.

Define "we".

That would be myself,

our management and our board.

Where is your solidarity

with the voiceless

and the vulnerable members

of society?

Where is your solidarity

with the voiceless

and the vulnerable members

of society?

You should be ashamed

of yourself!

That's total bullshit...

You started out by saying

that you and the museum board

agreed that you should resign.

Yes, that was our decision.

This is not the image

we wish to project.

So you've reached the limit

for how much freedom of speech

you can handle?

You've hit the ceiling

in terms of communication?

Do you personally believe

that you crossed a line?

I believe that freedom of speech

comes with certain responsibilities.

You must consider

what you express.

But is it up to you

to limit free speech?

Isn't such self-censorship

cause for concern?

- You're in a powerful position.

- The decision was not all mine.

But you took part in this decision.

You have clearly expressed

that this clip

was so distasteful that you feel

obligated to resign.

I made a mistake, the clip was

published without my approval.

So that's where you draw the line?

A fictional girl gets...

No, it isn't. Like I said,

this has nothing to do

with my own opinions.

You're putting a cap

on free speech!

These are not

my personal opinions.

We're talking about the museum

and my professional role.

What is it you don't

understand about that?

This is a highly alarming future

you're creating for our society.

Quite frankly, it sucks!

Christian... Christian?

I have questions

about the content of the clip.

How did the choice fall on

a blonde beggar girl exploding?

This just came

from the PR agency.

If you wanted to draw parallels

to the poverty in the EU,

why not have a dark-haired child?

How do you respond to that?

As I was trying to explain,

I have not dealt responsibly...

- Answer the question!

- I just received a message...

...that might shed

some light on this.

I hope so.

It's a statement from

our marketing department

and the agency we used.

"We want to emphasize

that the clip

published on the museum's

website and YouTube channel

in no way expresses

the standpoint of the museum."

"The clip was produced

in sheer speculation to generate

attention for

an upcoming exhibition."

- So, it's all speculation?

- What exhibition is that?

Will you be blowing up kids?

What kind of exhibition is it?

To best explain

the theme of the exhibition,

I'll quote the artist's

manifesto, which goes something

"The Square is a sanctuary

of trust and caring.

Within it, we all share

equal rights and obligations."

- Could you repeat that?

- Quiet, let him talk.

"The Square is a sanctuary

of trust and caring.

Within it, we all share

equal rights and obligations."

- What's the name of the artist?

- Lola Arias.

- Repeat her last name, please.

- A-R-I-A-S.

All the press material

is on our website.

- Including photos of Lola Arias?

- Yes, in high-resolution.

Both of the artist

and of some of her work.

There is an extensive press kit

to download there.

Museum speculates in disgusting

details to grab attention

stand united against PR campaign

Here is the exhibition

they wanted to launch

The coaches are

Therese Johansson,

Yasemin Beyasit,

and Josephine Kalmlund.

And here come the "Bobcats"!

Great! Let's go for it!

Go, girls!

Hey, where are we going?

I'll explain in a minute.

Remember that boy who was waiting

for us the other night?

He lives over there.

I need to talk to him.

It will only take 10 minutes.

20, tops.

You don't mind

waiting in the car, do you?

Is that okay?

Daddy?

Daddy!

What is it?

Could we come along too?

- Well, if she wants to.

- Do you?

Sure, let's go.

- Are you okay?

- Yeah.

Hello... Sorry to bother you.

My name is Christian.

This may sound a bit crazy,

but I was hoping...

Did you happen to get a letter

accusing you of being a thief?

Claiming that you stole

a phone and a wallet?

- Pardon?

- A letter.

Accusing you of being a thief.

- What did you say I got?

- A letter with a weird message.

- In my letterbox?

- Yes.

I put them through

all the slots in this building.

I have no idea

what you're talking about.

Could anyone else

in your household have found it?

My ex-wife comes around to clean.

She throws away any mail

that doesn't have my name on it.

I have one more question...

Are there any kids living

in this building?

- Sure, why do you ask?

- I'm looking for a boy.

He's, like, ten or twelve...

Pitch-black hair.

About this tall? Really dark hair...

- 10, 13, years old...

- That's right.

Does he live here?

He used to.

I haven't seen him around.

- The family used to live here?

- I think they moved.

I see...

- Do you know where they moved to?

- No, not a clue.

I'm afraid I can't help you.

- Okay.

- Bye.