Welcome to our World! Where we serve you cookies to ensure you get the best viewing experience on our site.

Did you know that you can remove censorship board-wide, use our advanced search functions, be notified when new content is posted, join our memberships, set episodes to show in any order you want & more if you are logged into your account?

Register or sign in here: ucp.php?mode=register

01x04 - The Boyz II Men Effect

Episode transcripts for the TV show, "This Is Pop". Aired: March 6, 2021.*

01x04 - The Boyz II Men Effect

Post by bunniefuu »

[wind whistling]

[coyote howls]

[country guitar twang]

[bird screeches]

[spurs jangle]

Hello, I'm Orville Peck.

Y'all remember this?

Yeah, I'm gonna take my horse

To the old town road ♪

[Peck] A while back,

a young Atlanta rapper

exploded onto the mainstream

like a pumped-up powder keg

lit up with a stick of cartoon dynamite.

His name was Lil Nas X.

I got the horses in the back ♪

Horse tack is attached ♪

Hat is matte black

Got the boots that's black to match ♪

[Peck] And his song "Old Town Road"

went rocketing up the country charts.

At first, I'll be really honest,

I was like, "I must be getting older

because I don't really understand this."

A g*y man of color

has a huge country single,

it's the biggest song in the world,

I'm like, "Yes!" [laughs]

[woman] And next thing I know I'm going

[humming "Old Town Road"]

[laughs]

Can't nobody tell me nothing ♪

You can't tell me nothing ♪

And then just like that [snaps]

It disappeared.

Billboard has pulled it

from the Country Songs Chart

because they no longer

believe that the song is country enough.

It's a very good question, you know,

trying to identify what is a country song,

what is not a country song.

See, country music's funny like that,

it has values, or says it does anyhow.

It prizes certain sounds,

certain artists, certain stories.

What it prizes above all else

is something called authenticity.

[bells chime whimsically]

[blows]

One of them seven-dollar words.

And when capital "C" Country

[g*nsh*t]

moves into the glitzy, gaudy world

of capital "P" Pop music,

well, that can shake things up a bit.

[country-western guitar twanging]

There's this idea that country music

is about the kind of authentic common man,

about these pure, American working people

in a world apart from the city

where everything

is traditional and natural.

The notion of authenticity is very

important to country music

because people want to know

the people they're listening to

really come from that world

and that they can trust those people.

[woman]

They know they have something beautiful,

they've got a bird in the hand,

country music does.

And they want to protect it.

I think that there is gatekeeping

when country music mixes with pop

because there's always been.

It's just history repeating itself.

[country-pop piano playing]

[Haider] In the 1960s,

the music coming out of Nashville

started to sound

less and less like country music.

It started to have orchestras

and singers without Southern accents.

By the '70s, you would have pop artists

like John Denver or Olivia Newton-John

putting out country records.

And in fact, in 1975,

the Country Music Association

gave John Denver an award

for Entertainer of the Year,

the presenter, Charlie Rich,

was so offended by this,

that he burned the card

that had John Denver's name on it.

[Rich] My friend, Mr. John Denver.

[audience cheering]

[Haider] What we traditionally understand

as the reaction to crossovers

that were happening in the '70s

is called outlaw country.

We don't want a bunch of high rollers,

rip-off artists

from other parts of the world

to come in here and foul it up

for the rest of the people.

What they were doing,

the way they were doing it,

and the presentation of it,

had an ability to pull in young kids

listening to rock and roll music.

Kids might not have wanted

to listen to traditional country artists

because those people

seemed like their parents.

But Willie and Waylon seemed like

hippies riding a motorcycle

and smoking a joint along with them.

As soon as it became clear

that country music

was headed in this direction

the industry was moving along with it.

[upbeat country instrumental playing]

Willie left RCA just about the time

that I got there.

He got certified gold.

I think, "I got as good of artists

as Willie Nelson and Waylon Jennings,

Why can't we sell more?"

"I'm gonna get fired."

That's what I was thinking.

I said, "I've got to do something."

RCA owned some old masters of Waylon,

old masters of Willie,

old masters of Jessi.

Hell, they all outlaws.

A concept for an album.

It spoke for itself, of what

the album cover ought to look like,

brown looking, old wore-out paper

with a couple b*llet holes in it.

It didn't take

a rocket scientist to figure that out.

[interviewer] Why do you think

that hit the pop charts?

I have no earthly idea.

I was just trying to get old Waylon

to sell a million records

and me keep my job.

[Scruggs] A lot of

the outlaw thing comes down to

the same thing as with pop-country.

It's just down to marketing.

It's how it sold to people.

Here's the thing. When you listen

to Willie Nelson in 1965 and 1975,

he didn't change that much.

Those guys were already fully formed

in doing what they were doing,

only they had short hair

and were clean shaven.

They finally found a way

to get in with a much bigger audience

than they had beforehand.

The outlaw is a term

that someone came up with

to try to sell records.

Yee-haw.

[playing "Stardust"]

I had rented an apartment on the beach

in Malibu and had just moved in,

I saw a guy running down the beach

who, to me, looked like Willie Nelson.

He looked up and waved,

I said, "That is Willie Nelson."

So, it turns out that he had

rented the apartment underneath me.

So, we ended up jamming at night

just the two of us, on our decks,

on different songs we played as boys.

"Stardust"

and "On the Sunny Side of the Street,"

"Blue Skies,"

and Willie suggested why don't we

go in the studio and record these songs

rather than sitting out on the deck.

[Nelson singing "Stardust"]

Sometimes I wonder why I spend ♪

The lonely nights dreaming of a song ♪

The melody haunts my reverie ♪

[Jones] When I first heard Willie

sing the first line of "Stardust,"

it defined that song for me.

I'd been playing it all my life,

but the way he sang it was the way

it was supposed to be sung.

When I took it home, I can remember

driving down Laurel Canyon Blvd.

and just listened to it

over and over and over again,

and then kind of coming to my senses,

"Oh. This is I'm supposed

to be working here, this is my job."

So, I got to play

on one of my favorite records.

Is in the stardust of a song ♪

Beside the garden wall ♪

[Jones] Willie had made a nice

little reputation for himself in Nashville

with his friends

and they were the outlaws,

so when we came in with a record

that was pop music standards,

the concept was just not something

that seemed plausible at all.

It might seem like a funny move

for some people to think,

"He's really hot right now

doing this rock and country."

Why would he make a record

of old pop standards,

and Hoagy Carmichael tunes

and Gershwin tunes?

I think Willie was just

leaning towards that word "authenticity,"

I think he just didn't care

what the genre was,

if it felt good to him,

he wanted to do it.

But it was just not something

that was done in those days in Nashville.

It just it wasn't traditional.

I got back to California and found out

they released 500 copies.

But then it turned out

that a lot of people liked that music

and the more it got played

the more people bought the record.

They sent me a gold album

and that was just wonderful.

Then they sent me a platinum album

and that was even better.

And the next one I got

had six platinum albums on it.

[Scruggs] What he did was actually genius.

He went from selling records

to the younger kids

that were digging the outlaw thing,

now he's selling records

to their parents too.

Because, "Oh. That guy's not so bad."

"Look, he did this record Stardust

and it's got all these standards on it."

That made him

into a household name celebrity

that transcended country music,

which very few people have done.

[continues playing piano]

[Jones] The stuff that was done

on Tin Pan Alley in that time period

created such beauty

and it's so inspiring and it's something

that will never, ever die.

"Sometimes I wonder

Why I spend the lonely nights

dreaming of a song"

[country instrumental playing]

Hello again.

How are you doing? Having fun?

Learning a lot?

As we just saw, the 1970s

were a turbulent time for country music

and pop interlopers, well,

they weren't exactly

welcomed with open arms.

On the other hand,

wider interest in country music

also provided new opportunities

for established Nashville stars.

There's a real back and forth here, see.

When certain artists

move too far into the pop realm

well, other artists have a way

of clanging back

- [clangs]

- [horse neighs]

In my Tennessee mountain home ♪

Life is as peaceful as a baby's sigh ♪

In my Tennessee mountain home ♪

[Jewly Hight] Dolly Parton was always

a very ambitious artist.

She tried a lot of

different models of music making

just within the country sphere.

She wasn't necessarily

guaranteed the same kind of respect

as a singer-songwriter

as some of her male counterparts,

but she had her own way

of taking her career and elevating it.

To me, Dolly Parton is a country girl

and a marvelous country singer

and I hope she don't get way off

in that far away pop land.

[man] Yeah.

Because I just

I think she's a country person. You know?

And I don't like fiction, man,

I'm a realism person.

- [man] There you go.

- You know?

[Bradley] Porter Wagoner

was producing her,

he was kind of managing her

or thought he was her manager.

She came to me and said,

"I'm getting ready to go pop,

would you support it?"

And I said, "Yeah."

About that time,

the secretary called and said,

"Porter Wagoner's in the building

and he's coming up."

I've never told this story before. Never.

He came in the door,

she was quite upset about it,

he grabbed her by the hand

and told me that he was her manager

and I was never to meet with her again.

And I told him

that she signed a contract with me

and that I would meet with her

any time I wanted to meet with her.

The next morning, she called.

She said,

"Jerry, I'm still going to do it,

but its gonna take me

a little bit longer."

I mean, she went in and she

she cut the ties.

["9 to 5" playing]

Tumble outta bed

And I stumble to the kitchen ♪

Pour myself a cup of ambition ♪

And yawn and stretch

And try to come to life ♪

[Hight] It was a commercial ambition,

an artistic ambition, to be an entertainer

and to be fully present

and participating in pop culture

as a film star, and in tabloids,

on magazine covers,

so that everyone does know who she is.

She's a very, very smart lady.

She knew what she wanted

and she had to go through some,

walk through some

gravel or stones to get there.

Working 9 to 5

What a way to make a living ♪

Barely getting by

It's all taking and no giving ♪

They just use your mind

And you never get the credit ♪

It's enough to drive you crazy

If you let it ♪

[Scruggs] What Taylor Swift has done

and what Shania had done

with crossing over into the pop market,

is the same thing that Dolly Parton did,

which is be a country girl

and come from a country background,

but put this sound behind it

that everybody can relate to.

[Carlile] I don't think anyone's ever

done it as beautifully and as honestly

and as fearlessly as she has done it.

She is pure as the driven snow

and dirty all day long,

and I love everything about her.

It's all taking and no giving ♪

They just use your mind

And they never give you credit ♪

It's enough to drive you crazy

If you let it ♪

In the '80s,

two things happened simultaneously.

One was the idea of country music

as this kitsch symbolism.

I think there was a cowboy

in the Village People.

But at the same time, you had musicians

who were very much about

going back to basics.

[Scruggs] Baby boomers

who viewed music as art,

but had this country foundation,

started making their own music.

It was traditional country,

but it was a little more intellectual,

it was a little more thoughtful.

Hey, pretty baby

Are you ready for me? ♪

It's your good rockin' daddy

Down from Tennessee ♪

I'm just out of Austin

Bound for San Antone ♪

With the radio blastin'

And the bird dog on ♪

[studio audience cheering]

Steve Earle is not your typical

country music celebrity,

in fact, there's a lot of debate

over whether his music

should be played on country radio.

His rock and roll melodies

and liberal lyrics

don't always sit well with industry execs.

[Earle] I got to Nashville in 1974,

I came close to a record deal,

I made demos for RCA and other companies

over 10 years, and I had a kid on the way

so I was kind of panicking

and trying to write more commercial songs.

Everybody said my commercial songs

were too country by that time.

So, I put together

a three-piece rockabilly band

and that got me a record deal

because rockabilly

became a thing for a second.

And the singles

died horrible deaths on the charts.

But I had gone to see Bruce Springsteen

after Epic dropped me,

and I saw him turn a 20,000-seat arena

into a coffee house,

and that was an epiphany as a performer.

And I just went home

and wrote "Guitar Town."

Now I'm smokin' into Texas

With the hammer down ♪

And a rockin' little combo

From the Guitar Town ♪

The only reason "Guitar Town"

went to number one

is because one MCA sales guy

realized that if he got a box of records

to a distributor in Memphis,

which was 200 miles away,

that we might be able to beat Alabama

by a box of records.

And he drove over there

and we came in and we got to number one.

The funny thing is that

it also had an appeal

that spread far beyond

the country audience.

[reporter] While Steve's

biggest success so far

has been on the country charts,

that's changing.

National write ups in magazines

like Time and Rolling Stone,

have given Steve college airplay

and a good chance at crossover.

Wake up in the middle of the night

In a truck stop ♪

Stumble in the restaurant

Wonderin' why I don't stop ♪

[Earle] I see it all as pop music,

it was always aimed at

as big an audience as it could reach,

it was always commercial.

Are you kind of like

Donny and Marie Osmond?

[laughs]

- I mean

- Look at him.

you're a little bit country

and you're a little bit rock and roll.

No, I think what it boils down to

is the Everly Brothers and Elvis,

I don't think they knew

that they were making pop records

when they started making records,

I think they thought they were

making hillbilly records for kids.

As a songwriter,

all those little subdivisions of music

have always driven me nuts

because one thing that held me back

is I write a lot of

different kinds of songs.

If I could have concentrated on one thing,

I'd have made a lot more money. Um

or my ex-wife would have

made a lot more money.

[Scruggs] A lot of people were getting

signed to record deals and having success

who wouldn't have been

typical country stars ten years earlier.

For a minute there,

people were very hopeful

about the future

of mainstream country music

because it seemed like the coming wave

that would take things over,

they referred to as "the integrity scare."

Then Jimmy Bowen

decided he was going to make Garth Brooks

the biggest star

in the history of country music,

and overnight everything exploded

and changed everything.

[country-rock playing]

[Hight] The energy

of what he did registered

as being something very different

and non-traditional.

He loved Styx and Kiss

and pop theatricality

and famously would get a rig

so he could fly through his concerts.

[Scruggs] He was so successful,

expectations became a lot higher.

All of a sudden people realized,

"Hey, country music is big business."

So, all the labels said,

"Let's go find our Garth Brooks."

And I think that caused everything

to get a little more monochromatic.

There wasn't a lot of individuality.

It just became, guy with a black hat on

[chuckling]and that was pretty much

most of the '90s.

[singing along] I want to be free

To feel the way I feel ♪

- Man! ♪

- [Walkman clicks]

[clear throat] Hey, um,

kind of got swept up there, apologies.

So, country in the '80s

suffered another identity crisis.

The turf w*r between pop

and traditional country was escalating.

Then in the '90s, a new wave came along

and totally exploded

any remaining barriers

between country and pop.

[clicks]

Men's shirts, short skirts

Whoa, oh, oh ♪

[reporter 2] Franklin, Tennessee, 1983.

The Judd's were a normal family.

Mom, Naomi, worked as a nurse

at the local hospital

while raising two daughters

as a single parent.

Her eldest, Wynonna,

went to Franklin High School,

like any other local teen.

Mom and I started on the back porch,

here's a voice

singing with her mother's harmony,

which blood harmony,

there is no closer connection,

and the guitar, that's me,

sitting on that back porch playing.

[reporter 2] In 1983, their DIY demo tape

landed them an audition

with the head of RCA Nashville,

Joe Galante.

We sat down and we sang

and then we went to a nearby O‘Charley's

and our manager at the time

came walking in

and he literally said,

"You're now an RCA artist."

I'm 18 years old, for God's sake,

Elvis was on RCA at 18.

I remember going home that night

knowing my life was forever changed.

[reporter 2]

It didn't take long for the Judds

to become the biggest thing

in country music

with gold, platinum and number one albums.

Within three years,

they have awards from the Grammys,

the Country Music Association

and the Academy of Country Music.

I went to school with a jean jacket

with a Judds patch

sewn onto the back of it,

that my mom made me

during the time of Nirvana.

They were my first,

second and third concert.

[reporter 2] Everything the Judds touched

turned to gold

as they became one of country music's

most successful duos,

but mother and daughter swore

to never let fame change who they were.

I think people saw us,

and no matter how we looked

on Letterman or an award show,

they knew that

we come from a place in Kentucky

that we did our clothes

on a wringer-washer.

It's about the authenticity,

they know the story.

You may have gotten wind of this,

country music and its fans

received a terrible shock yesterday

when the superstar duo

The Judds held a press conference

to announce their breakup.

Today's pretty much

the most difficult day in my life.

[sniffles]

[reporter 3] Sudden news

from the world of country music.

Naomi Judd says she'll retire

to focus on her health

after a yearlong bout with hepatitis.

Her daughter Wynonna

will step onto the stage on her own

with her solo album

expected in early 1992.

I was very raw and vulnerable

because I was leaving Mom behind

and venturing off to a new city

where I didn't know anybody.

And I wanted to be more exciting and fun

just because I was ready,

I was ready to go party in the city.

I've been a rock

And I've got my fences ♪

I never let them down ♪

When it comes to love

I keep my senses ♪

I don't think it was a conscious decision

for me to go, "I want to be pop-country."

I just remember the sound

grooving my brains out and going,

"I really love horns."

I grew up on horns,

Tower of Power were my inspiration

and I wanted that in my music.

How did you get to me? ♪

No one else on Earth

Could ever hurt me ♪

Break my heart the way you do ♪

[interviewer] Was there any push back

from the country world?

[Wynonna] Yes and no.

I didn't know what was going on,

I just did what came naturally.

And I think people went, "You know what,

even though I don't necessarily

groove with the song or really love it

because it's not The Judds,

it's that voice."

I think people bought it because

I didn't try to be something I'm not

as much as I was like,

"Let me add to this,

make it even more exciting and different."

They believed it, that was a huge success.

No one like you ♪

No one like you ♪

No one else on Earth

Was ever worth it ♪

Let's go, girls

[man 2] Cameras are up.

[indistinct chatter]

[man 2] Everybody good? Cool.

C'mon.

["Man! I Feel Like a Woman!" playing]

I'm goin' out tonight

I'm feelin' all right ♪

Gonna let it all hang out ♪

I was eight years old

when I started taking singing seriously,

and ten years old when I started

taking song-writing seriously.

When I first went to Nashville,

I had nothing to go back to in Canada.

I had no formal education,

so I was relying completely

on my music career.

You might not have wanted

to know me during those days.

I was I was so focused

and so serious about what I was doing.

Country music had h*m* a lot,

and I realized very quickly

that thinking outside the box

was not a popular thing to do.

This one lady said,

"Let me starch your jeans,

and you need to get yourself

into some boots."

And I said, "Dolly Parton

doesn't wear starched jeans

and she doesn't wear boots!"

Oh, oh, oh, go totally crazy ♪

Forget I'm a lady ♪

Men's shirts, short skirts

Oh, oh, oh ♪

Really go wild, yeah

Doin' it in style ♪

Oh, oh, oh ♪

It was such a variety of artists

that I grew up listening to,

Kate Bush, Rush,

folk artists like Joni Mitchell,

and so it just ended up just being

this blend of all the things I loved.

And then getting together with Mutt

with his rock influence.

[Hight] Mutt Lange had produced

all these big theatrical rock albums.

They were sort of a self-contained,

creative force unto themselves.

They created a sound

that is definitely country,

but fit right in on pop radio

at the same time.

You can't deny how listenable

that music is,

even if it's not your cup of tea,

it makes your ears feel good.

The best thing about being a woman ♪

Is the prerogative

To have a little fun ♪

That is one reason why she had,

very quickly, such broad cultural appeal.

But every time someone

in country music creates a sound

that overlaps with other styles,

people start to panic.

I was already getting a lot of flak

from the more traditional industry,

and then Come On Over comes out,

I really got no respect.

We haven't seen or heard so much

about a belly button

- since I Dream of Jeannie.

- [laughs]

Has this been a help

or hindrance to your career?

[Earle] I wasn't a fan

of Shania Twain records for the most

Well, I take that back,

there were a couple singles I liked.

[interviewer] Which ones?

Um, I don't know, I can't remember

off the top of my head.

Man, I feel like a woman ♪

The country music fans,

they were the reason why I didn't

get kicked out of country by the industry,

because the fans were loving it.

One thing that Shania Twain did

that was really interesting

was multiple mixes of her album Up.

The country mix, the pop mix,

then an international mix.

I felt like I was liberated

to play and experiment with the music,

but it became a very exciting

and new, novel idea.

Really, that's no different than something

Bob Wills did back in the early 1940s.

Bob Wills recorded "San Antonio Rose"

as just a fiddle tune,

and then they wrote lyrics for it

and recorded it with a big band

and it was a national pop hit.

You look at Taylor Swift's career,

transitioning from country

to full-fledged pop.

Shania Twain made that possible.

She changed the game,

changed the conversation.

She didn't just bring pop music

into country,

she made country music popular.

Come on, baby ♪

Hoo, hoo, hoo ♪

I feel like a woman ♪

[whistles] The queen of country pop.

- Hi, cuteness.

- [Moser] Hello, cutie.

Hi, Honey. You're very cute.

I didn't shave or anything.

It's okay because you're raw

and that's what we want.

[interviewer]

You're the queen of country pop

and we have

another queen of country pop coming.

- When she first hit the scene, what was?

- I was angry.

You were angry?

I knew you'd want me to say that,

so I said it.

I saw his face like, "What?" [chuckles]

This is a true story, and she knows it.

I was post-partum,

I had just finished cleaning a toilet.

Can you get any more dramatic?

I come walking out and I look up

and I had CMT on,

and here comes this gorgeous babe

showing her belly,

and I literally go, "What the heck?"

I just stood there like,

"This is happening."

You know, I'd just had a baby,

and I remember being so sad

because I thought,

"The world's going on without me."

And the next thing I know, I'm like,

"They want us to hate each other,

I'm sure they want this."

And I really liked her

and remember becoming friends with her,

but yet we were in this

diva and diva thing,

and I thought, "Here's what's cool,

we're both really good at what we do

in our own yard,

so we're too busy

being grateful and successful

to sit around and go,

'Well, you have what I don't.'"

"And, yeah, we can go there

if we're in a bad mood,

but we're too busy being fabulous."

I'm with about the happiest man

in the universe today

who received, I understand,

12 awards on stage.

Can you believe it?

[laughs] I was shocked.

I don't think you can believe it.

You started screaming

over the quadruple platinum.

You did not expect that?

No, I never got over that one.

[reporter 4]

Led by Garth Brooks and Shania Twain,

Country Music in the '90's

has crossed over like never before.

These days, country pop stars

aren't just singing "Do-Re-Mi."

They're making plenty of it to boot.

Oh! [clears throat]

Pardon me, just making sure

I got enough folding money

for my alimony payment.

Anyhoo, in the '90s the hat acts,

hillbilly hunks,

and so-called country babes,

opened up country's possibilities

and exposed it to new audiences.

But not every country star

was living high on the hog.

And while some were being accused

of selling out country music's

characteristic authenticity,

others were working to restore it.

["Furnace Room Lullaby" playing]

I twisted you

Over and under to take you ♪

The coals went so wild

As they swallowed the rest ♪

I twisted you

Under and under to break you ♪

I just couldn't breathe

With your throne on my chest ♪

[Scruggs] In the '90s,

after the Garth Brooks thing happened

and the Shania thing happened,

traditional country music

got sidelined for a few years

and it regrouped as

what at first was called alt-country,

but what is now called Americana.

One of my favorite artists

of that movement is Neko Case.

So far under the bed ♪

Into the beams you've gone ♪

I've gone, you've gone ♪

[interviewer]

There's a perception that country

is all about honesty and integrity.

[laughs]

That's a total

I don't even know how somebody

could say that with a straight face.

[laughs]

The idea that country music

is the music of honesty and integrity

versus pop music,

that's something else, like, that's

what large entities say

when they want poor people

to think that they notice them.

I'm wrapped in the depths

Of these deeds ♪

That have made me ♪

I can't bring a sound from my head

Though I try ♪

There was a movement of saying,

"We don't have to have anything

to do with mainstream country."

"We'll do this on our own terms

and we're going to give it

its own definition,"

while mainstream country

was just sort of like bulldozing through,

selling millions of records,

making lots of money.

[Case] Country music is,

in some ways, the love of my life

and then in some ways

it's kind of the only art form,

according to its institutions,

it's almost like there's

absolutely no room to evolve.

Punk rock marketed country music to me

way better than country music did.

And, you know, I was already in it,

but I was able to embrace it

and take it forward.

Almost like how punk rock broke off from

mainstream rock music in the 1970s

because rock got too slick

and far away from its roots,

the same happened

in country music in the '90s.

I think it was part of this idea of

reclaiming a kind of independent spirit

and a working-class consciousness.

One of the icons for that was Johnny Cash.

Oh, the beast in me ♪

Is caged by frail and fragile bars ♪

Restless by day and by night ♪

[Haider] I mean, when you talk about

the concept of authenticity in country,

I think Johnny Cash

is its greatest beneficiary.

People think of him

as just being this very pure soul

who there was no artifice to him.

Things had really started

to slow down for him in the '90s

and he had been dropped

from Columbia Records.

Why is Johnny Cash being

ignored by this business?

It was obvious to me that he was.

[Scruggs]

It was Rick Rubin, of all people,

who decided to take Johnny Cash on

as an artist.

This happens, where somebody recognizes

something important in country music

that the country music world doesn't see,

even though it's in front of their face.

[Cash] Here I could finally do an album

that I really felt from the heart

and the gut.

That this guy can see

the beauty of simplicity.

God help the beast in me ♪

[Haider] That resurgence

on those Rick Rubin albums,

it's full of him

covering Nine Inch Nails, Beck.

Some people assume

that those songs are traditional

or that they're by Johnny Cash.

[Scruggs] There was a lot of real

fluff music coming out in the rock world,

and I think the rock and roll audience

was looking for elder statesmen.

He went from playing to half empty halls

to selling places out

and playing for people young enough

to be his grandchildren.

I think the new generation,

they recognize truth and honesty,

and I think they appreciate that.

[Carlile] Johnny Cash transcended genres,

he transcended politics,

he transcended religion

in a way that resonated with young people

when American Recordings came out,

whether they knew why or not.

It's very necessary

for young people to know

where their country music came from

because then they also know

where rock and roll comes from,

their first amendment rights come from,

their right to express themselves

authentically comes from.

[interviewer] When did you first start

listening to Tanya Tucker?

Well, when I was eight years old,

I became a Tanya Tucker impersonator.

I learned how to sing “San Antonio Stroll”

and then “Delta Dawn.”

And I took that love of Tanya

with me all these years,

um, and only recently wondered

why she hadn't made an album in 17 years.

She's forty-one

And her daddy still calls her "baby" ♪

All the folks around Brownsville

Say she's crazy ♪

[interviewer] Tell me how you first

broke into the music business.

Wow, that's a long story.

How much tape you got? Um

No, I started singing at a very early age,

around seven or eight,

and my dad noticed it

and at nine years old he brought me

to Nashville the first time.

And they weren't ready for me.

So, finally I cut my first record

March of '72.

When you say my name,

I think that song comes right behind it.

Delta Dawn

What's that flower you have on? ♪

Could it be a faded rose ♪

From days gone by? ♪

And did I hear you say ♪

He was a-meeting you here today ♪

To take you to his mansion

In the sky? ♪

Because she was a child star

entering in music that was,

up until recently,

explicitly identified as an adult music,

this is way before Taylor Swift,

you had to prove your mettle.

[Carlile] Tanya sounded tough,

she sounded like how I felt in my gender.

It made me feel like

I could have a broad gait

and stare down the audience

like I was in a bar fight.

[Tucker] I did a lot of things

that were not traditional

and, I think, a lot like a man.

I told someone the other day,

"I can't wear miniskirts anymore

because my ba*ls keep showing."

Her way of trying

to take that a step further,

to do something that would have

pop-level production for the time,

was to do this album called TNT.

[Tucker] My thinking then was,

"Man, the world thinks we're down here

in a horse and buggy in Nashville,

it's not just, 'Twang, twang, twang, '

singing through your nose now."

- "We've come a long way."

- [snoring]

[interviewer] Can we wake

Stella up just a bit?

Her snoring is kind of

just getting on our

Okay, you can't snore.

Come on, get down, baby.

Go snore somewhere else.

Okay um, you know, uh

- TNT we're talking about?

- Yeah.

So, I wanted to take country music

to another level

and show the world that we have

much more to offer than they think.

The hype was bigger

and better than the record.

I don't think Tanya Tucker

has the legacy that she deserves,

and I have a theory as to why.

She has a bumpy road behind her,

she had problems with drugs,

and problems with being able

to honor her commitments as a result.

We are all aware of these men

and their past

with drugs and alcohol and infidelity,

dishonesty, and some even criminality,

but we cannot forgive Tanya Tucker

for the same sh*t.

The album that she made

with sh**ter Jennings,

son of Waylon Jennings,

and Brandi Carlile,

I think they wanted

to kind of right that wrong.

[Carlile] Tanya kept canceling the album

and saying that she wasn't sure

about the songs,

she wasn't sure it was her time,

she wasn't sure

she wanted to do another album.

sh**ter told me,

he said, "Call Rick Rubin."

He said, "Because I don't think

it could have been easy for Rick Rubin

to convince Johnny Cash

to sing a Nine Inch Nails song."

And so I asked him and he laughed

and he said, "Hell, no, it wasn't easy."

"But if you focus on your good intentions,

you can't go wrong teaching kids

where their country music came from."

She's got a soul that is authentic,

absolutely beautiful,

and she's got a lot to say to us.

My whole goal in making this album

was to show her

that the world has more love for her

than she could really imagine.

[Tucker] The response was just amazing,

really amazing,

and I'm still taken back by it.

I've been through the wringer,

and out of the wringer,

and in the washer, and the dryer,

and I've come out

somehow smelling like a rose.

[country music playing]

[Peck] Mm-mm-mm.

That's an all-time barn raiser.

So, now, as we gallop our way through

the new millennium,

more and more artists are laying claim

to country in their own way.

New sounds, new songs and new identities.

Yeah, I'm gonna take my horse

To the old town road ♪

I'm gonna ride 'til I can't no more ♪

I'm gonna take my horse

To the old town road ♪

When Billboard took

"Old Town Road" off the charts,

a lot of even country musicians started

to say, "That doesn't make any sense."

One of them was Billy Ray Cyrus.

When I'm dead and gone,

people will be talking about Lil Nas

being one of the great thinkers

of our time.

It's interesting how Billy Ray Cyrus

played into legitimizing "Old Town Road"

for the country audience in the '90s.

He had that song "Achy Breaky Heart,"

which was

the "Old Town Road" of that generation.

It had a lot to do with

the whole line dance craze,

which the country music world

was sort of resistant to.

"Achy Breaky Heart" was hugely successful,

but was often the subject of mockery

from country fans at the time.

Now, of course, decades later

it's viewed as a stamp of approval

to have him sign off on something.

[woman] B-54.

[door slams]

Hat down, cross town

Livin' like a rock star ♪

Spent a lot of money

On my brand new guitar ♪

[Scruggs]

A lot of it is just down the familiarity.

You know, country music listeners

like what they're familiar with.

Even if 20 years ago

it was not their cup of tea,

20 years later they're okay with it.

It's a country song

if country people say that it is,

and if country people listen to it.

It seems that they're listening to it,

so who's going to argue with that?

[Carlile] Every time

there was a controversial sharp left turn

away from country music tradition,

it was always the most extreme version

that had ever happened.

I think that probably

a more extreme thing than "Old Town Road"

will happen five years from now,

and we'll be having this conversation

again and it'll be beautiful again.

[song continues]

[stops]

"Cowboy hat from Gucci,

Wranglers on my booty,"

there's a line even Hank Williams

or Harlan Howard might have penned.

And as far as adding

a trap beat to country music,

is it really all that different

from Ernest Tubbs

singing along to an electric guitar?

So, what's country and what's not country,

what's pop and what isn't?

Well, it can sometimes

feel a little academic,

same with this whole idea

we talked about up top, authenticity.

Authenticity, that thing

that country music trades in

and pop music swallows up,

is itself a kind of artifice.

The gloss, the put-ons, the personas,

well, they're just different ways

to get at the truth.

- [knocking]

- [woman] Orville, we're ready for you!

Oh! That'd be my cue.

[crowd cheering]

[cheering intensifies]

Hello, I'm Orville Peck.

[cheering continues]

[cheering fades]

[crickets chirping]

[coyote howls]

[wind whistling]